Double Your Online Business by Help of SEO

After posting your web page in the internet, within a couple of several weeks you have noticed the significance of creating exposure for your web page. Look for Creative Web Promotion use specific online marketing strategies and right Ethical and Professional SEO Services methods, which would enable your web page to accomplish top web page rank in any search engine positioning. If you are looking to hire such an organization, to increase the exposure of your web page, you need to consider a few aspects before you select your organization.

The key elements that you should consider are as follows:

Understanding your own organization’s purpose in employing the assistance of a SEO Company

Before you begin looking for a SEO services organization, you need to do a little preparation in this respect. The first step here is to comprehend the fundamentals of on the internet online marketing and map it with the company objectives that you want your organization to accomplish. Here it is essential that you set very genuine objectives for your organization.

Once you comprehend the assistance that these organizations provide, you can talk with them more with confidence about the assistance you need and settle on the rates they provide.

Estimating the different services that these organizations offer.

When looking for your SEO organization, it would be ideal to receive source quote from several organizations. Look for Creative Web Promotion includes different services, you have to talk with each of these companies’ associates and find out which specific support would work amazing things for your organization. Most organizations provide White Hat SEO methods but you can also examine out with a Look for Creative Web Promotion expert, if link-building can be used in your web page.

Checking the popularity of the company

The Look for Creative Web Promotion has become popular and it has led to the development of many such organizations taking birth and propagating to provide great services. But many of these organizations don’t succeed to give quality services and the beginner webmaster has to pay a heavy price for the wrong commitment. The best advice here would be to seek excellent referrals and examine out the popularity of the organization. If you are on a shoes sequence budget, you can originally begin with one or two services and based on your web page achievements, update to other services later.

Once you choose your SEO services organization, you would notice the changes in your web page visitors and exposure within a couple of several weeks. You can compliment yourself for the excellent choice performed and be successful for your web company in a matter of few several weeks. Creative Web Promotion is a premier SEO company in India, offering affordable and professional SEO services. Our unique methodologies have helped our clients in getting an edge over their competitors and increased ROI.

Best SEO Services India – Choose the most affordable customized SEO plan for your website. Creative Web Promotion offers guaranteed search engine ranking with best SEO services and deliverables which are designed to meet your budget.

SEO Tips for Beginners to Get Started With

Use of Title Tags

Make sure to create unique title tags for each one of your web pages. The SEO India search engines like to see unique title tags because each page should show something different. The title tags should be descriptive and you should also add keywords in the title tag as well. Google and other search engines only show a certain amount of characters in the title tag so make \ sure it is distinct.

Meta Description Tag

You can include more characters in the Meta description tag. The Meta description tag gives the search engines a summary of what the page is about. You can write more characters within this tag and be sure to include your keywords in this tag as well. Make sure that your description tag describes the page and has to do with the content on your page. Description tags are also important because Google and the other search engines sometimes use them as snippets for the search results. This helps Google when they are displaying the most relevant search results.

Create friendlier and more descriptive URLs

Create more descriptive names for each web page. For example, our search engine optimization services page is called SEO-services.html. We use a more descriptive name instead of naming it page1.html or something vague. This also helps the search engines determine what the page is about and increases your chances of being more relevant. Vague URLs and page names can be confusing and are not memorable. This helps users to remember the name of a URL and Google looks at this as an SEO “friendly” way to name your web pages. The friendlier your URLs are, the more relevant your web pages become.

Write quality content

Make sure to write engaging, quality content. Quality content is looked at as more relevant and the search engines want to display the most relevant results for the particular keyword. Content heavily influences your website and is one of the main factors in search engine rank. Good content helps build your website’s reputation with its users and the search engines recognize this. Consistently updated “good” content will also be a huge boost in the relevance of your website.

Use your header tags appropriately

Make sure your header tags accurately describe the page as well. For example, the header of this page is “SEO Tips for Beginners to Get Started With“. This is the title of the article and it describes what the page is about. Also, since header tags make the text on the page bigger, this shows a user that this text is important.

Seven Tips for on page SEO

When it comes to on page SEO, it’s estimated that Google checks up to 200 on page SEO parameters. And since Google keeps its ranking algorithms a secret, nobody really knows what these checks are or even if the estimate is anywhere near correct. But none of that matters when it comes down to it. As long as you can apply a handful of the top on page SEO strategies, you can get your web pages to rank and draw traffic.

