Ecommerce Website design

ECommerce websites have their own rare character that is intended to lead the visitor to one simple task – make an online purchase. A web designer wants to consider a variety of online selling principles while designing an eCommerce website. In this article we will try to take a look at some of the chief design features that you should have in an eCommerce website.

Numerous of you are probably already asking why eCommerce website design is different from any other website design. They all require being attractive, well organized and use the right colors that fit the website spirit and so on. Your instincts are good. However a close look at some successful eCommerce websites will reveal the conceptual differences that are typical in a successful eCommerce website.

An eCommerce website needs to follow certain selling principles:

1.    Give the user a pleasant experience during his online shopping.
2.    Make certain you provide sufficient information on who owns the website and why they should be trusted.
3.    The website must be easy to use. If it isn’t, the visitor will go to your competitor.

Those principles are not new. We all know those basics from our day to day experiences in the mall, shopping center and every other market place that is waiting for us to open up our wallets. The big challenge for a web designer is how to translate those conventional marketing techniques to the virtual world of the internet. I’m sure you’ve all noticed that in most supermarkets the bread stand is placed at the far end of the building, yet you can smell the fresh bread at the entrance (sometimes they even use a special air duct to carry the smells). That has been done deliberately. Marketers use our sense of smell to draw us through the store where we are exposed to all sorts of tempting goodies as we go to get our loaf of bread.

How do you draw an imaginarily path in a web page? A path designed to lead the visitor to do what you want him to do…make an online purchase. Unlike the supermarket our website has no smell. In a website the distance from one point to the other is pretty much the same, so the exit is always right there. In a website you can try to order the “shelf” in the way you think will best expose the visitor to many of your products, but there is always a chance that he will find a short cut to another page that can also be the way off your site.

As can be see, although putting your products on the web is much easier then renting space and opening a supermarket. However, selling your products on the web can be difficult.

A good eCommerce website design will lead the visitor to the right page in one click or two at the most. Sometime web designers will use methods that would never be considered for non-eCommerce websites. Everyone has seen at least one sales letter website. On these web pages the only link is to the order form. Sales letters are not the most typical eCommerce website because they generally sell only one product. That allows the web designer the ability to overstress the one click principle and make it and benefit. All the facts about the product have been presented to the user is a smart way while every few lines he has the option to click on the order form. If he is not yet convinced he will have the option to continue to read more facts and testimonials about the products. Believe it or not, those sales letter websites are actually selling.

An eCommerce web design is also about the layout. One important aspect is where the user’s eyes look first when accessing a web page. Lots of research has been done on this topic. Most research showed that the middle left side area will attract the most attention followed by the center of the page. By using these techniques web designers try to draw the “walking path” for the visitor’s eye, much like what was done at the supermarket. An experienced eCommerce web designer will know how to create designs to meets those demands.

If you are about to open an eCommerce website or you are already own one, make sure you understand the web design principles for online selling. Consider consulting with an experienced website designer preferably someone who has experience with eCommerce websites.

Is Your Store taking Decisions For Customers?

Is Your Store taking Decisions For Customers?

Optimization of your Shopping Cart.

Tips for a perfect shopping cart experience – E commerce SEO

What makes a customer feel, in-secured while shopping from your store?

  1. No phone number for customer service
  2. No about us page
  3. Check out pages contains security warnings
  4. Links to pages that REMOVE them from the store
  5. Confusing check out processes
  6. Making people register to buy
  7. Asking for a customer’s first born
  8. So the last one is far fetched but, you get the idea.

We reviewed numerous similar websites which gave people reasons not to buy from them.

Store owners should learn that their store has to say:

  1. Buy here now
  2. Shop with self-confidence
  3. This is precisely who I am
  4. You can contact me
  5. Our site is safe
  6. We offer value and service

Take a look at your store right now, what is it saying?

Contact us for making a perfect shopping cart store experience.

Every Single Page In Your Store Is A Landing Page

Every Single Page In Your Store Is A Landing Page
What most people fall short to understand is that every single page within your store is a landing page.
The home page, each section page, and every sole item page its own landing page. You have to care for every single page as a discrete landing page.
That is what people go out of business to understand. Most people consider their home page is their lone landing page.
When people are searching for the diverse section categories you have, those sections are landing pages. When people search for your items, those items are landing pages.
We need to take them from landing on that page and converting to a sale by clicking on the add to cart button and checking out. Every single page in your store is a landing page. When you write a blog article, that is a landing page. Discover a way to send them to your shopping cart.
Keep in mind, you are optimizing a page not your website. Optimize every page inside your website.
Read more about Shopping carts

Building A Better User Experience In Your Shopping Cart

While operating on some e commerce associate sites,  I tried to locate the e commerce merchant’s shipping prices. Unluckily, it’s a extraordinary pain in the neck to find shipping info at most popular e commerce stores.

Making a perfect shopping cart
Making a perfect shopping cart

I believe it’s because they place a blind reliance in their e commerce store’s shopping cart. The difficulty is that the cart was generally created by a programmer – not a customer service rep. So the priorities in design were simple coding, not easy buying. As an effect, lots of shopping carts make happen SMBs to lose sales.

Here are some illustrations of what not to do, and why they’re bad ideas. If the e commerce cart you would like acts this way, switch!

1) Most awful idea EVER: Ask for my credit card info before telling me the shipping price.

