Google keyword planner and other keyword volume tools

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Keywords plays the crucial role in SEO campaign. Any keyword related mistake will be a trouble-seeker for your site. This is the primary reason behind the need for reliable and stable keyword research tool. The tool provided by Google named THE was the Free Keyword Tool which is history now. Fortunately, there are alternative tools for keyword volume research with the similar functionality. But these tools are fit only for PPC research rather than SEO research.

Following are some of the suitable keyword volume tools with advantages and disadvantages.

Google Keyword Planner
The Google Keyword Planner from Google is a better option than other tools along with paid tools and offers the similar functionality as an old Free Keyword Tool.

Merits of Google Keyword Planner
The advantages of the Google Keyword Planner can be summarized as follows:

If data comes from the source only rather than third party, it is more consistent. In this tool data directly comes from Google itself.

If you are focusing on the local SEO, you can enhance your search, for the small town viewers.  Local keywords will help you more to increase the possibilities for local search.

It looks more advantageous when you can view groups of keywords rather than single keywords only. Offered keywords are organized together in these tools.

Disadvantages of Google Keyword Planner

Google Keyword Planner doesn’t have many disadvantages:If you want to use this tool, then it is necessary for you to have an AdWords account as it is not available distinctly.

This tool search only for exact matches. It is unable to search for broad and phrase match.

You can’t target volumes on desktops and mobiles separately as both the versions are combined in one only.

The Google Keyword Planner is a still superior tool than the other competitive tools  available in the market.

Bing Keyword Tool
If are looking for an alternative to the Google Keyword Planner, you can simply check Bing Keyword Tool .

Advantages of Bing Keyword Tool
The advantages of Bing Keyword Tool are as given below:

you can search for volumes during a  particular data range, for example, holiday volumes or seasonal volumes. This is not possible with the Google Keyword Planner.

If you want to optimize for Bing, this the suitable tool to use. One just needs to concentrate on the efforts to be taken on Bing.
This tool will help you search trends, which include data over time as all the data is noticeable straightaway.

Disadvantages of Bing Keyword Tool are as summerized as follows:

Like Google Keyword Planner ,this tool is also not available separately and is not publicly accessible. You need to sign up for Bing Webmaster Tool.
Whatever data you get on optimizing for Google is not always useful. As you need more exact and accurate data to work well on Google though you
can search trends.

The tool will not work for the local data. It is working fine when you try for country level,  but if you  trying for the detailed local data, including city level and town level, it will fail to give you a proper result.

WordTracker Keyword Tool:
Though WordTracker Keyword Tool is not popular and usable nowadays, you can consider it as an alternative keyword research tool.
Advantages of WordTracker Keyword Tool are:

This tool helps you to get a better idea about the competitive keyword. It gives you the idea about the volume of competitors as well as the volume of
the searches. You can skip the keyword which is too competitive .

This tool provides the multiple search filter so you can search for exact terms, related terms or keywords in any order.

You will get data from SEMRush search tool, if you subscribe to this tool.

This tool is not completely free as it offers a free version with limited functionality. You have to pay if you want to utilize the  fullest functionality of the tool.

You need to sign up to use this tool.

Since the data doesn’t come from Google or other major search engine, its reliability is not high. Still, you can use it for direction,  but you’d better double check with other tools, if you plan to build your whole campaign on it.

There are many more keyword research tools available which are free as well paid,  but are not much reliable.

Actionable SEO tips to increase your search engine visibility

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Search engine optimization (SEO) will be a most crucial factor in the marketing strategy as an increase in the content marketing, mobile marketing, social media marketing strategies.
If you want to build up and enhance your brand awareness, leads,revenues and website traffic, SEO is the best and effective option that should be merged in your strategy.
We are suggesting you some useful tips to strengthen your brand’s search engine visibility as follows:

Conduct an SEO audit on your site:
Identify errors with the use of  tools such as Google Webmaster and Screaming Frog that might affect your search engine rankings. Errors can be broken links, canonical errors, sitemap errors, etc. Apart from this, investigate your site to evaluate the quality of the site content and user experience manually.

