Link Exchange is the process of exchanging link between two website. Link Exchange can help you to achieve higher keyword ranking in search engine and also help in increasing PR.Link Exchange is one of the important part of SEO Services. We can increase good traffic through making link partners for our website that help to put a website on the top ranking of website. Simply applying the link exchange technique will not help to get traffic rather analyzing a particular site then organizing a link building is certainly better option. Before exchanging the link, analysis of website could make better help Seo to understand the optimization in better way. If your competitor is giving link back to your website, search engine considered it’s a vote because competitor is also respecting your website.
One has to keep in mind while doing link building for better ranking in search engines.
1.Partner website should be of same category .
2.Page rank shoul be equal and higher.
Top 3 tips that will help in link building are:
1) Look for the targeted keyword on Google and then find the top sites with that keyword. Try getting maximum links from these sites.
2) Analysis of top sites will help you to determine the other links that are linked to these sites, try getting them as well.
3) If getting links from top sites is not possible then try to trace their back links.