How Intranet Is Different From Extranet? Which Is More Beneficial

ProductivityWhen it comes to increasing productivity of a business, there are various kinds of network systems used by experts. Intranet and extranet are among those network resources. They are beneficial for a company and contribute in its growth. Although both the terms are related to an organization’s network system, they are different from each other and work differently.

Intranet: An intranet network system of an organization is a network that allows employees to collaborate, share ideas and information, communicate, develop new content and work on same project at a same time while being at different locations.

Extranet: Although the network system works similar to intranet, it comes with controlled access over resources. For example, the controlled access may include partners, vendors and even customers of a company.

Difference between Intranet and Extranet

The key difference between two network types is their usage and access. The extranet can be controlled and access can be given to limited people. On the other side, the use of Intranet is limited to a company and its employees. These employees can communicate and work for a common goal using web intranet, but the network doesn’t include customers or vendors.

In other words, it can be said that the Intranet of an organization is an internal network that allows only its computers to be connected with each other. But it can also be accessed through Web Intranet software by people linked to the company and present at different locations.

Which is the best: Intranet or Extranet?

Although both the network systems serve different purposes, the web intranet is more secure and flexible. It can be accessed by company employees at distant locations and allows them to share information with each other. It’s a modern way of collaborating employees and make them work for a common company goal.

Social Intranet

11 ways to keep your employees engaged in Social Intranet

Organizations are changing its culture From “For whom do you work” to “With whom you work”. Companies are now putting efforts to give workforce an environment that make them feel more associated with the organization.

One of the effective measure is to impart Modern Social Intranet. Digital Workplace or Modern Intranet has completely changed the way communication use to take in the organization. Organizations are now understanding the importance of social Intranet. They believe that the tool can help them to rebuild their image among their employees. However many organizations fail to keep their employees engage with this new tool.

We have list down some of the steps organizations can adopt in order to keep their employees interested in social intranet.


Neat Simple Design 

 The home page of your portal is the first thing employees see every day. A cluttered homepage of social intranet forces employee to move from the portal as fast as they can. Keep your home page simple yet attractive.

 Lively theme

The golden rule of keeping people engage is to keep it interesting. Decide on a interesting theme that matches with soul of the workplace. Make your layout easy to navigate from work related doc to the page which is designed for fun.

Social Intranet- Corner

A regular corner to look forward

Social Intranet should have one corner that have a regular new post. Something which can keep an employee interest alive. It can be in the form of “Thought of The Day” or “Fact Files” or “Laughter corner”. This small section keeps the intranet portal live and dynamic.

Social Intranet- News

Keep your employees updated

Make your intranet first source of announcements & events. Share your company news and important announcement on top of the intranet. It keeps employees updated and interested in this new portal. Remember a mail intimation is good but a easy to navigate portal to get the latest information is Great!

Social Intranet- Profile

Employee profile

Encourage your employees to fill their profile completely. Option to change the profile photo or cover photo give employees a feel of using their personal Social network. It also helps them to know their colleagues better and improves collaboration.

Social Intranet- Handbook

Upload Documentation and Handbooks

It is a must feature of intranet. A place where all important doc related to company policies can easily be found. It gives the ultimate meaning to intranet. Give a user friendly portal where any employee can read all important documents as per his ease of time.

Social Intranet- Photo gallery

Add Videos and Photos

People love what their eyes and heart love. You should have a photo gallery filled with various events organized by your company. Employee loves to see themselves enjoying. You can have tutorials and skill development videos in your gallery. Uploading funny videos as stress buster is also a very effective idea.

Social Intranet - Groups

Groups and Forums

Every one is not interested in every information shared. Hence a separate space related to department or activity helps employees to escape from the unwanted informations. Also it helps to make the effective communication within the group.

Social Intranet - Poll

Create Polls

Another simple yet smart feature is Poll. It is easy way to keep your portal interesting and help employees to initiate conversations. Poll is good for organizations too as it helps you to improve. Also when utilize properly it increases the employee stickiness.

Social Intranet - Market placeYour office is full of buyers and seller.

A good market platform provides a great ease to employees. It solves their personal purpose without taking out time from office. By adapting this feature organizations are building employee centric image and trust among their employees. This feature is getting popular as it is a win-win situation for all.

Social Intranet- Vacancies

Post your Requirements

Internal Job posting is the best way to fill your vacancy. It is cheaper and way more effective form of filling the requirement from a organization point of view. But, posting the latest requirements in social intranet help employees too. It is helpful for those employees who are looking for department change or are ready to enhance their skills. Also many employees love to refer their contacts for suitable profiles. Therefor posting a current vacancy can benefit organization in enhancing the social intranet usage in much effective way.

Social Intranet can prove one of most power tool to increase employee stickiness if used properly. Organizations can see great results just by adopting above easy steps...

