What is PPC?
Pay-Per-Click, popularly known as PPC, is an online advertisement technique of modern world where businesses are allowed by search engines to promote their products on international levels. This approach is a direct way of getting online traffic where online ads are used to lure Internet users and make them click on a company’s webpage.
PPC, also called as cost per click, can also be described as a digital marketing model where promoters put an advertisement on the Internet and pay the users who click on the ad and visit the page linked to it. In this approach, visits are purchased by a company through a service provider to generate traffic on the website. Advertisement through search engines like Google and Bing is a good and beneficial way to use PPC technique. Here, a bid system is followed which allows an advertiser to bid for ad placement on ad section of a search engine. After that, the advertisement can be seen on top on the search engine when a user searches something relevant to the services mentioned in the advertisement.
Importance of PPC
In today’s technology-friendly world, digital marketing has become a powerful tool to promote a business and its services internationally through the Internet. It allows them to reach audience from all across the globe. PPC is an online advertisement method where direct traffic can be generated on a company website.
- It is a fast and profitable approach to lure more and more people towards a specific webpage.
- PPC is a nimble approach.
- More traffic can be generated at inexpensive rates.
PPC, or Pay Per Click, is a search auction where you create ads and then bid on different phrases for those ads. Your ads appear above and below the non-paid organic search results. Higher bids have a better chance of the #1 position. The search engine is then paid every time a user clicks on your ad.
These ad spots are sold in an auction. You bid the maximum amount you’re willing to pay for a click on your ad. Bid the most and you have a chance of ranking number 1 in these sponsored or paid results. Note that we said a chance. There’s also something called quality score that can impact your ranking. More on that in a minute.
If someone clicks on your PPC listing, they arrive at your website on a page you’ve selected, and you are charged an amount no more than what you bid. So, if you bid rs1.50 maximum on the keyword ‘widgets’, and that’s the highest bid, you’ll probably show up first in line. If 100 people click on your PPC listing, then the search engine or PPC service will charge you a maximum of rs150.00.
As PPC is a time-saving and effective tool to promote a business through ads on the Internet, various websites and platforms allow their users to plan PPC marketing campaigns and use their resources to place ads. The most renowned PPC platforms are:
The platform belonging to search giant Google is the most famous PPC site. An effective PPC campaign on Google can lead to increased online traffic on a company’s website and beneficial results. The platform allows one to run ads in search as well as on private websites.
After Google AdWords, Bing is second most popular platform to have PPC campaign, thanks to the search engine being popular among several Internet users. The platform allows a campaign manager to place ads in Bing, Yahoo and Microsoft.
The social media website is not just a platform to connect with people, but also to promote a brand through ads. As Facebook has billions of daily active users, it is a great PPC platform to advertise a company’s services and products.
Create a community of loyal followers and brand enthusiasts with engaging photos, videos, and Reels. As a business on Instagram, the platform will be working for you as it helps 83% of its users make the decision to buy a product or service.
As the second largest search engine in the world (behind Google), YouTube is a powerful tool for businesses, offering a vast platform to share content, boost your online presence and gain exposure for you products and services.
Other PPC Platforms
Some other renowned resources to place ads through a PPC campaign are: AdRoll, Twitter, LinkedIn, Advertising.com/AdSonar, etc.
Brief Process of Our PPC Campaign
The major purpose of PPC campaign is to be found at first when a potential buyer is looking for relevant services of search engine. When a buyer types a keyword matching a company’s PPC campaign, their webpage should be at the top. In addition, as PPC is a direct sale technique, it should work and give favorable results. But to ensure all these things, it is necessary to design, implement and handle a PPC campaign in a manner that it could find the targeted audience and reach the right place at right time.
Our PPC campaign follows an advertizing process which contains a set of procedures, such as:
Knowing A Business
Before starting designing a PPC campaign, we spend some time in understanding a business, its services and results it wants. We gather information and develop a plan to find right audience and methods to lure them.
Information on Right Keyword
To reach the right audience, it is necessary to come up with right keyword. We start with seed keywords and then intent based keywords. We consider searches on search engines before finalizing the keyword for PPC campaign.
We go through a client’s website before starting the campaign to make necessary changes in terms of additional codes.
Once done with analysing the website, we design a PPC campaign considering keywords, budgets and its motive.
After finalizing and checking all necessaries things, we launch the campaign in controlled environment.
Tracking the Campaign
We closely monitor the campaign and generate reports on its working. We keep on making necessary changes in our strategy to ensure that the campaign is giving satisfactory results.