Free SEO vs Paid SEM

There are many ways to drive traffic to your website and essentially the two most important ways are SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Both revolves around the keywords.

SEO is the strategy used to optimize your website and getting more traffic to your site from search engines. Optimized websites helps to get higher ranking in less time.

SEM is an marketing strategy used to get more visibility in search engines by paid search advertising.

What Is Free SEO and What Is Paid SEM?
SEO includes the link building and onpage optimization accomplishments the with the  objective of achieving high rankings in search engines, while SEM is basically buying an advertising space in search engine results to appear on top of the searches like PPC (Pay Per Click).
When to Use Free SEO?
There might be situations when you need SEO. These cases involve:

Tightened budgets
You can choose SEO as a marketing strategy when you have a limited budget and the able to pay only for some cheap PPC clicks. But those few clicks will not be helping to achieve a great ranking. So its better to make use of the SEO strategies till you have a  budget for paid advertisements.

Limited competitive keywords, specially long-tail keywords.
You don’t need much time and efforts to get high rankings for the less driven words. You will get good rank with the use of long-tail keywords without any specific SEO strategy as you will barely get much clicks if you bid on them. You just have to include the long-tail keyword repeatedly.

When to Use Paid SEM ?
Most of the people turn to the paid search and PPC when free SEO fails to deliver the results  you are looking for. There might be a situation when your websites that rank well for  your keywords which are get buried down the search results as soon as a search algorithm gets updated.

When you need huge traffic in a shorter time.
As a free SEO takes too much time to deliver the results , PPC is your only choice to gain a lot of traffic in a shorter period of time. For example, if you want to sell some Diwali stuff and you are using too competitive keywords, you might get good ranking, but is useless to rank high related to Diwali in the month of January. So you might want  to navigate  massive traffic in October and November to your site, PPC is the only productive option for you.

For competitive keywords.
PPC is much cheaper than organic for competitive keywords if you already know how much time free SEO takes. If you use Adwords from google which is basically expensive will lead to high cost. Rather than you can try first competitive keywords on Adwords alternatives which will help you to get succeed in achieving better results for a small percentage of the money you would spend on Adwords.

You can start your Facebook Social Media Campaign now with Creative.

Actionable SEO tips to increase your search engine visibility

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Search engine optimization (SEO) will be a most crucial factor in the marketing strategy as an increase in the content marketing, mobile marketing, social media marketing strategies.
If you want to build up and enhance your brand awareness, leads,revenues and website traffic, SEO is the best and effective option that should be merged in your strategy.
We are suggesting you some useful tips to strengthen your brand’s search engine visibility as follows:

Conduct an SEO audit on your site:
Identify errors with the use of  tools such as Google Webmaster and Screaming Frog that might affect your search engine rankings. Errors can be broken links, canonical errors, sitemap errors, etc. Apart from this, investigate your site to evaluate the quality of the site content and user experience manually.

Make your website or blog mobile-friendly
Develop your website fast and mobile-friendly with the help of HTML5. If your website is friendly to the various mobile devices, Google will display it as mobile-friendly whenever they search website on Google using mobile phone.

Use long keyword based on your target geographic location and period of time
You can explain titles and meta description in more detail according to your target location. For example, rather than the writing the title SEO service provider for small businesses, you can write SEO service provider for small businesses in Mumbai  This technique will help you to enhance your local search engine visibility as well as to reach your potential customers.
While publishing articles or blog post, you should be more precise with the title and descriptions regarding time. So search engine will consider your content is fresh. For example, instead of  publishing article with title online Marketing trends for small businesses you can publish it with title Online Marketing trends for small businesses in 2015

Keep up-to-date copyright notice in your website footer
You should update your website footer with an ongoing year in your copyright notice. If your copyright notice is not updated, search engines might consider your website as outdated as footers are displayed on each page of your site.

Research and analyze your competition
You can use the Google search engine to search your competitor companies and websites having search term based on your forte, products, and location. Once your done, you can understand your competitors websites strong and weak points of SEO, content quality etc.
Determine the keywords used by your competitors
You can identify your competitiors’ backlinks, domain authority, keyword and rankings with the help of tools like Ahrefs, Keywordspy, MOZ research tools and Semrush. Based on the research, you can plan SEO strategies which will help you to surpass your competitors.

salvage your previously held high rankings
Due to lack of fresh content, your website content may have already been thrown out from the first page of Google search engine.  You must identify and know the new competitors who are responsible to outrun your content.  Update your old content with fresh and better content to get back with the top ranking keywords.