Choose the Right Key Phrase for on page SEO India

If you want a web page in one of the top ten search engine positions, you need to perform your SEO on a keyword or key phrase that does not have too much competition. You don’t want to take on keywords that the big guys are throwing a lot of money at or one that too many people are competing for. It’s not that you can’t get to page one of the search engines but it would be harder to achieve and maintain. First you want to get to page one then you want a good chance of staying there.

There is one method of analyzing key phrases that is not foolproof but may give you an edge. Choose keywords and key phrases that match the following criteria:

1. Find key phrases that get more than 1000 searches per month on Google. You can check this using the Google keyword tool.

2. When the search is entered, look at the top of the Google search screen to see how many pages are returned for that search. The number of pages must be less than 100,000

This method of keyword analysis is simple and free but suffers from one major drawback. It assesses the competition by finding the number of pages that the search finds. This gives a guideline to the amount of competition for that search term but doesn’t give any indication of the strength of the competition. I don’t know of a simple free way to do that but there are tools available that can give that information without costing too much.

Seven on page SEO Techniques

Once you have chosen the key phrase that you want your page to rank for, you need to apply some on page SEO techniques to it. The search engines will look for the pages that best match the search term that the user enters. Hence the need for 1000 searches a month or more. It’s no good optimizing for a search term that nobody searches on. So now you know that a fair number of people are searching for your chosen key phrase, you need to make sure your web page makes good use of that key phrase. Here are seven on page SEO techniques you can use to make sure the search engines take notice of your page for that search term.

1. Buy a domain name that matches your key phrase. For example, if your key phrase to rank on is yoga poses, the ideal domain name would be yogaposes.com. If you can’t get an exact match, try using hyphens to separate words or add a word as a suffix such as yogaposesexplained.com. You could add a prefix word but suffix words tend to rank better with the search engines.
2. Get your key phrase into the URL of the page. This is already taken care of if your key phrase is in the domain name but you can perform on page SEO on sub-pages as well. So for instance you might have a URL like yourdomain.com/yoga-poses.
3. Make sure the keyword appears in the title of the web page and in the meta keywords tag. If you don’t know what this means, you need to make sure your web developer understands your requirement for this. The keywords tag is not as important as it used to be but it’s still worth using as part of your on page SEO strategy.
4. Put your keyword into headings. If you can place your keyword into heading text such as heading 1, heading 2, etc, this will highlight it to the search engines. Ideally get your keyword into level 1, level 2 and level 3 headers.
5. Make the keyword stand out. Identify your keyword to search engines by putting it in bold, underline or italic. Search engines regard words with special formatting as important.
6. If you have an image on your web page, put your keyword into the ‘alt’ tag of the image. If you don’t have an image on your web page, it might be worth finding a relevant image for the subject. Not only can you use it for your on page SEO but it can add interest for the reader.
7. Make your keyword prominent in the first sentence and the last sentence of the text on your web page. Apparently, the search engines often pay more attention to the beginning and end of the content on your page.

Keyword Density for on page SEO

You will want to scatter your key phrase throughout your web page’s content. Keyword density is usually measured as a percentage of the total content that is made up of keywords. So if your web page contains 100 words and your key phrase appears three times, your keyword density should be three percent (assuming your key phrase is just one word). You might assume that the higher the keyword density, the better it is for on page SEO but this is not necessarily the case. Too high a keyword density will get your page penalized by the search engines. Besides, overloading your content with your key phrase will make your content less readable and therefore less appealing to your readers. There’s no point getting people to your web page just to see them leave again out of boredom or frustration.

A keyword density of around three percent would be about the best to aim for but a density anywhere between one and five percent is fine. The caveat to all this is that it should read sensibly so doesn’t get too hung up on getting exactly three percent; it’s far more important to keep your visitor’s interest so they keep reading. On page SEO is there to serve the needs of your website; don’t make your website a slave to on page SEO.

Search Engine Optimization

On Page Optimization (Optimization)

Defined: On-page optimization (on-page SEO) is what can be done on the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content.

On-Page SEO Checklist

• Always start with keyword selection, research and testing
• Meta Description tag
• ALT tags
• H1 tags
• URL structure
• Internal linking strategy
• Content
• Keyword density
• Site maps, both XML and user facing
• Usability and accessibility
• Track target keywords
• Expect results in 6-12 months

Avoid common on-page SEO mistakes such as:

• Duplicate content
• URL variants of the same pages
• Off-site images and content on-site
• Duplicate title tags

Do not use on-page SEO spamming tactics such as:

• Hidden text
• Hidden links
• Keyword repetition
• Doorway pages
• Mirror pages
• Cloaking

Off-Page Optimization (SEO)

Defined: Off-page optimization (off-page SEO) is what can be done off the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.

