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SEO linked to success of online marketing campaigns

The success of online marketing campaigns could depend on the achievement of search engine optimisation (SEO) techniques. According to industry SEO experts, the search marketing domain is set to undertake a huge evolution this year with the emergence of an alliance between search engines Bing and Yahoo!. And with Google introducing new initiatives to preserve SEO linked to success of online marketing campaigns

New Year, New SEO Rules

A new year means new resolutions, and for some of us in the digital marketing arena, it signals a new way of doing business. Below are the top four digital marketing changes that both industry professionals and their clients need to know about in 2011. Google Mandates Reporting and Transparency Most of us want to New Year, New SEO Rules