Pay Per Click (PPC)

Pay per click (PPC) is a common marketing strategy used by website owners to promote their products and services through other websites and search engines. In PPC the advertiser pays the publisher for every click on the ad positioned in their websites. While search engines offer these ad programs through bidding individual website owners generally … Pay per click Tips

Affiliate Marketing – which is all about income sharing between an online business and a site possessor – has grown to be an extremely popular field these days. For a percentage share of the proceeds, the website holder will place ads on his websites to advertise the merchant’s goods or to drive possible clientele to … The Concept of Affiliate Marketing

When people hear about internet marketing, they generally think of two of the more accepted methods that a company can use to increase its visibility on the Web: organic search engine optimization  – SEO and pay-per-click advertising – PPC. In an ideal world, you would use both appropriately to make the most of your site’s … SEO or Pay-Per-Click Advertising – Which Should You Choose?

The performance of all keywords is never equal. Professionals believe that 80% of the effect is generated by 20% of the causes. Search engine marketing is no dissimilar than this. It has been experienced that only 1% of the keywords used in an account are competent of driving 50% of the total revenue. This means … Compose the Most of Your Top Performing Keywords