Use more relevant and engaging images
Use of relevant images with correct title tags,meta description on your web pages or blogs, will help you to boost your visibility in search engine image results. Identify  existent images which are without alt-texts and descriptions as well as relevant titles and correct them with appropriate action.
Relevant and informative images are more attractive and appealing to view, read and share than content. Also, it leads to increased bounce rate and reliability.

Focus on video marketing
Make a constructive videos of your business events and upload them on YouTube. It will surely enhance your brand’s visibility on the video results page of search engine. Quick decision-maker don’t have time to read lengthy text. Video can get your point across immediately and engage potential customers.

Develop an app for your business
Most of the users prefer to use app rather than surfing on a website. You can hire an app developer to develop an app for your business. If you visible on Google’s App search results page, It will ultimately improve your visibility in search engines. You can upload your app on iTunes or Google Play  so target users can easily download it.

Improve your website’s user experience
Main fundamental behind the SEO is to boost the user experience by providing satisfactory services to them. You can remove unnecessary advertisements and repetitive banners leading to spoil the user’s experience. Improve your website’s speed as well as design effective call-to-actions which will help visitors to know what to do next.

Engage customers on social media
Encourage people to visit your website by creating social media accounts such as Facebook, Instagram ,LinkedIn,Twitter, and Pinterest etc. Provide a link to redirect visitor to your official site.

You should provide a suitable way to your visitors to share  the contents from your site across several social media channels. More the number of shares leads to the high ranking of your business on search engines.

How to reduce website load time?

stopwatchHow to reduce website load time?

One of the important feature of web design is to decrease the web page load time as minimum as possible. Website loading time have been considered as a critical factor to give user’s better experience.

Why is it so important to minimize the website load time?

If your website taking excessively much time to load,It leads in losing its visitors and customers. It can result in lower search rankings, raised bounce rate and lost business revenue.

There are some parameters which will help you to reduce website load time:

  • Minify JavaScript ,CSS and HTML:You can compress the JavaScript ,HTML and CSS files which leads to speed up the page load time. It basically removes the white spaces ,line breaks etc.
  • combine images to CSS sprites:A web site containing multiple images on web pages, force for the multiple round-trip to the server to get all the resources and it leads to slow down your webpage load time. You can combine multiple images into one single image and make proper use of background-image and background-position properties of the CSS. It’s a fast way to speed your page load time.
  • optimize and scale images:Images with large size takes too much time to load the page . You can compress the images using compression tool . You can set the Height and width attribute for each image on the page. This will help you to boost the page speed.
  • Eliminate duplicate scripts:Duplication of JavaScript and CSS files leads to create an unnecessary HTTP request which in turn runs down the website performance. You have to check in the external files, whether it contains the replica of JavaScript file or not.
  • Check out the plug-ins:More the plug-ins in a website, more time it will take to load. obsolete plugins are responsible for the slow performance of the website. You have to evaluate current plugins and remove outdated and unused plug-ins. So that it will be helpful to speed up the page load time.
  • Remove the junk code :Always remove the empty or unused HTML tags and Use appropriate DOCTYPE. Close all HTML markup elements. Clean coding of a web page not only decrease website load time but also enhance the text-to-code search.

Browser always loads smaller size files faster. You will save a lot of time if you will optimize all the files before uploading it to the server.

The Impact of SEO Web Design on Search Engines

SEO company Mumbai
SEO company Mumbai

The Impact of SEO Web Design on Search Engines

SEO web design is a concept which focuses on great architectural design principles based on how the search engines determine relevance and site information. The design should be able to explain the information that the user is looking for.

SEO Web Design and Optimization:

Search engine optimization is much more than just a trend these days. It is used by most of the sites on the Internet that aim to grab the on-line attention and enhance the business revenue. SEO web design is one of the utmost priority among the many strategies of optimizing a web site.

