Common mistakes in E-commerce design

E-commerce websites open up vast new markets for numerous businesses. While shopping on e-commerce websites, customer expects an easy and effective functionality. Complex design and functionality will lead to lower the sales and harm your long-term acceptability.
There are many things to consider while designing an e-commerce website. Following are some of the most common design mistakes to avoid which improve the customers shopping experience to a great extent.

Only one product image:
Customer might not feel comfortable about the product they are looking to make a  purchase as you provide a single image. You should include more than one images of each product offering enough views (front, back,sides) for the them. It will help the customer to take a quick decision toward making a purchase from your site.
Lack of detailed product information:

Most of the e-commerce website does not provide the complete description about     the specific product. You make sure to answer all the queries a customer may ask about the product which help for them to enhance the in-store shopping experience.

You need to provide as much product information as you can such as dimensions,     material, size, weight and any other relevant information depending on what the     product is. Focus on the product benefits using descriptive words rather than  just      technical terms. For example, in an online store, for clothing product you might     include colors available, size chart, fabric type, care instructions and much more.

Hiding contact information:
Prior to make a purchase, customer desire to know whether they are dealing with the reliable and trustable company as they have to mention their credit card information. If your website doesn’t provide any contact detail, customer are less probable to trust your website resulting in losing interest to do business with you.

Make your contact information clearly noticeable to the customers, which will help to increase the level of customer trust. They will be relieved that they can contact you whenever they have an issue.

Lengthy and confusing checkout process:
You must avoid the lengthy and confusing checkout process, by giving too much time  to the customer to reconsider with long forms. The ideal checkout process contains a only single page for customers to check their order, billing and shipping     information with confirmation page prior to submit their order.

You can combine checkout pages by using two-column layouts such as putting billing and shipping information next to each other to make pages seem shorter.

An inefficient website search engine:
Most of the sites turn out  with inadequate search results proving poor site search     facility. Sometime visitors know exactly what they want to purchase, so they opt to use a search engine rather than navigating through categories.

You need to make sure that the your website has an effective built-in search engine, and enables users to search by keyword and refine their results based on the categories your site includes. Provide the user facility to sort their search results based on criteria like new arrival, highest or lowest price, most popular etc. And eliminate the products that don’t fit within a certain category.

Minimal set of payment options:
Most of the sites allow customers to pay only with Credit cards, or to pay with a PayPal account. What about the customers who wants to pay by net banking or doesn’t have a PayPal account? Providing the limited options for payment for the customers will lead to decrease the number of sales.
You can expand customer base offering multiple payment methods to them as different customers have different preferences when it comes to making online payments. It will increases the choices your customers have while checkout, making them more likely to purchase from you.

Not showing related products:
You can design an e-commerce platform displaying all related products grouped together like any brick and mortar store look which can increase the add-on purchases for your business. For example, You can show mobile phone cases and other accessories in  the mobile phone categories. You can customized an ecommerce platform that enables you to manually choose related products and include them on product details page.

Confusing navigation:
If customer fails to find out the product they are looking for in a few clicks, you may lose an opportunity to keep them on the site. You should carefully design the navigational links and product categories to increase the site effectiveness.
Make sure that each category contains atleast a few products in it. You should make it easy and simple for customers to find out their preferred item, or move around your site.

Missing shipping rates:
When shopping online, customer intend to complete the order processing all at one time, without having to wait for an email with an exact shipping quote for approval     before processing your order. You must include your  shipping rates on your site.
You can use plugins or widgets which are available for shopping cart systems to evaluate shipping charges on your site. You can also make use of shipping  calculators offered by most of the companies. You can include a freight surcharge in the price for the particular  heavy products.

Missing store policies
Most of the customers pefer to know about your store’s shipping policies, return policies etc. prior to the purchase process. You can save a lot of annoyances later on from consumers who are not much happy with an order they’ve placed by making your store policies clear and upfront.
You should use FAQ or policies section on your e-commerce site to explain your rules in simple terms which can save lots of problems of the customers.