I don’t be concerned about/believe your reassurance the card isn’t going to be charged until I click confirm.

I don’t know you. And your site looks like a 4 year old made it.

Quality graphics develop trust – this is a famous finding in survey after survey and usability test after test, as to what consumers use to estimate a site’s honesty.

Asking for card information before telling me what shipping is going to cost would by no means even take place to someone offline. Visualize you go into a used car dealership and the salesman says, “give me your credit card info, then I’ll tell you the price!” – No thanks!

2) Aggravating, close second: late presenting shipping rate information until I get to the page where I type my shipping info.

While this may be reasonable, it considers two things, wrongly:

a) First, that I’m going to add to cart and go through a step or two in the procedure without knowing the total price. That’s more or less the same as above.
b) Second, that you can’t just comprise a easy shipping calculator on product detail pages. It just wishes to ask the Zip code and return a price. Simple database job that doesn’t cost more than $100 to program.

3) Third most awful idea: Making money off shipping.

Yes, plenty of people do it online. No, most consumers won’t find out. Buuuuuuuut…

What happens when you get caught cheating customers on shipping?

I’m not the first affiliate to produce a price assessment site. Heaven knows there’s lots of them around.
It doesn’t cost much to have a practical assistant browse the web and do the legwork to find product prices and shipping rates.
And affiliates, together with myself, are more and more SEO savvy, as well as usability savvy.

What happens is that you finish up with a reputation management difficulty that costs you sales of that product. How?

People click on the price comparison outcome in Google and find you’re more costly.
Guess who gets the sale?

If it happens oftenly enough or deliberately enough, you build up a bad reputation and word gets around. Then you don’t just lose sales on that one product, but across the board. Ouch.

So imagine long term, relatively than trying to take in a few additional bucks at [what turns out to be] your own expense.

A) Outstanding approach: For low-ticket items (e.g. below ~$200), present flat rate shipping countrywide, or statewide/provincewide. Present shipping rates in a chart. If you require to adjust a few dimes/dollars upwards for states further away, you can do so.

This isn’t ‘making money on shipping’ – it’s increasing handiness to customers. You can explain it, and people will know. Consumers aren’t in opposition to profit, they’re in opposition to mistreatment.

Carry away tips on e commerce shopping carts and shipping rate information:
1) Present shipping information on the detail page.

2) If probable, provide flat-rate shipping countrywide. Or else, you can present state-by-state (or province-by-province, in Canada) shipping rates in a table. Figure out your average price to ship to that state and make use of it.

3) If the order is huge enough and you can pay for it, upgrade the shipping so it gets to customers quicker than projected. Amazon is well-known for this practice – which they preferred over TV ads – and look how well it’s helped them do.

See few of ready shopping cart solutions from here

The Pros and Cons of Merchant Accounts – Online payment gateways

Payment Gateway refers to an e-commerce service that approves payments for e-businesses & online retailers. It in a way shows a physical POS (Point-of-sale) terminal located in most retail outlets. Payment gateways encrypt sensitive information, such as credit card numbers, to make sure that information passes securely between the customer and the merchant.

Payment gateway / Merchant Accounts
Payment gateway / Merchant Accounts - Process

We are all well conscious that merchant accounts are beneficial and useful to merchants who have to deal with their business with services they give online. There are quite a lot of kinds of merchant accounts like internet merchant account, retail merchant account, and a lot more. There are both advantages and disadvantages linked with merchant accounts, but this mostly depends on the services the merchant provides. In evaluation to the advantages, it is superior to have a look at the disadvantages or the loop holes there in merchant accounts as this will give you an idea to estimate a good merchant account from a fake one, before reaching at a ultimate decision.

Disadvantages of Payment Gateway merchant accounts

The most obvious disadvantage in a merchant account is the high risk factor connected to this. The deemed high risk is for the reason that of the fact that they are vulnerable to fraud. Today, most of the business houses do their business online by using the merchant accounts.  Most frequently it is not possible to recognize whether the transaction you made is valid or not. There are numerous fraudsters and hackers waiting online for a chance to take the advantage of these deals. You can avoid this by being conscious of all the activities being routed through your merchant account found. Another main setback for those doing business online is the truth that many customers in countries like Russia, Germany and several third world countries do not use credit cards. Merchants will have to discover other modes for business transactions in these countries. You can get more access to information on the pros and cons of having a merchant account at our merchant-accounts which has been planned exclusively for you.
It takes more time to get your business to be accepted for a merchant account because of the fake activities which is now ordinary with these services. Before giving a merchant account to any company, the merchant account provider investigates in detail, the genuineness of the companies as a preventive measure in opposition to racket. Due to the prevalence of this social danger, the expense associated with a merchant account can be fairly expensive once you are accepted.

Advantages of Payment Gateway merchant accounts

Besides its downside, a merchant account has its advantages as well. Due to these pros, the use of merchant account has become the first choice as it permits clients to verify information and they are not hassled to make a purchase except they wish to do so. Ecommerce websites and adult websites use merchant accounts as this is the best way to accept credit cards online devoid of having the site descends. There is much software accessible in the markets that decrease the risk of fraud and hacking. A lot of good and bad things are to be measured before posting your business. So when it comes to the most significant part of your business that wants to be noticed, then your one stop online are merchant-accounts.