SEO linked to success of online marketing campaigns

The success of online marketing campaigns could depend on the achievement of search engine optimisation (SEO) techniques.
According to industry SEO experts, the search marketing domain is set to undertake a huge evolution this year with the emergence of an alliance between search engines Bing and Yahoo!.

And with Google introducing new initiatives to preserve its dominant market position, it seems likely that SEO will come to the forefront.

In an article for Destination CRM, the experts suggested that the dominance of a handful of search engines meant SEO efforts had to be devised to capitalise on the mainly popular search sites.

And social media will carry on to demonstrate its significance to marketing campaigns, the pair added, with the ever-growing Facebook set to play a bigger role in brands’ strategies

New Year, New SEO Rules

A new year means new resolutions, and for some of us in the digital marketing arena, it signals a new way of doing business. Below are the top four digital marketing changes that both industry professionals and their clients need to know about in 2011.
Google Mandates Reporting and Transparency
Most of us want to know what our marketing dollars are accomplishing. If you spend advertising dollars online, and pay an agency or some other third-party provider to manage an AdWords marketing campaign, it is reasonable to expect a report detailing what you are receiving in return for that spend. Google agrees. Starting in February, all advertisers should be able to find out how much of their advertising budget (cost) was spent on AdWords, how many times their ads appeared (impressions), and how many times users viewed their ads (clicks).
Creative Web Promotion and other reputable digital marketing agencies already provide this level of transparency. For the agencies that do not, this is a game-changer. By forcing third parties to disclose “the exact amount charged by AdWords,” Google is forcing agencies to delineate between the money spent on the AdWords campaign and that which is earmarked for the management of the campaign. Google’s goal is to improve advertisers’ ROI and experience with AdWords. So if you are an advertiser that has engaged an agency to manage a paid search campaign, and you do not already receive—or start to receive—regular reports detailing campaign performance specifics, start asking questions.
Google Changes Certification Program
In April 2010, Google announced big changes to its certification programs. Most notably, the Google Advertising Professionals Program is now known as the Google AdWords Certification Program. That means more training materials; more challenging certification exams; and other exams that will test search, display, and reporting/analysis. Program graduates will receive a redesigned Certified Partner badge.
In addition, certified companies are entered into the Google Partner Search database, which users can search when trying to locate someone to manage their pay-per-click campaigns. What does that mean for the average Joe? Start looking—and asking—for your digital marketing agency’s new certifications. If it doesn’t have them, start looking for someone else.
Bing and Yahoo, The Happy Couple
In mid-2009, when Yahoo and Bing announced their “merger,” SEO professionals who were focused on Google search-optimized campaigns began to worry. The rest of us just had questions. In October 2010, their coupling became more defined as systems integration testing ended, and the two companies began sharing their algorithms for both organic and paid searches (local search results are not being shared). This sharing of algorithms means that now there are only two big players in the search engine world: Google (66 percent of market share) and Yahoo/Bing (33 percent of market share). Can you believe that only 10 years ago, there were eight viable search engine options? From a search marketing standpoint, the experts are divided as to whether this is good or bad for advertisers and businesses. Sure, it makes things less. While it constrains organic search optimization, it does present a significant opportunity for the paid search marketers.
The Facebook “Like” Button
In the spring of 2010, Facebook replaced its “Fan” feature with a “Like” button. It was more than just a word change; it was a direct challenge to search engines and other social networks. Here’s how it works: With just a few lines of code, an organization can add a Facebook “Like” button to its Web site. When visitors click on that button, the site content is shared with the visitor’s Facebook account.
The button creates a bridge from a Web site to a Facebook page, allowing the visitor to share the link with Facebook friends. However, instead of HTML code—the most common way to link entities—Facebook created a closed, proprietary system that only only Facebook can control. This closed system will not allow Google to index the links, information, and connections created. After just one week of operation, more than 50,000 Web sites had added the button.
More than a popularity contest, however, Facebook’s move was designed to try to block Google’s ability to track what is popular and relevant on the Web. While “Like” has not fundamentally changed the nature of paid and organic search optimization, the button has given digital marketers food for thought. If the social media space opts for proprietary code, rendering Google and other search engines unable to track relevancy of content on the Web, will social media optimization become the next digital marketing service offering?
Last Word
In an industry that is constantly evolving, it helps to take a look at the biggest changes and how they will affect SEO professionals, their clients, and the everyday online experience. As search engines and social media spaces advance, hold your digital marketing agency accountable by asking for certifications, detailed reports, and industry best practices.