Open Source platform for E-Commerce

OpensourceE-commerce platform allows you to build business related to selling of products and services. You can choose any e-commerce platform among various Open-source e-commerce platform to develop an online store. Finding the right platform is not an easy task.

We provide you the list of some Open source e-commerce platform having their own advantages and disadvantages. These platforms are designed by keeping different types of users in mind.

Zen cart: Free Open-source e-commerce solution

It’s mainly useful for the complex sites. If your business involves in selling of a variety of products likes Perfumes, Accessories, Men’s clothes, Women clothes, sunglasses on a single website. It is PHP- based application requires knowledge of PHP programming. There are Plenty of add-ons available to customize their online store. It includes basic feature which is more expected such as discount coupons, newsletter, gift certificates and so on.
CMS is not available in the Zen cart application, so one has to integrate the separate system for CMS.

Magento:  Free

It is the fastest growing open source e-commerce platform in the market mainly suitable for complex websites having a variety of products including books, electronics, software all on a single website. For Enterprise Edition, one has to pay as it includes highly useful features like CMS useful to customize the website whereas Community Edition is mainly for developers is Free.

Ubercart: Free

Ubercart e-commerce platform is designed to integrate with only Drupal. This is mainly designed to sell things such as event registration and tickets, file downloads, etc. Drupal users feel comfortable while designing the store using this platform since the they are familiar with the features but people who are non-Drupal user may find it difficult.
Open API is also not available so you will unable to integrate your store with other systems.

OpenCart

OpenCart is a PHP-based E-commerce platform having very much active community for user support. It includes the features such as more than 20 payment gateways and 8 shipping methods. It allows you to use multiple languages, add numerous categories, selling loads of products and so on. It is user- friendly as consumers are allowed to write reviews about the item from your store. It is full of having around 2,700 themes which makes it look much better.

VirtueMart:

VirtueMart is also a popular open source shopping cart designed to work with Joomla. In VirtueMart, you can add numerous products and categories as well as you can map products to multiple product. It also allows different payment gateways. VirtueMart doesn’t provide the hosting support so owners     have to purchase a separate hosting package with other vendors. It is suitable for small businesses.

PrestaShop:

It is a PHP-based open source eCommerce solution provides a high level of customization. Using this application you can manage your orders, shipping, inventory and customers in real time from baking. It mainly comes up with more than 3,500 modules and templates and have 600,000 community members.

Oscommerce:

Oscommerce is the extremely popular platform which provides around 7,000 free add-ons to customize the store. They provide the Live chat Room facility for direct communication with other members of other communities.

There are many more open-source E-commerce platforms are available, including above, so one has to try more than one platform before making a final decision and integrate into the site.

How to Improve Your E-Commerce Website ??

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In rapidly changing internet technology, it is not easy to make a profit through your business website. There are small technicalities that could notably affect how your business flourishes on the web. You can’t just put up an ecommerce portal and expect customers to come rolling in.

Following are some guidelines which will help to improve your ecommerce websites:

  • Display the benefits of your products:There are buyers which are unaware about the things they exactly want. New arrivals and special deals are also good to work with regular visitors to buy. Your goal as an online dealer is to hit in that market and show them what they are missing out on.
  • Make Your Website Visitors Trust You: Make sure that you have provided the appropriate link to the pages from your home page. Such perception will save much of your support team’s time, and reduce the number of customer’s pre-sale help requests. People lookout only those products on which they spend on; so it’s obvious they want to know everything about the product they are going to buy, the buying process, payment options, the delivery system, warranties etc, that will help them to take a secure decision and commit to a purchase.
  • Deals and free shipping:Most of the people prefer to shop during sales and discounted periods at low cost. Free shipping is also the main attractive factor for the visitors. You are now selling your products across the globe, not just to the limited market, so you should take the shipping costs into account.
  • Branded and most popular products :You can display the branded and popular products to upfront for the sale. It is the most eye-catching way with the first-time visitors who are not much sure what they want to buy. You can provide the opportunity to the visitors to ‘shop by brands’. It will be easier for targeted for customer to find out an exclusive deal.
  • Payment systems icons: E-commerce websites deal with many customers across the globe and each has their own chosen payment system. It would be better to make clear about the payment options in advance. E-stores mostly use credit and debit cards, gift vouchers, cash on delivery, PayPal, etc. as their main payment system. You should place these icons so customer can easily find payment options and move to the checkout page which displays all the payment details.
  • Social media links:Nowadays, Social media channels like Facebook,Google plus and twitter are the one of the fastest source to get the information about anything. Social media links bring the finest opportunities for web-promotion of your business website. You can keep customers well informed with the latest news or special deals which are concerned with Facebook and Twitter followers only. It will surely help you to find the most active influential customers.
  • Phone numbers and online chats:E-commerce website provides the facility to shop round the clock to customers. So there is a need for the store support team to solve customers pre-sale and after- sale. Live chats are highly treasured of value-added customer service.

