Company websites are the first touch point for prospective clients and customers. Website analysis is the practice of inspecting the whole website through use of various means to determine the performance of the website and the quality of the whole experience. The administrator or the manager of the website can do the test herself or himself. But more often than not the admin/manager will miss crucial points or want to believe that everything is fine simply because they lack requisite experience.
At Creative Web Promotion we have lots of experience of helping clients do better business by helping them build better portfolios. We have developed a list of pointers beyond the scope of this blog. We rigorously test websites to determine whether they are robust enough to function in this changing environment. Often websites are designed and developed with a certain set of audience in mind.
The websites are supposed to be good in certain scenarios only. In any other scenario it is highly likely that the websites performance will not meet subjective or even objective standards that are usually used to determine the performance/worth of the website. A website that does well in the situations that best reflect present user activity will rank better. A website will also be worth more money if performance indicators suggest it is doing well in the scenarios it absolutely needs to and also should.
The best time to get the website analysed for performance and SEO is whenever drop in activity is experienced or even felt. At the very least a website should be inspected once a year for problems with performance and SEO. The most important benefit is the knowledge of what needs to be done to further the websites cause. The worth of the website in monetary terms can be arrived at after a study of its value. The manager can then better plan changes that need to be made in order to raise the profile of the website and therefore the company.