How Intranet Is Different From Extranet? Which Is More Beneficial

ProductivityWhen it comes to increasing productivity of a business, there are various kinds of network systems used by experts. Intranet and extranet are among those network resources. They are beneficial for a company and contribute in its growth. Although both the terms are related to an organization’s network system, they are different from each other and work differently.

Intranet: An intranet network system of an organization is a network that allows employees to collaborate, share ideas and information, communicate, develop new content and work on same project at a same time while being at different locations.

Extranet: Although the network system works similar to intranet, it comes with controlled access over resources. For example, the controlled access may include partners, vendors and even customers of a company.

Difference between Intranet and Extranet

The key difference between two network types is their usage and access. The extranet can be controlled and access can be given to limited people. On the other side, the use of Intranet is limited to a company and its employees. These employees can communicate and work for a common goal using web intranet, but the network doesn’t include customers or vendors.

In other words, it can be said that the Intranet of an organization is an internal network that allows only its computers to be connected with each other. But it can also be accessed through Web Intranet software by people linked to the company and present at different locations.

Which is the best: Intranet or Extranet?

Although both the network systems serve different purposes, the web intranet is more secure and flexible. It can be accessed by company employees at distant locations and allows them to share information with each other. It’s a modern way of collaborating employees and make them work for a common company goal.

Social Intranet

Why does my business needs an interactive social intranet?

Social intranet  for businesses

Since the launch of the Creative social networking intranet application, we’ve had companies from all over the India conatcting us to know what social intranet is all about. We’ve had plenty of conversations where people kept on asking questions like “Why does my business even need a social intranet, and what does it really mean anyway?”

To get the ball rolling, here are few qauestions I ask you’ll in return:

Have you ever asked why your enterprise needs an intranet anyways?
How intranet is adding to your business operations?
Is your intranet making your employees daily working core simple? If Yes, How?

The intranet pitfall

In reality your intranet is typically perceived as your company’s knowledge bank; in the worst case people see it as a black hole where information goes to die. But why? Because the content published there is generated by a single department or team, and not by your employees.

Employees will never truly adopt the intranet as their own as long as the information flow remains one way – from the top down, i.e. from the management to the employees. What’s more, this model also makes it increasingly less likely that people will regularly visit your intranet to keep up to date with the latest news.

“What if your intranet could be so much more? What if it could be the go-to place
for employees – a social portal that supports people in their daily work?”

Our new vision for internal communications

Some of the key benefits of social intranet are:

  • Stay connected with your colleagues at their ease. (with its Mobile, Laptop/Tab and desktop adaptability)
  • Increase Collaboration : Discuss ideas and issue in groups, participate in corporate social responsibility suggest colleagues and more.
  • Enhance Data Management : easy to access employee policies and other employee docs, share project reports and documents to concern person without the hassle of email.
  • Expanded Compatibility : Social intranet work adequately with servers and in Cloud framework. Also they are good with your legacy intranet systems too.

Creative Social Intranet is one such solution. Creative customized social intranet to sync its theme with your company’s dynamic culture. It rejuvenates the employees association with your organization. As it provides various engaging opportunities like Polls, Photo & videos sharing, forums and much more. A

11 ways to keep your employees engaged in Social Intranet

Organizations are changing its culture From “For whom do you work” to “With whom you work”. Companies are now putting efforts to give workforce an environment that make them feel more associated with the organization.

One of the effective measure is to impart Modern Social Intranet. Digital Workplace or Modern Intranet has completely changed the way communication use to take in the organization. Organizations are now understanding the importance of social Intranet. They believe that the tool can help them to rebuild their image among their employees. However many organizations fail to keep their employees engage with this new tool.

We have list down some of the steps organizations can adopt in order to keep their employees interested in social intranet.

 

Neat Simple Design 

 The home page of your portal is the first thing employees see every day. A cluttered homepage of social intranet forces employee to move from the portal as fast as they can. Keep your home page simple yet attractive.

 Lively theme

The golden rule of keeping people engage is to keep it interesting. Decide on a interesting theme that matches with soul of the workplace. Make your layout easy to navigate from work related doc to the page which is designed for fun.

Social Intranet- Corner

A regular corner to look forward

Social Intranet should have one corner that have a regular new post. Something which can keep an employee interest alive. It can be in the form of “Thought of The Day” or “Fact Files” or “Laughter corner”. This small section keeps the intranet portal live and dynamic.