New trends in online shopping discount / offers

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New trends in online shopping discount / offers

Online shopping has become a new and popular trend worldwide. Online stores are not limited to single product, but they sell different sorts of category products like grocery, clothing, accessories and so on.

Online shopping fulfils customers every aspect such as numerous products, price, discounts quality and a choice of different payment options. It saves a lot of effort, time and money.

Following are some of the new flows which are becoming extremely popular and increasing customer’s interest in online shopping day by day.

Cashback coupon offers:

According to the latest survey, many of the online shoppers are attracted to the cash back offer technique because of lucrative savings.. ‘Cash back’ offer basically means that once a customer makes an online purchase, they would be given one or more coupons which they could use for their next shop on certain terms and conditions. Websites provide cash back in terms of cash points which will reflect in customer’s shopper’s cart account. These cash back offers are valid only for a single transaction.

Discount Coupon Code :

Most of the online stores bring the best new products and that to at attractive discounts. Offering discounts to the potential customers on purchase is the integral part of the online shopping. The customer has to enter the provided coupon code into a promotional box on website’s shopping cart checkout page to gain the discount on the purchase.

Mobile Apps:

Smart phone apps technique are increasingly growing for all platforms. Most of the popular e-commerce sites are offering discount of a specific percentage on downloading and shopping from their mobile app.

Mega Sale:

Many E-commerce websites provide the loads of offers on various product purchases on any special occasion such as Festive season or End of Season. The percentage of discount is very high as compared to any other day. Most of the online shoppers rush to shop while the mega sale is on.

Combo Packs:

This is one of the popular vogue seen in online shops. Most of the online stores offer products in the package. They assemble related product together and offers them to a shopper at better deals.

For example, If you are looking for Mobile device at one of the online store, they offer you the mobile device with mobile accessories in manageable price.

Deal of the day and flash sales:

Many of the E-commerce sites follow the strategy of flash sales (also known as deal-of-the-day) in which a website offers a particular product for sale for a very short period of time(24 to 36 hrs) at the lowest prices than usual. And depending on how rapidly many products sell out, often within minutes of email notifications going out, more will jump on this trendy trick.

Free shipping:

Offering your consumers free shipping is becoming an increasingly popular trend now a days. some of the online stores provide the facility of Free shipping to the buyer’s place at a certain amount of purchase.It is also applicable on Cash On Delivery payment options.

Above discussed ongoing trends are responsible for the huge ecommerce growth in India as they successful in grabbing the customer’s attention with various trendy offers.

Successful launch of CMS Product Catalog website for ASA Life.

Pharmaceutical Company Website Design and DevelopmentCreative Web Mall (India) Pvt. Ltd. has successfully launched their client’s new CMS Product Catalog website for ASA Life www.asalife.com which provides comprehensive and up-to-date source of medicines / drugs information online.

Technologies used by the Creative team are ASP.net 4.0, JQUERY, AJAX Javascript, MS SQL Server 2012, XML and more.

Creative provides easy-to-read, in-depth authoritative information for users via User-friendly interface