More Tips on maintaining existing customers

More Tips on maintaining existing customers

Rewards Programs Foster Long Term Relationships And Repeat Sales

It is said in business that customer achievement is an investment but profitability is built on customer maintenance. In other words, it normally costs you more to sell to a new customer than it does to a existing one. As an effect, your profits are higher when you sell to those who have already purchased from you.

Customer withholding is necessary to business expansion.

So how do you develop customer loyalty and retain their business? Like any successful relationship, If you want customers to be loyal to you, you must be loyal to them. Your product must deliver on its assurance as advertised—but that is just the commencement.

Here are some tips to help you keep your present customers coming back for more:

Offer Exceptional Customer Service

A lot times, customer service can be a important differentiator for companies that sell alike products. In today’s digital age it is all excessively ordinary for companies to hide behind “digital walls”. Many times this indescribable nature can lead to lost sales not to talk about decreasing customer self-confidence. When customers have questions or problems they want them addressed—by a real human with real answers, not just a scripted list of FAQs or automated phone system. Two ways to achieve this are through posting customer service phone numbers on your site and bearing in mind Live Chat type systems.

Stay in Front of Your Customers

You can’t promote customer loyalty if your customers forget you survive. You must stay in contact with them on a recurring basis if possible with information that eventually benefits them in the end (remember it about the customer not you.) Two methods of staying in front of them are through email and RSS feeds. The solution here is to feed them information that helps them. Promotions on products, sales etc… all work and should be a division of your communication but don’t ignore the necessitate to provide them with precious content that helps enhanced their position. This could be showing them innovative ways to use your product, complimentary products that may work well with the one they already have etc…

Develop Customer Friendly Policies

If you desire to keep customers happy you must present flexible policies. Don’t make it stiff for them to return an item, get support for current, broken, or discountinued products, etc… Be flexible and kind of their needs and especially else, make it right for them. Put these policies in place and respect them. If you don’t, your customers will move to the competitors that do by no means to return again.

Think Implementing a Rewards Program

Loyalty or rewards programs are a wonderful way to promote long term relationships and replicate sales. Rewards can be managed in just about anyway you can dream up from earning discounts on future purchases to earning products at numerous levels. Just make certain your internal systems can manage the route you take on. Just about anybody can sell on the internet. Selling profitably and doing it for continued durations is what separates sincere businesses from short run fly-by-night operations. If given the opportunity, I’d to a certain extent build a continuous business that lasts many years than develop a business that is here today gone the next. Profitability is an important element in this equation.

Tips on maintaining existing customers

Providing Customers Incentives To Return

How To Maintain a Good Relationship with Your Customers!
Regular Customers Become Your Sales People

Regular customers will inform their friends and relatives about your business – and if you’ve done your job well, you will soon have lots of new customers, courtesy of your old ones. Your regular customers are actually now advertising your business – without you having to spend an extra dime on marketing.

In business, referrals are like gold. With new customers already convinced of your honesty and reasonable pricing, you will not have a difficult time convincing them to buy your products.

It costs double as much to gain a new customer as it does to grasp on to an existing one. There are six proven actions any small business can take to make sure a customer stays a customer.

1. Provide a Progress Report – Explain your customer or client the work you’ve been doing and the outcome you’ve achieved. By giving them something they can read and respond to, questions are answered and doubts are erased. What’s more, the customer may understand they require you to do additional work.