Social Intranet- News

Keep your employees updated

Make your intranet first source of announcements & events. Share your company news and important announcement on top of the intranet. It keeps employees updated and interested in this new portal. Remember a mail intimation is good but a easy to navigate portal to get the latest information is Great!

Social Intranet- Profile

Employee profile

Encourage your employees to fill their profile completely. Option to change the profile photo or cover photo give employees a feel of using their personal Social network. It also helps them to know their colleagues better and improves collaboration.

Social Intranet- Handbook

Upload Documentation and Handbooks

It is a must feature of intranet. A place where all important doc related to company policies can easily be found. It gives the ultimate meaning to intranet. Give a user friendly portal where any employee can read all important documents as per his ease of time.

Social Intranet- Photo gallery

Add Videos and Photos

People love what their eyes and heart love. You should have a photo gallery filled with various events organized by your company. Employee loves to see themselves enjoying. You can have tutorials and skill development videos in your gallery. Uploading funny videos as stress buster is also a very effective idea.

Social Intranet - Groups

Groups and Forums

Every one is not interested in every information shared. Hence a separate space related to department or activity helps employees to escape from the unwanted informations. Also it helps to make the effective communication within the group.

Social Intranet - Poll

 Create Polls

Another simple yet smart feature is Poll. It is easy way to keep your portal interesting and help employees to initiate conversations. Poll is good for organizations too as it helps you to improve. Also when utilize properly it increases the employee stickiness.

Social Intranet - Market placeYour office is full of buyers and seller.

A good market platform provides a great ease to employees. It solves their personal purpose without taking out time from office. By adapting this feature organizations are building employee centric image and trust among their employees. This feature is getting popular as it is a win-win situation for all.

Social Intranet- Vacancies

 Post your Requirements

IInternal Job posting is the best way to fill your vacancy. It is cheaper and way more effective form of filling the requirement from a organization point of view. But, posting the latest requirements in social intranet help employees too. It is helpful for those employees who are looking for department change or are ready to enhance their skills. Also many employees love to refer their contacts for suitable profiles. Therefor posting a current vacancy can benefit organization in enhancing the social intranet usage in much effective way.

Social Intranet can prove one of most power tool to increase employee stickiness if used properly.  Organizations can see great results just by adopting above easy steps…

Free SEO vs Paid SEM

There are many ways to drive traffic to your website and essentially the two most important ways are SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Both revolves around the keywords.

SEO is the strategy used to optimize your website and getting more traffic to your site from search engines. Optimized websites helps to get higher ranking in less time.

SEM is an marketing strategy used to get more visibility in search engines by paid search advertising.

What Is Free SEO and What Is Paid SEM?
SEO includes the link building and onpage optimization accomplishments the with the  objective of achieving high rankings in search engines, while SEM is basically buying an advertising space in search engine results to appear on top of the searches like PPC (Pay Per Click).
When to Use Free SEO?
There might be situations when you need SEO. These cases involve:

Tightened budgets
You can choose SEO as a marketing strategy when you have a limited budget and the able to pay only for some cheap PPC clicks. But those few clicks will not be helping to achieve a great ranking. So its better to make use of the SEO strategies till you have a  budget for paid advertisements.

Limited competitive keywords, specially long-tail keywords.
You don’t need much time and efforts to get high rankings for the less driven words. You will get good rank with the use of long-tail keywords without any specific SEO strategy as you will barely get much clicks if you bid on them. You just have to include the long-tail keyword repeatedly.

When to Use Paid SEM ?
Most of the people turn to the paid search and PPC when free SEO fails to deliver the results  you are looking for. There might be a situation when your websites that rank well for  your keywords which are get buried down the search results as soon as a search algorithm gets updated.

When you need huge traffic in a shorter time.
As a free SEO takes too much time to deliver the results , PPC is your only choice to gain a lot of traffic in a shorter period of time. For example, if you want to sell some Diwali stuff and you are using too competitive keywords, you might get good ranking, but is useless to rank high related to Diwali in the month of January. So you might want  to navigate  massive traffic in October and November to your site, PPC is the only productive option for you.

For competitive keywords.
PPC is much cheaper than organic for competitive keywords if you already know how much time free SEO takes. If you use Adwords from google which is basically expensive will lead to high cost. Rather than you can try first competitive keywords on Adwords alternatives which will help you to get succeed in achieving better results for a small percentage of the money you would spend on Adwords.

You can start your Facebook Social Media Campaign now with Creative.