Off-Page SEO Checklist

• Always start with keyword research, testing and selection
• Use Keywords in link anchor text
• Obtain links from high ranking publisher sites
• One-way inbound links (not link exchange or reciprocal links)
• Different keywords in your link-ads from the same site
• Gradual link building technology (no growth spikes)
• Use relevant keywords near your inbound link (contextual relevance)
• Deep linking (from multiple pages to multiple pages)
• Target a large list of keywords (5-500+)
• Link from sites with a variety of Link Ranks
• Track active all keywords and refine strategy as required
• Discontinue campaigns if ranking does not improve
• Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)

Avoid common off-page SEO mistakes:

• Duplicate keywords in link adverts
• Site-wide links causing link growth spikes
• Using on-page SEOs to do the work of specialist off-page SEO’s
• Placing random links without keywords near your link adverts

Do not use off-page SEO spamming tactics such as:

• Link farms (sites with 100+ outbound links per page)
• Using irrelevant keywords in your link-ads
• Garbage links
• Link churning
• Hidden inbound links

Off Page Optimization VS on Page SEO (Optimization)

Have you been investing heavily into on page optimization (optimization) and not seen any results?

You may have made sure that you picked one of the best on page optimization agencies in the industry, got references, asked for case studies then after risking it all with a 12 month contract, you invested all your expectations and large part of your internet marketing budget with the on-page Search Engine Optimization (SEO) agency.

Months later with your patience worn through and no significant results delivered, you must be frustrated with the lack of returns on your investment and possibly even ready to give up on SEO all together.

We have been very surprised to see how many of the top SEO agencies in the UK have been very slow to change their optimization strategies; now that on page optimization has mostly lost all of its affect.

Is there any need for On Page Optimization?

There are some basic optimization issues that are critical to have in place and then there are more technical / advanced techniques that can improve your search engine rankings. You should not pay for basic SEO advice and you do not need to pay much for advanced optimization advice.

We disclose up to date SEO advice and tips to most of our clients at no charge.

After having the basics in place, creating masses of useful content is the main on-page optimization strategy that a webmaster should focus on, but without off-page SEO you will not see your website’s current ranking increase significantly.

More on off-page optimization…

Off page optimization or off-page SEO is basically controlling how the internet portrays your website.

A professional off-page SEO will be able to employ their own resources* to control how search engines view your website and thereby control your ranking. Most off-page SEO techniques done well will result in very high ROI and high ranking in MSN, Google and Yahoo!

One way links from their link publishing partners
Gradual link building technology
Your business partners and their link publishing resources
General internet resources: Powerful free directories, one way link brokering etc.
Online PR campaigns
News articles

Are there any risks associated with off-page SEO done incorrectly?

We recommend that you only use professionals for your off-page SEO

Make sure that the company winning your business has been focusing on off page SEO for more than two years and are not late adopters jumping on the band wagon of a new product and service that has been under boom demand of late.

5 SEO Tactics to Explore in 2011

5 SEO Tactics to Explore in 2011

It’s the New Year and I can guarantee there will be a ton of new people at my gym this week ready to work on their resolutions (and generally getting in the way ). In SEO, some resolutions might include working on personal sites or writing more blog posts. Resolutions have never really worked for me though. So instead of giving you SEO resolutions for 2011, I’d like to inspire some exploration in the New Year when it comes to your search marketing campaigns.

The following five areas are either up and coming, or becoming major cornerstones to every search marketing campaign. The first is my personal “to-do,” and the others are always on the “I need to look into that” list for most search marketers I know. Each has a clear impact on optimization, traffic and conversions. After all, the end goal still is and always will be the conversion, whatever it is for you.

I’d love to hear what it is that you want to work on in 2011. Maybe you’ll inspire some YOUmozzers or SEOmozzers to write some posts to help you out. Or just maybe … you will be the one writing a post.

Exploratory Tactic #1: HTML5

This new way of coding is cleaner and allows designers to do things that HTML 4 and CSS (which are preferred by most SEOs) could not do before. HTML5 is changing the way sites are designed, crawled, and used by consumers. Long gone are the days of Flash, Tables, and other code hogs.

Here are a few sites that are utilizing HTML5 elements to enhance the user experience and increase search engine understanding of the site. Not saying learning and using HTML5 will rank your site better or increase your indexation rate, but depending on what you were using before it just might.

Aquatic yacht services

And our very own Richard Baxter’s SEO Gadget and he have a great post on HTML5 as well.