Make your website or blog mobile-friendly
Develop your website fast and mobile-friendly with the help of HTML5. If your website is friendly to the various mobile devices, Google will display it as mobile-friendly whenever they search website on Google using mobile phone.

Use long keyword based on your target geographic location and period of time
You can explain titles and meta description in more detail according to your target location. For example, rather than the writing the title SEO service provider for small businesses, you can write SEO service provider for small businesses in Mumbai  This technique will help you to enhance your local search engine visibility as well as to reach your potential customers.
While publishing articles or blog post, you should be more precise with the title and descriptions regarding time. So search engine will consider your content is fresh. For example, instead of  publishing article with title online Marketing trends for small businesses you can publish it with title Online Marketing trends for small businesses in 2015

Keep up-to-date copyright notice in your website footer
You should update your website footer with an ongoing year in your copyright notice. If your copyright notice is not updated, search engines might consider your website as outdated as footers are displayed on each page of your site.

Research and analyze your competition
You can use the Google search engine to search your competitor companies and websites having search term based on your forte, products, and location. Once your done, you can understand your competitors websites strong and weak points of SEO, content quality etc.
Determine the keywords used by your competitors
You can identify your competitiors’ backlinks, domain authority, keyword and rankings with the help of tools like Ahrefs, Keywordspy, MOZ research tools and Semrush. Based on the research, you can plan SEO strategies which will help you to surpass your competitors.

salvage your previously held high rankings
Due to lack of fresh content, your website content may have already been thrown out from the first page of Google search engine.  You must identify and know the new competitors who are responsible to outrun your content.  Update your old content with fresh and better content to get back with the top ranking keywords.

Use more relevant and engaging images
Use of relevant images with correct title tags,meta description on your web pages or blogs, will help you to boost your visibility in search engine image results. Identify  existent images which are without alt-texts and descriptions as well as relevant titles and correct them with appropriate action.
Relevant and informative images are more attractive and appealing to view, read and share than content. Also, it leads to increased bounce rate and reliability.

Focus on video marketing
Make a constructive videos of your business events and upload them on YouTube. It will surely enhance your brand’s visibility on the video results page of search engine. Quick decision-maker don’t have time to read lengthy text. Video can get your point across immediately and engage potential customers.

Develop an app for your business
Most of the users prefer to use app rather than surfing on a website. You can hire an app developer to develop an app for your business. If you visible on Google’s App search results page, It will ultimately improve your visibility in search engines. You can upload your app on iTunes or Google Play  so target users can easily download it.

Improve your website’s user experience
Main fundamental behind the SEO is to boost the user experience by providing satisfactory services to them. You can remove unnecessary advertisements and repetitive banners leading to spoil the user’s experience. Improve your website’s speed as well as design effective call-to-actions which will help visitors to know what to do next.

Engage customers on social media
Encourage people to visit your website by creating social media accounts such as Facebook, Instagram ,LinkedIn,Twitter, and Pinterest etc. Provide a link to redirect visitor to your official site.

You should provide a suitable way to your visitors to share  the contents from your site across several social media channels. More the number of shares leads to the high ranking of your business on search engines.

Double Your Online Business by Help of SEO

After posting your web page in the internet, within a couple of several weeks you have noticed the significance of creating exposure for your web page. Look for Creative Web Promotion use specific online marketing strategies and right Ethical and Professional SEO Services methods, which would enable your web page to accomplish top web page rank in any search engine positioning. If you are looking to hire such an organization, to increase the exposure of your web page, you need to consider a few aspects before you select your organization.

The key elements that you should consider are as follows:

Understanding your own organization’s purpose in employing the assistance of a SEO Company

Before you begin looking for a SEO services organization, you need to do a little preparation in this respect. The first step here is to comprehend the fundamentals of on the internet online marketing and map it with the company objectives that you want your organization to accomplish. Here it is essential that you set very genuine objectives for your organization.

