Reasons Why Every Business Needs Custom Twitter Hashtags

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Nowadays, Hashtags are used on all social network platforms, including Facebook, Instagram, Tumblr, Twitter and other, to communicate and link information all over the place. Basically, custom hashtags are used to communicate and share. Best thing, they are distinct and completely free. These days custom hashtags are most popular on Twitter.

1) Twitter chats:

Twitter is the one of the popular platforms to connect with potential customers and clients via twitter chat. With the help of custom hashtag, chat members can follow the conversation by using  Twitter’s search box. You can select a third party Twitter chat provider and give it a more professional look to appealingly designed Twitter chat room. Most of them provide free twitter chats and register the hashtag to help you so you can easily track it.

2) Embedded timelines:

Twitter widgets with the latest tweets are general, embedded timelines with custom hashtags. You have to get ahead of competitors and enhance your branding by implementing a timeline that exclusively displays tweets with your own hashtag. Just like Twitter profile timelines, also embedded timelines allow for custom link color.

3) Track reach long-term :

Basically a custom hashtags can be used for Twitter campaigns to track results once you have done with the campaign. A startup could have an target hashtags, a pre-launch hashtag, as well as similar hashtags for specific events like webinars. For an event like webinars  is promoted on Twitter with a customized hashtag, the results of the campaign and long-term results can be measured even after the campaign is stopped since hashtags can be tracked freely and exclusively from promotions.

4) Widgets and buttons:

You can facilitates visitors  to make use of widgets to tweet a quote having your hashtag to boost your blog or website. Your twitter handle is comprised by default in the bulk of free widgets and the tweet itself can be set up manually. Moreover, Twitter also shows Tweet buttons with the automated insertion of a custom hashtag on their developer website.

5) Hashtags help SEO:

As hashtags are easily indexed by search engines, using the similar custom hashtag on the different social platforms helps to optimize organic search results for your company brand or business. Hashtags is one of the way to tell  search engine algorithms you how what accounts are linked.
Preferably, the main hasgtag should be display in the profile or page descriptions as well as in the content but descriptions seem like to have the maximum impact on search engine rankings.

6) Promotions:

You can create a custom hashtag that you can use for all promotions. Existing and  potential clients will identify the hashtag and connect it to something great coming their way. Different ideas for promotions could be contests, discount offers on orders over a specific amount, draws, free shipping, get two-for-one, and many more.
If you are running a business for Burger shop, your hashtag could be #annesburger25 for 25% off. Also, you can write as #annesburgerpromo, #annesdraws, #annesbrgrpromo, #abcontest, and so on.

7)  Event integration:

Custom hashtags are are the finest add-on used for the live events. As custom hashtags are the free way to create publicity as well as can be shown in real-time on a large screen at the time of live events only. Participants will enjoy the public display of their content and will tweet  just to check whether it is actually a live feed or not. Live hashtag feeds will help to enhance online as well as engagement since visitors will take pictures of their tweet on the screen and share it with their followers on various social networking channels. Furthermore, the pictures sharing rate normally goes high as nothing makes bigger impact than getting your picture on an large screen which seen by all the event participants.

Actionable SEO tips to increase your search engine visibility

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Search engine optimization (SEO) will be a most crucial factor in the marketing strategy as an increase in the content marketing, mobile marketing, social media marketing strategies.
If you want to build up and enhance your brand awareness, leads,revenues and website traffic, SEO is the best and effective option that should be merged in your strategy.
We are suggesting you some useful tips to strengthen your brand’s search engine visibility as follows:

Conduct an SEO audit on your site:
Identify errors with the use of  tools such as Google Webmaster and Screaming Frog that might affect your search engine rankings. Errors can be broken links, canonical errors, sitemap errors, etc. Apart from this, investigate your site to evaluate the quality of the site content and user experience manually.

Make your website or blog mobile-friendly
Develop your website fast and mobile-friendly with the help of HTML5. If your website is friendly to the various mobile devices, Google will display it as mobile-friendly whenever they search website on Google using mobile phone.