SEO Gadget

As are most SEOs I know, I am a self-taught coder and very dangerous. I am sure with some fun nights of coding (some yelling will be involved), studying sites using HTML5 and begging the members of Webmaster World for help, I can get this new stuff down pat. And so can you.

Exploratory Tactic #2: A/B Testing

My good friend Joe Hall brought this one up on Twitter. As a frequent panelist on the Landing Page Optimization panel at PubCon, I know there are many people that always want to try A/B testing but never find the time to do it. So much can be learned with testing and many more conversions made.

This year if you are still finding a lack of time to test landing pages, here are some things that might help.

1. Hire an intern

Interns are plentiful if you work near a university. I got my start in search marketing in college and that gave me a nice lead on most other marketing graduates. An intern can be hired at a small cost ($10/hour) for 5 hours a week to put together tests and collect the data. That’s a mere $200 per month! Think about contacting the local university and look into the computer science, advertising, and business school for possible candidates.

2. Use Google Website Optimizer

It’s hard to take the time to come up with ideas, build the pages, and track everything. In comes Google Website Optimizer, which automates the much of the work for you. And best of all it’s free!

3. Use a service like Ion Interactive

These systems are easy to use testing grounds for landing pages but specifically for marketers, not developers. You can change things about a landing page using their WYSIWYG editor and test the changes immediately without the need to involve developers or your IT department. How you ask? These pages are hosted on the service’s servers (sent to your chosen sub domain) so there is no need to involve your IT department until you’re sure you have the version you want.

Exploratory Tactic #3: Micro formats

Local search marketing is all the rage because the global community is looking more to their local area than ever before. The search engines are responding by changing the way search results are displayed. If they see that users’ intent for a search is to find a local provider, they are showing integrated local results. These results are outranking and being mixed in with natural search results. The result are natural looking listing that have more items like location markers and stars from review ratings that draw the users’ eye to those listings.

For local businesses, coding your website with micro formatted data will allow for better information updating in the search results. For businesses that provide reviews of local businesses, micro formats of those reviews can provide another way to gain traffic from local searchers looking for the lowdown on local businesses.

Red and blue lit neon sign

Google has helped by providing a guide to micro formats and a handy code-checking tool that can tell you if you have implemented micro formats correctly.

Exploratory Tactic #4: Guest Posting

We all hate link building, and yes it has gotten harder to do. The best way to gain back links is still good old fashioned marketing, but guest posting (done right, not spammy) is another good way of gaining some links. If you take a look at my own personal site’s back links (on OSE), you see that most of my links come from guest posting and being a part of other people’s postings.

Guest posting allows you to not only link back to your own site, but also give others the attention they deserve. That is the key here, linking to others. Link karma is real, if you send out the links, they will come back to you. That link to your own site is usually at the bottom and could be discounted someday (if bad guest posts get out of hand). My coworker at Distilled, Justin Briggs brought this up recently in another SEOmoz post.

But links are not all guest posting is good for. It also allows you to display your knowledge on a specific topic. Becoming an authority on your chosen topic can not only give you more links down the road, it would further your own career. In addition, the sites you guest post for get the content needed to rank well. The better you write for them, the more popular the page will be, and the stronger that link will be for you and everyone else. Guest posting is the best win-win-win around.

Have I mentioned YOUmoz? *wink*

Exploratory Tactic #5: CRO

In the end are conversions. We all are online for a reason, to get conversions of any and all kinds. Your conversion can be a lead, sale, click to advertising, awareness, or rewets for just a few examples. There are so many kinds of conversions; the one thing you need to think about is “what do I want out of creating this website.” Once you have that, all of your future decisions should be based on that goal.

Conversion Rate Optimization is the idea that everything you do in your marketing should increase good conversions. From your PPC landing pages to your unused and unloved thank you pages, conversion rate optimization is utilizing your entire site and marketing offers to increase your bottom line. If something like ranking #1 for your favorite keyword isn’t converting visitors, then that time and effort needs to go into something new.

The pinnacle of CRO is tracking conversions on every marketing effort. Know what your conversions are and how much you want to be spending for those conversions. After that is set, start testing away. Be sure to test for a good time period and keep the rash decisions at bay. All CRO decisions should be made with a valid set of data. Making a decision after a week is probably not statically significant.

2011 New Year against a skyscraper

This New Year, test new things, pushes new boundaries, and doesn’t worry about what the engines think (to a degree). They care about the end users and so should you. Once your site is set up with the right SEO foundation of good code and structure, focus on getting good traffic and converting that traffic. Y’all have a great new year!