Free SEO vs Paid SEM

There are many ways to drive traffic to your website and essentially the two most important ways are SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Both revolves around the keywords.

SEO is the strategy used to optimize your website and getting more traffic to your site from search engines. Optimized websites helps to get higher ranking in less time.

SEM is an marketing strategy used to get more visibility in search engines by paid search advertising.

What Is Free SEO and What Is Paid SEM?
SEO includes the link building and onpage optimization accomplishments the with the  objective of achieving high rankings in search engines, while SEM is basically buying an advertising space in search engine results to appear on top of the searches like PPC (Pay Per Click).
When to Use Free SEO?
There might be situations when you need SEO. These cases involve:

Tightened budgets
You can choose SEO as a marketing strategy when you have a limited budget and the able to pay only for some cheap PPC clicks. But those few clicks will not be helping to achieve a great ranking. So its better to make use of the SEO strategies till you have a  budget for paid advertisements.

Limited competitive keywords, specially long-tail keywords.
You don’t need much time and efforts to get high rankings for the less driven words. You will get good rank with the use of long-tail keywords without any specific SEO strategy as you will barely get much clicks if you bid on them. You just have to include the long-tail keyword repeatedly.

When to Use Paid SEM ?
Most of the people turn to the paid search and PPC when free SEO fails to deliver the results  you are looking for. There might be a situation when your websites that rank well for  your keywords which are get buried down the search results as soon as a search algorithm gets updated.

When you need huge traffic in a shorter time.
As a free SEO takes too much time to deliver the results , PPC is your only choice to gain a lot of traffic in a shorter period of time. For example, if you want to sell some Diwali stuff and you are using too competitive keywords, you might get good ranking, but is useless to rank high related to Diwali in the month of January. So you might want  to navigate  massive traffic in October and November to your site, PPC is the only productive option for you.

For competitive keywords.
PPC is much cheaper than organic for competitive keywords if you already know how much time free SEO takes. If you use Adwords from google which is basically expensive will lead to high cost. Rather than you can try first competitive keywords on Adwords alternatives which will help you to get succeed in achieving better results for a small percentage of the money you would spend on Adwords.

You can start your Facebook Social Media Campaign now with Creative.

How to optimize your website for mobile search?

Mobile search is become rapidly emerging field of the digital market nowadays. As mobile search is different from the traditional desktop search, you need to understand the mobile searchers requirements. So if you don’t want to lose mobile traffic, here are some very important guidelines to consider when enhancing for mobile search:

Local search:
Most of the times people prefer to search things located in neighborhood. Mobile searchers are also locally targeted likewise shorter search keyphrases. For example, If you are standing in the roadway and searching for a place to lunch, its obvious you will first search the place in locality rather than around the world.

Ongoing news in mobile search:
If your site is come in the categories where location and timing are the main elements such as latest news, sports results, weather reports and financial information and is not mobile-friendly then you are about to lose site visitors. You need to optimize your website by developing two different versions of it, one for desktop users and other one for mobile users.

User friendly site:
You can neglect mobile resources such as directories, mobile search engines and mobile portals as they are helpful to bring great mobile traffic to your site. You can submit your website to some of the major mobile resources.
If you are optimizing the site for any particular restaurant, you should submit it to all the directories in particular categories for your location are listed. So user can find it quickly. Similarly, If your site is listed with the portals, then mobile user will directly redirected to your site from the portal rather than from search engine.

Shorter pages for mobile searchers:
Pages with lengthy keyphrases are not preferable by the most of the mobile users as it leads to long pages. You can develop shorter mobile version of your website using shorter texts. As keywords plays crucial role in mobile search, you should not exclude them while optimizing the site.

Inclusion of Meta.txt:
It is compulsory to include Meta.txt file which describe the contents of your website in detail and can be easily parsable by the search engines. Search engine spiders precisely index the file which is located in the root directory. Meta.txt is similar to the robots.txt file used in the desktop search which also located in the root directory. Each field in the Meta.txt file has the syntax as <fieldname>:<value>.

Implement predictive search:
you can try predictive search for mobile searchers as it saves a lot of typing. If you use phrases which are well-known in predictive search, then it increases the chances for the keywords to be searched. You can’t always use the predictive search as predictive search keywords change very frequently.

Analyze your site on mobile devices:
You must preview your site look-and-feel on a mobile device. It is not possible for you to check your website on every individual device because of the number of devices and screen sizes, but you can view it at most on main devices. If your site is looking inaccurate on a mobile screen, visitors will not prefer to visit your site again on mobile search engines. So it is necessary for your website to be mobile-friendly.

Though mobile search is new ongoing trend, it will lead your website with huge mobile traffic in the future. With the use of AdWords Keyword Research  you can easily found the keywords which are doing well in the mobile search and put your efforts and more time to optimize for it.

Contact Professional Web Designers today to make the best website for your business.