Keyword Density in Search Engine Ranking

Keyword Density in Search Engine Ranking

Date: 27-May-2011

What is Keyword Density?

One of the easiest ways to make better your site’s position in the search engine results is to work on the keyword density on your page, which was what I did.
For my intention here, I will refer to a “keyword” as a word that the user searches for when using the search engine. Usually speaking, keyword density is the ratio of the word that is being searched for (the keyword) in opposition to the total number of words appearing on your web page. If your keyword occurs only (say) once in a page of one thousand words, it has a lower keyword density than a keyword that occurs (say) four times in a page of same length.

If a specific keyword has a higher density on your web page, then the probability of your page obtaining a better search engine ranking increases. Notice that not all search engines worry with keyword density and indeed even those that do have their own algorithm for computing the density of a keyword. Nevertheless, the principles described in this article is common enough to facilitate your page make better its ranking in the engines that take keyword density into account.

How to Improve Your Search Engine Ranking

How do you improve your keyword density?

1.    When planning a page, consider which search terms a user is expected to use when searching for the information your site provides. For example, a visitor who is looking for information on “Search Engine Ranking” may search for things like “search engine positioning”, “search engine ranking”, “search engine placement”, “keyword density”, “top ranking”, and the like.

2.    After you have collected your list of keywords, do NOT simply deposit those keywords into a senseless list on your web page. I’ve seen some websites do this in an effort to influence search engine listings. This may not work with all search engines. Some of the engines try to be smart when processing keywords and if it sees keywords occurring together in a senseless sequence, it may penalise your website.

3.    In its place, try to form sentences that use those keywords. If you are a good writer, you may have to kill some of those good habits you formerly used in writing documents: for example, many good writers have a dislike to repeating a specific word too often, choosing instead to use alternative terms that mean the same thing. This makes for a more pleasant reading, but it will not help you get your site listed with a top rank in search engine results for that specific keyword.
For example, if you want your page to have a high ranking when someone searches for the phrase “search engine ranking”, keep repeating the phrase “search engine ranking” in your document in place of substituting with pronouns like “it” and the like. Do likewise for the other keywords that you want a high density on the page. You’ll of course have to use your carefulness with this, or your page will be horrible to read.

You can see an example of how this is done by investigating this article itself, and see how often I have repeated keywords and phrases like “keyword”, “keyword density”, “search engine ranking” and “search engine positioning”.

4.    In olden days, some people tried the trick of having a very small page for a particular keyword. For example, the page may only have the following one sentence: “Keyword density is valuable in search engine ranking.” As there were so few words on the page, the page was in fact easy to draft and the keywords “keyword density” and “search engine ranking” have a very high density on that page.

This technique is not very helpful these days. For example, at the time I wrote this, it no longer appears to work with Alta Vista, which seems to rank pages that are bigger than 4K more favourably.


When I increased the keyword density of some keywords on one of my pages on the, my page ranking took a big jump upwards. Improving the density of keywords on your pages may also do the same for your site’s search engine location. Read more at Search engine optimization company Mumbai, India


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