Get over 350 positions by changing one single on page optimization factor which can boost our rankings.

Get over 350 positions by changing one single on page optimization factor which can boost our rankings.

Date: 09-Mar-2011
So now we’ve selected our main 3 keywords:

Notice that all of the keywords contain the word “Marketing company”. This will make things easier for us when we begin to optimize our off page ranking factors which you’ll learn about later.

Let’s Optimize Our Webpage…

The first thing we require to do is select a page Title for our website.

The page title should:

Include ONLY our main keywords. The least amount of words you can place in the title, the more weight Google will give to each of the keywords and the higher you will rank.

When making your page title, it should not look like this:

  • Welcome to our website!

It should not even look like this, which does contain our main keywords, but contains an unnecessary number of words:

  • Online marketing company and Internet marketing company and Online marketing company India

Although that title isn’t terrible and does contain all of your main keywords, you must do a couple of things to cut down on words used.

This would be a perfect title for your webpage:

  • Online marketing company | Internet marketing company India

Notice that I’ve:

  • Taken out all of the “ands”
  • Replaced one of the “ands” with a “|” character
  • Combined the keywords ” Online marketing company ” with ” Internet marketing company  India”
  • Always Combine Your Keyword When Possible to cut down on the total number
    of words that are in your title!

Always Join Your Keywords In The Page Title!

When Google looks at our title it will see all 3 of our keywords only. Joining keywords to cut down on the total number of keywords displayed in the title is a great way to boost the strength of each individual keyword, which will have an direct impact on your ranking.

Add <h1> header tags

Next we’ll require adding 1 <h1> header tag and placing our most significant keyword there.

The <h1> header tag must be as far towards the top of the page as possible. When Google reads a webpage, it views the text from the top left hand side of the page to the bottom right hand side of the page. So, it’s best to place your <h1> header tag on the top left hand or top/middle portion of your page. You can think of an <h1> header tag as a title for whatever content you have on your page.

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For example, the <h1> header tag of this lesson would be:

These could be possible keywords we must target to begin with. Once we have our list of 3 to 4 keywords, we require going to Google and checking out the competition to see exactly how hard it will be to optimize for the specified keyword.

“How changing 1 on page search engine optimization factor can boost your rankings by
over 350 positions!”

… And the html code would look like this <h1>”How changing 1 on page optimization factor can boost your rankings by over 350 positions!”</h1>

Of course, I would have changed my lesson title to contain my main keyword if I was actually trying to optimize this page for Google. Also, if possible, it’s ideal if you can include ONLY your main keyword within the h1 header tags. <h1>Online marketing company </h1> would be perfect.

Add <h2> header tags

Next, we’ll need to generate an <h2> header tag. This can be thought of as a sub heading for our webpage. You should place your 2nd most important keyword in the <h2> header tag. The <h2> tag must be placed somewhere towards the top half of your webpage.

A good <h2> header tag for our example would be:

After we’ve done this, we require to actually making the content for our webpage. When writing the content, try to evenly sprinkle your main keywords throughout the copy. Don’t overdo it though.

Try to mention each keyword in a natural way as you are writing, but be sure to include at least one of the keywords per 1-2 paragraphs, depending on how large your page is.

Tip: Ensure to mention your main keyword at the very top left and the very bottom right hand side of the webpage. A trick I like to use is to include this in the copyright information line at the bottom of the website. For our example, this would be a good example:

© 2005 copyright a Online Marketing Company India

Notice that it flows and doesn’t really look too strange.

Bolding, italicizing and underlining…

Once we’ve finished writing the copy, we should go through and bold, underline, or italicize some of the keywords only 1 time each, maximum. Only do 1 per keyword or it will hurt you more than it helps.

Properly include <alt> image tags…

Next, click on the very top image of your webpage (This is usually your website’s header graphic) and include an <alt> image tag using the text “Online marketing company header” if you’re adding this alt text to your website header graphic. Click on 2 more graphics throughout your webpage and enter your other 2 keywords, plus an extra word like “graphic” or “image”… For example, we would use “online marketing company graphic” and “Internet marketing company image”. This ensures that Google won’t view this as spam.

Force Google to Read Your Keywords First!

Now, remember I stated above that Google views your webpage from top left, to bottom right? Well, in general they do. But because most websites contain a left hand column which contains all of their navigation links…

Google WILL View all of the text in the left hand column Before the Body of the webpage

How can you get around this? I’ve come up with a neat little trick that will ensure that Google reads the actual body of your webpage before the left hand column containing your navigational links.


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