Once you comprehend the assistance that these organizations provide, you can talk with them more with confidence about the assistance you need and settle on the rates they provide.

Estimating the different services that these organizations offer.

When looking for your SEO organization, it would be ideal to receive source quote from several organizations. Look for Creative Web Promotion includes different services, you have to talk with each of these companies’ associates and find out which specific support would work amazing things for your organization. Most organizations provide White Hat SEO methods but you can also examine out with a Look for Creative Web Promotion expert, if link-building can be used in your web page.

Checking the popularity of the company

The Look for Creative Web Promotion has become popular and it has led to the development of many such organizations taking birth and propagating to provide great services. But many of these organizations don’t succeed to give quality services and the beginner webmaster has to pay a heavy price for the wrong commitment. The best advice here would be to seek excellent referrals and examine out the popularity of the organization. If you are on a shoes sequence budget, you can originally begin with one or two services and based on your web page achievements, update to other services later.

Once you choose your SEO services organization, you would notice the changes in your web page visitors and exposure within a couple of several weeks. You can compliment yourself for the excellent choice performed and be successful for your web company in a matter of few several weeks. Creative Web Promotion is a premier SEO company in India, offering affordable and professional SEO services. Our unique methodologies have helped our clients in getting an edge over their competitors and increased ROI.

Best SEO Services India – Choose the most affordable customized SEO plan for your website. Creative Web Promotion offers guaranteed search engine ranking with best SEO services and deliverables which are designed to meet your budget.

Affordable SEO Services Company India

As many web sites are coming up everyday, the internet has made it easier for companies to do business worldwide. Internet is the one such modern technology, which brings everything around the world to the comfort of the drawing room. It is quite understandable that consumer searches for information in the internet before they get in touch with a sales representative. Our company can help improve your web presence in a way that you get more and more potential traffic visiting your site on regular basis.

SEO India is a one of a kind SEO company in India with experts who can best understand the basic technologies of search engines and how they work. We are an SEO Company in India with high level of expertise in all kinds of Internet Marketing strategies. Whether you use your website to directly market the products (B2C) or to promote your business/services (B2B), if your website does not have top rankings on search engines like Google, Yahoo and MSN, you may lose significant number of sales / business opportunities and potential customers.

SEO India is here to serve you. SEO is a leading result driven, professional Search Engine and Internet Marketing Company for the E-Commerce Industry. SEO India has a devoted team of experienced SEO Specialists, Online Advertisement & Internet Marketing Specialists and Link Building Experts. Be it SEO marketing, Internet marketing, Link Building or Pay per Click services, SEO India is the right choice for you. Search Engine Optimization (SEO) is an art of making your website appear in the first few pages of the search results of search engines for a select set of keywords. In other words SEO creates your website appears on the first page of a search engine like Google, Yahoo and MSN, when someone searches for your product or services. It is worthwhile to note that 80% of website traffic happens only through search engines. This speaks volumes about importance of getting the Search engine rankings for your web site. SEO Company India is professional Search Engine Optimizers and SEO friendly Web Designers in India.

Our Company provides monthly reports where you can catch the results of your website and se how your keywords are performing. These keywords can get better the visibility of your website and hence have traffic. With our SEO consulting and Team of expertise you can feel free and concentrate on other aspects of your business.

10 Ways to Get Traffic for Free

Getting traffic is one of the most important tasks for any web master. What is more, you can’t get traffic once and then just reap the benefits. Getting traffic is an ongoing task and you must be constantly doing it, if you want to get traffic and keep it. Here are some of the ways to get traffic for free:

1 Optimize your site for search engines.
Search engines have always been a major way to get traffic for free. That is why you need to do your homework and optimize your site so that it ranks well for the keywords you target. SEO is still the most powerful way to get traffic for free and you really need to invest some time and efforts in the optimization of your site. SEO is not that difficult and if you want to get familiar with it in a nutshell, check ourSEO Tutorial. If you are too busy for that, you can start with the 15 Minute SEO article.