Creative web design of the site on search engine robotic crawlers can help to boost the ranking of the website. This is where SEO web design steps in. There are many ways to design the website more appealing to regular visitors. Robotic crawlers only need the information it can get from the website instead of the overall artistic look of the website. The difficult part is how to set information in the website which helps the crawlers to properly index the website because of its relevance.

Companies who provide the SEO services by optimizing web sites must know how to grab the attention of the Internet users. The SEO expertise of your company must be able to know the right approaches to place the website at the forefront in its specific field through conventional methods of optimization.

SEO web design is a platform where all web designers work hard to come up with their creative ideas and designs that are visually attractive and relevant at the same time. One must take into the consideration for ease of getting around the website, being engaging to a wide range of visitors and improve the ranking of the website.

Creating a simple, visually appealing website is easy with the help of the latest technology and tools available today. Sometimes it is quite difficult to use some tools which make your website complicate to navigate. SEO web design should be easy to use and friendly to all the browsers.

Easy and quick navigational access helps website visitors to navigate from one web page to another with the help of creative buttons and labels. The perfectly sized pictures and images which can be scaled to enable users to view them quickly after clicking rather than taking a too much time to load. Taking too much time to load the page can lead the visitors to browse another website which is easy to view and more optimized. Web sites which are difficult to navigate cannot be easily recognized by the spiders and crawlers.

Customized SEO web design helps to increase your ranking if your website is providing more specific information about your business. If you are marketing a specific product or service, SEO experts can focus on this particular product or service and build the SEO web design around it.

Content is playing a vital role in enhancing the website rank during searches. Identifying the right keywords to integrate into the website can be critical while making the site with high rank among the top ranking sites. Keyword rich content and titles can help to optimize a website efficiently.

While developing SEO web design , experts should also keep in mind that not all web strategies are acceptable for search engines. Continuous use of below the belt methods causes the search engine to ban the website as well as the SEO web design company who provided the SEO service.

How to make your website FASTER :

How to make your website faster:

Having a faster website is the most crucial thing in the world of web. There is no chance for the slow websites at the present time as technology is changing very rapidly and so people. Website with high load speed leads to driving traffic to the website.

The objective of making a faster website is to make the website more efficient. There are some ways for making the website faster.

Combine CSS and Javascript files:
Customized CMS based website making use of themes and plugins have more number of CSS and Javascripts. It takes more time to load. You can combine all javascript and css files in one large single file each. So it will help to speed up the load time of the webpage.

Implement CDN :
You can load web site’s static pages on a Content Delivery Network for faster loading of the server. Static files such as javascript, css and images can store on a server which is nearer to the user’s physical location. As the server is nearby the user, it loads more quickly.

Cache:
The cache stores the temporary data for the future use to avoid delay of data travelling from the storage system to the server. It basically avoids a round trip to the server every time user sends a request for the page. Browser cache stores the cached version of the static pages. Whenever a user revisits the website, cached version of the data is served to the user. It saves the server from loads of requests and increase the page load speed.

Minify Javascript ,CSS and HTML
You can compress the javascript ,HTML and CSS files which leads to speed up the page load time. It basically removes the white spaces ,line breaks etc.

combine images to CSS sprites:
A web site containing multiple images on web pages, force for the multiple round-trip to the server to get all the resources and it leads to slow down your webpage load time. You can combine multiple images into one single image and make proper use of background-image and background-position properties of the CSS. It’s a fast way to speed your page load time.

optimize and scale images:
Images with large size takes too much time to load the page . You can compress the images using compression tool . You can set the Height and width attribute for each image on the page. This will help you to boost the page speed.
Eliminate duplicate scripts:
Duplication of Javascript and CSS files leads to create an unnecessary HTTP request which in turn runs down the website performance. You have to check in the external files, whether it contains the replica of Javascript file or not.

Check out the plugins:

timelineMore the plugins in a website, more time it will take to load. obsolete plugins are responsible for the slow performance of the website. You have to evaluate current plugins and remove outdated and unused plugins. So that it will be helpful to speed up the page load time.

As we discussed above, there are plenty of ways to improve the page load speed and hence the performance of your web pages. If your website is running slow then you are losing the potential visitors. So it’s better to make some adjustment to speed your website which leads to success of the website.