2. Meet Face-to-Face – If the majority of your dealings are done over the phone, make a point of holding face-to-face meetings occasionally. Meeting in person says you are interested in there business and it gives you a chance to accurately see things that you can help address.

3. Avoid Jargon – Every business has its own verbal shorthand. When speaking with a customer use terms they can readily recognize. They feel more relaxed and sense you’re working as a team.

4. Ask for Feedback – Never take for granted the customer is fulfilled. All through the work process, ask how your customer feels about what you’re doing and show them by remark and act the comments are taken sincerely.

5. Tune your Offering – As pleased as you may be about your product, keep in mind it’s being made for the customer. Make sure you know precisely what they wish for, when it’s needed, and more. Keep away from the kind of surprises that no one likes.

6. Be Open to Change – For numerous reasons customers change processes, be it terms and conditions, purchase orders, accounts payable or just about anything. Customers know they are respected if you show a readiness to work with them, just as much as you desire them to work with you.

How External Capital Can Help

Taking the external investment has been proved to be a superior decision, and, to be honest, even in today’s market, I’d still consider raising money. Outside c[poll id=”12″]apital makes one a better entrepreneur, makes one focus own company more seriously on the things he needs to do and make more accountable and metrics-driven. Some companies feel that pressure internally can build those cognitive process without external help. But major companies need that external pressure to show that remarkable output.

I’ll try to detail some of the big ways in which outside investment can help:

Metrics Requirements – Any external investor will command reporting of specific data points about the business from financial, HR, marketing and development perspectives. You’re probably doing this already inside your business, but experienced outside perspectives extract the list into the critical pieces, determine important missing criteria and work with you to help create the raw numbers into actionable data.

Accountability – A lot of CEOs and company leaders select that job because it means they’re in charge. And while that’s certainly an enjoyable perk, bringing in outside investors makes you accountable again – not in the same way a typical boss does, but the obligation and pressure to perform. In many small companies, very few people beyond the CEO and perhaps one or two others are fully aware of the company’s performance or lack thereof – and when things go south (or simply don’t go as well as predicted), no one’s there holding your feet to the fire. If outside pressure can help you excel, then funding renders a great benefit.

Board Meetings – Rarely in small companies does leadership take a regular hard look at their priorities, plan of action and direction. Board meetings provide that gut-level check on every aspect of the business, and let you step back to see the forest for the trees. They’re not necessarily fun, but they will make you a better entrepreneur (and if they don’t, it means you’ve likely chosen the wrong board members).

Thinking Long Term – Running a business is unbelievably hard, and startups, doubly so. With so much time and energy dedicated to turning the flywheel, it’s easy to miss a chance or ignore a fundamental problem that’s outside the scope of the day-to-day. Professional investment means you’ve got a partner watching out for just that issue.

Adding Experience to the Team – Every new person we add, that’s the biggest team I’ve ever led. Every dollar of revenue that comes in is the most money I’ve ever managed. With outside investors, they’ve seen and been through much bigger and can help guide you along the path – whether it’s filled with potholes or cluttered with opportunities that just require to be scooped up.

Networking Opportunties – VCs know a lot of very significant people. From strategic operators at big companies to C-level executives at startups to government, charity and press, you’ll rarely find a more connected group. This shouldn’t be surprising, as networking is one of the biggest value-adds VCs advertise. The problem is that for most entrepreneurs, the need for these networks is few and far between, so it seems less valued than it really is – once your company is in a status to either do big enterprise partnerships or be acquired, those connections can “make or break” the firm.

Oh Yeah, the Money – Did you know VCs also provide capital? Yep, it’s true – and having dollars to spend when you’re a creative entrepreneur with a great plan is pretty awesome.

There are probably a dozen more ways that venture capital investment can help, and I’m certain that many of them will be unmeasurable and possibly even invisible. All of this isn’t to say that VC doesn’t have it’s downsides – there are a few, and it pays to be aware of them
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