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Importance of content marketing in business
Increase Brand Value & Business Leadership
One of the most important benefits of business blogging is brand awareness and reach and it acts as one of the best online marketing strategies for small businesses. Creating unique, relevant, and engaging content for your blog site increases the brand value of an organization in your niche which allows you to show your followers a personal side of your business. It does not matter whether you are are a small business or a Fortune 500 company, blogging is a fantastic way to build trust and establish yourself as an industry thought leader in your business domain.
Strong CRM, Increase in Leads & Sales
Customer relationship is an immensely important element of a comprehensive online marketing and branding strategy. Blogging provides the opportunity to connect with your existing customers and a lot more opportunities to engage with potential new customers in a more conversational way. By providing content that will be viewed as valuable, expert information, your potential customers get to see the knowledge and experience that you have gained in your field. Over time, creating a regularly helpful and informative blog post will increase trust among potential customers leading to new customer inquiries, more customer acquisitions, conversions, and sales.
Improves SEO & Brand Acquisition of Links
For a small business, blogging is virtually a must. Writing blogs for your website is a significant contribution to online marketing which includes a strong content marketing philosophy and your business is optimized for search engines. Creating great content for your business website or blog will ensure that consumers are able to find your products and services. Effective blogging also ensures that your content gets shared by other industry leaders i.e. referring to your web content on their blogs as an online word of mouth which allow you to earn and establish authority links to your site.
Various Content Marketing Platforms
Blog posts
Long-form content
Video
Q&A websites
Slideshares