Use long keyword based on your target geographic location and period of time
You can explain titles and meta description in more detail according to your target location. For example, rather than the writing the title SEO service provider for small businesses, you can write SEO service provider for small businesses in Mumbai  This technique will help you to enhance your local search engine visibility as well as to reach your potential customers.
While publishing articles or blog post, you should be more precise with the title and descriptions regarding time. So search engine will consider your content is fresh. For example, instead of  publishing article with title online Marketing trends for small businesses you can publish it with title Online Marketing trends for small businesses in 2015

Keep up-to-date copyright notice in your website footer
You should update your website footer with an ongoing year in your copyright notice. If your copyright notice is not updated, search engines might consider your website as outdated as footers are displayed on each page of your site.

Research and analyze your competition
You can use the Google search engine to search your competitor companies and websites having search term based on your forte, products, and location. Once your done, you can understand your competitors websites strong and weak points of SEO, content quality etc.
Determine the keywords used by your competitors
You can identify your competitiors’ backlinks, domain authority, keyword and rankings with the help of tools like Ahrefs, Keywordspy, MOZ research tools and Semrush. Based on the research, you can plan SEO strategies which will help you to surpass your competitors.

salvage your previously held high rankings
Due to lack of fresh content, your website content may have already been thrown out from the first page of Google search engine.  You must identify and know the new competitors who are responsible to outrun your content.  Update your old content with fresh and better content to get back with the top ranking keywords.

Use more relevant and engaging images
Use of relevant images with correct title tags,meta description on your web pages or blogs, will help you to boost your visibility in search engine image results. Identify  existent images which are without alt-texts and descriptions as well as relevant titles and correct them with appropriate action.
Relevant and informative images are more attractive and appealing to view, read and share than content. Also, it leads to increased bounce rate and reliability.

Focus on video marketing
Make a constructive videos of your business events and upload them on YouTube. It will surely enhance your brand’s visibility on the video results page of search engine. Quick decision-maker don’t have time to read lengthy text. Video can get your point across immediately and engage potential customers.

Develop an app for your business
Most of the users prefer to use app rather than surfing on a website. You can hire an app developer to develop an app for your business. If you visible on Google’s App search results page, It will ultimately improve your visibility in search engines. You can upload your app on iTunes or Google Play  so target users can easily download it.

Improve your website’s user experience
Main fundamental behind the SEO is to boost the user experience by providing satisfactory services to them. You can remove unnecessary advertisements and repetitive banners leading to spoil the user’s experience. Improve your website’s speed as well as design effective call-to-actions which will help visitors to know what to do next.

Engage customers on social media
Encourage people to visit your website by creating social media accounts such as Facebook, Instagram ,LinkedIn,Twitter, and Pinterest etc. Provide a link to redirect visitor to your official site.

You should provide a suitable way to your visitors to share  the contents from your site across several social media channels. More the number of shares leads to the high ranking of your business on search engines.

Tips to creating engaging page posts

Tips to creating engaging page posts

social_icons_6_on_mobile_smartphoneSocial media channels are preferred by the most of the businesses to enhance website traffic. You can plan and implement social media marketing strategy to engage the visitors with various posts. It doesn’t matter you are creating a page for the blog, for Facebook or for your website.

This article make available some useful tips to create an engaging page posts.

Develop and maintain a mutual conversation

Links enables your Facebook audience to connect to your website. As it has bigger, clickable area, it easily steals users attention. Also, it makes the audience more curious about your post and drive them to your website.

In your Page’s status sharing area, enter your post URL . After that Facebook will automatically grab the title, description and image from URL.

It also gives the power to customize the text and image of the post. You should try to use clear and descriptive images and maintain best post title and description which helps to grab attention of your audience.

Offer special discounts and promotions

Rich media contents such as pictures and videos are more noticeable by the users and help your posts stand out in News Feed.

Images from Your friends on facebook are more engaging. You can share pictures of your products of your customers relishing your services. You can keep your post more clear up to 250-300 characters since shorter posts helps to keep user more engage with your post.

Drive visitors to your site using link posts

The Mutual interaction between you and customers helps you to know what they think about your product or service. You can ask customers to share their review and feedback on the service provided by you which helps you to enhance your business.

You can also ask the audience about their need and what improvement they are looking in your product or service.

Engage people using Rich media, images and videos

You can offer special deals to keep your customer involved and drive online sales. For example, you can offer your customers some 20-30% discounts or promote buy1 get1 scheme to attract them to your site.

To enhance the engagement with your offers, you can include redemption details and promo codes, as well as offer time-based sales so customers can make a purchase before the time period ends.

Organize your conversational calendar

You can reward your regular visitors with discount coupons, redeemable codes only for those customers who are connected to your page and proved loyalty towards your service. It will help to connect new users to your page. You can also offer free gifts on some special day or occasions.