2 Frequently update the contents of your site.
If you expected some shocking secrets revealed, you might be a bit disappointed. One of the first steps in getting traffic for free is trivial but vital – get great content and frequently update it. In terms of SEO, content is king. If your content is good and frequently updated you will not only build a loyal audience of recurring visitors, who will often come to see what is new, but search engines will also love your site.

3 Take advantage of social bookmarking sites.
Social bookmarking sites (especially the most popular among them) are another powerful way to get traffic for free. If you want to learn how to do it, check the How to get Traffic from Social Bookmarking sites article, where we have explained what to do if you want to get free traffic from sites such as Digg, Delicious, etc.

4 Use your Twitter and Facebook accounts.
Social networks are also a way to get traffic for free. If you are popular on networks, such as Twitter or Facebook , the traffic you get from there can easily surpass the traffic from Google and the other search engines. It is true that building a large network of targeted followers on Twitter and supporters on Facebook takes a lot of time and effort but generally the result is worth.

5 Get links with other sites in your niche.
Another way to get traffic for free is from other sites in your niche. Getting links with other sites in your niche is also good for SEO, especially if you manage to get links without the famous nofollow attribute. But even if the links are nofollow (i.e. they are useless for SEO), they still help to get traffic to your site. If you manage to put your link in a visible place on a site with high volumes of traffic, you can get thousands of hits from this link alone. If you need list of sites within your niche where you could get backlinks from, check the Back link Buildertool. However, be careful if you exchange links because linking to bad neighbors can do you a lot of harm.

6 Use any chance to promote your site for free.
Free promotion is always welcome, so don’t neglect it. There are many ways to promote your site for free and some of the most popular ones include free classified ads, submissions to directories, inclusion in various listings, etc. It is true that not all free ways to promote your site work well but if you select the right places to promote your site for free, this can also result in tons of traffic.

7 Create a free product or service.
Content drives most traffic when you offer something useful. There are many types of useful content you can create and they largely depend on the niche of your site. You can have articles with tons of advice, or short tips but one of the most powerful ways to get traffic is to create a free product or service. When this product or service gets popular and people start visiting your site, chances are that they will visit the other sections of the site as well.

8 Use viral content.
Free products and services are great for getting free traffic to your site and one of the best varieties in this aspect is viral content. Viral content is called so because it distributes like a virus – i.e. when users like your content, they send it to their friends, post it on various sites, and promote it for free in many different ways. Viral content distributes on its own and your only task is to create it and submit it to a couple of popular sites. After that users pick it and distribute it for you. Viral content can be a hot video or a presentation but it can also be a good old article or an image.

9 Use offline promotion.
Offline promotion is frequently forgotten but it is also a way to get traffic for free. Yes, computers are everywhere and many people spend more time online than offline but still life hasn’t moved completely on the Web. Offline promotion is also very powerful and if you know how to use it, this can also bring you many visitors. Some of the traditional offline ways to promote your site include printing its URL on your company’s business cards and souvenirs or sticking it on your company vehicles. You can also start selling T-shirts and other merchandise with your logo and this way make your brand more popular.

10 nclude your URL in your signature.
URLs in forum signatures are also a way to get traffic for free. There are forums, which get millions of visitors a day and if you are a popular user on such a forum, you can use this to get traffic to your site. When you post on forums and people like your posts, they tend to click the link to your site on your signature to learn more about you. In rare cases you might be able to post a deep link (i.e. a link to an internal page of the site) rather than a link to your homepage and this is also a way to focus attention to a particular page. Unfortunately, deep links are rarely allowed.

Getting traffic for free is a vast topic and it is not possible to list all the ways to do it. However, if you know the most important ways – i.e. the ways we discussed in this article and you apply them properly, it is guaranteed that you will be able to get lots of traffic for free.

SEO India