Organize your posts

If you regularly post topics related to audience interest, it will lead to increase the audience engagement and keep them up-to-date.

The more quick reply you provide to customers’ queries, the more likely they will engage with your site. You can notify customers about upcoming events or megasales.

Provide access to exclusive information to your audience

Conversational calendar helps you to build two-way interaction with your customers. This is the simple way to keep in contact with regular customers with innovative ideas about conversation to be done at regular interval of time.

A content calendar will help not to miss key business events and ongoing news. It will help your content to be well planned and organized, though you are not posting regularly.

Target your posts

Scheduling your post will help you to know when to execute your upcoming events and schedule your post in advance.

You can easily find out the online time of your audience by page insights and post at that time only. Its an easy way to keep engage your audience. By simply clicking on the clock icon on the lower left-hand corner of the page’s post sharing tool, you can easily schedule your post.

Be up-to-date and well-timed

You can customize your post for the particular group of audience who are actually showing interest in your product or service. You can target your post according to interest, age, relationship status,language and more.

You can notify about your offers, discounts and promotions to your targeted audiences. Also, you can invite new audiences and convert them into the engaging audiences.

Analyse the performance

The most important point to take into the consideration is evaluating performance of your posts. You have to understand which post on your site keep audiences engage. Regular checkup of page Insights will help you to understand your customers.

How Does SEO & SMO works for your business

Do you want to increase your business!!!!!!!!!!! So here we are to help you in that.

Web promotion is the best possible way to advertise your website and being discussed about you on any social networking websites.
So We suggest you for SEO or SMO promotions.
In competitive world you need to ensure about getting the website noticeable efficiently among a crowd of millions in the search engines and grabbing the attention of the audience.

We also provide the services like SEO and SMO.

SMO (Social Media Optimization) is the bridge between the SEO and Social Media. It mainly includes social news, RSS feeds as well as social media sites and video and blogging sites.

SMO connects all of your social media accounts in organized network that points your potential audience where you want them to go. Thus, it helps to generate viral publicity using a number of social media channels and communities. It helps to ease your business into the world of Web.Seo-blocks

SEO (Search Engine Optimization) helps to drive more than 75% of traffic from search engine whether it is Google, Yahoo and so on. Optimizing a website involves editing its content, analysis of keywords, meta tagging or optimizing images and HTML & associated coding.

SEO considers what people search for, the actual search keywords typed into the search engine and mainly which search engine is preferred by their targeted audience.

We can optimize your website using best possible ways getting more number of visitors (traffic) and more interest to your website which certainly means more business.If you want to increase your business so without delaying cont us now.

Social Media Optimization -SEO India

Social media marketing SEO India

Social media optimization (SMO) is the strategy of social media activity with the intent of catching unusual visitors to website content. Social media optimization is linked to search engine marketing, but varies in many ways, basically the attention on driving traffic from sources other than search engines, yet better search ranking is also an advantage of successful SMO.

There are two categories of SMO methods:

Social media characteristics added to the content itself, consisting: RSS feeds, social news and sharing buttons, user rating and polling tools, and comprising third-party community functionalities like images and videos

Promotional activities in social media aside from the content being promoted, consisting: blogging, commenting on other blogs, taking part in discussion groups, and sending status updates on social networking profiles

SMO is one of two ways of website optimization; the other way is search engine optimization SEO. Social Media Optimization is the be-all & end-all to Word-Of-Mouth marketing. Social media optimization is in many ways linked as a method to viral marketing where word of mouth is develop not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a same way the engagement with blogs attains the same by sharing content through the use of RSS in the blogosphere and special blog search engines.

Social Media optimization is looked as an important section of an Online Reputation Management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.

Social Media Optimization (SMO), is not restricted to marketing and brand building. Increasingly good businesses are incorporating social media participation as section of their knowledge management strategy (ie. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more).

Social Media Optimization goes on to other levels such as engineering videos to rank for specific terms and driving traffic to them. Can you think of a more measurable way to deploy your latest commercial than to put in places where you can literally count who has seen it? No more “mute” button fears. Your viewers are now of the engaged type. This is crucial for marketing budgets because we can measure user engagement.

Social Media Optimization enables us to position your brand to your customers on their own terms and in their environment which results in a more authentic marketing message.

By SEO India