Keyword Density in Search Engine Ranking

What is Keyword Density?

One of the easiest ways to make better your site’s position in the search engine results is to work on the keyword density on your page, which was what I did.
For my intention here, I will refer to a “keyword” as a word that the user searches for when using the search engine. Usually speaking, keyword density is the ratio of the word that is being searched for (the keyword) in opposition to the total number of words appearing on your web page. If your keyword occurs only (say) once in a page of one thousand words, it has a lower keyword density than a keyword that occurs (say) four times in a page of same length.

If a specific keyword has a higher density on your web page, then the probability of your page obtaining a better search engine ranking increases. Notice that not all search engines worry with keyword density and indeed even those that do have their own algorithm for computing the density of a keyword. Nevertheless, the principles described in this article is common enough to facilitate your page make better its ranking in the engines that take keyword density into account.

How to Improve Your Search Engine Ranking

How do you improve your keyword density?

1.    When planning a page, consider which search terms a user is expected to use when searching for the information your site provides. For example, a visitor who is looking for information on “Search Engine Ranking” may search for things like “search engine positioning”, “search engine ranking”, “search engine placement”, “keyword density”, “top ranking”, and the like.

2.    After you have collected your list of keywords, do NOT simply deposit those keywords into a senseless list on your web page. I’ve seen some websites do this in an effort to influence search engine listings. This may not work with all search engines. Some of the engines try to be smart when processing keywords and if it sees keywords occurring together in a senseless sequence, it may penalise your website.

3.    In its place, try to form sentences that use those keywords. If you are a good writer, you may have to kill some of those good habits you formerly used in writing documents: for example, many good writers have a dislike to repeating a specific word too often, choosing instead to use alternative terms that mean the same thing. This makes for a more pleasant reading, but it will not help you get your site listed with a top rank in search engine results for that specific keyword.
For example, if you want your page to have a high ranking when someone searches for the phrase “search engine ranking”, keep repeating the phrase “search engine ranking” in your document in place of substituting with pronouns like “it” and the like. Do likewise for the other keywords that you want a high density on the page. You’ll of course have to use your carefulness with this, or your page will be horrible to read.

You can see an example of how this is done by investigating this article itself, and see how often I have repeated keywords and phrases like “keyword”, “keyword density”, “search engine ranking” and “search engine positioning”.

4.    In olden days, some people tried the trick of having a very small page for a particular keyword. For example, the page may only have the following one sentence: “Keyword density is valuable in search engine ranking.” As there were so few words on the page, the page was in fact easy to draft and the keywords “keyword density” and “search engine ranking” have a very high density on that page.

This technique is not very helpful these days. For example, at the time I wrote this, it no longer appears to work with Alta Vista, which seems to rank pages that are bigger than 4K more favourably.

Conclusion

When I increased the keyword density of some keywords on one of my pages on the freecountry.com, my page ranking took a big jump upwards. Improving the density of keywords on your pages may also do the same for your site’s search engine location. Read more at Search engine optimization company Mumbai, India
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Use google tools for SEO keyword research

Did you know that when it comes to keyword research the most excellent tool to use, is the tool created by the google itself, this tool is called Google ad words external tool and I will show you how to do suitable keyword research like a PRO!
To begin all you require is a basic ideas of the keywords you desire to research or target, an excel sheet and the google adwords external website open and ready to run!
So lets run this theory with an example keyword, lets say we have a website which is selling products based on juicers. You know that “juicers” is your most important themed keyword, but you want to  build alike highly target and profitable keywords to enhance your website.
First off go to https://adwords.google.com/select/KeywordToolExternal
Before you start the research confirm you select the right country search engine.

I have selected India and English as the default, as this is the market i will be at present targeting.
Enter in your keywords, this time it is juicers (or use your own keyword)
The google adwords tool will now produce a large list of related keywords.
In the top left hand drop down select “download as CSV”
Now you require to get your excel skill ready!
1.    Import the CSV list into your excel sheet
2.    Delete all columns except, local search, global search and CPC.
3.    You now have to use the excel “sort” function in descending order to order the keywords in terms of highest search from highest to lowest
4.    Thats it!

You now has a defined list of the highest searched keywords in the eyes of google search engine which you can target for GAURENTEED high traffic search returns if you develop SEO on those keywords.
You can do this repeatedly again and define your list until you have the exact keywords you would like to target.
After you have done this it is also desirable to take a quick glimpse at Google Insights to get a view on keywords which are getting more accepted.
Why not use the information that google provides from its search engines to actually rank on google!

Optimizing Your Ecommerce Site For Google’s Shopping Feed

Optimizing Your Ecommerce Site For Google’s Shopping Feed

A correctly optimized Google Shopping Feed can be the dissimilarity between success and failure in the online world. In addition, the lessons well-read in feed optimization can be approved over to paid comparison engines like Shopzilla and Shopping.com.

Also identify as a “Google Base Feed” or a “Froogle Feed,” the Google Shopping feed is fundamentally a file containing a list of all your products along with appropriate information like pricing, image locations, and so on. Google has a list of minimum necessities for a shopping feed, but it pays to supply as much information as possible.

google-shopping-search
google-shopping-search

How do you identify if you require to optimize your feed? If you have an vigorous feed which gets plenty of impressions (views), but very little clicks, then you may need to make some adjustments. Similarly, if you have a lot of products listed, but aren’t getting many impressions, then you have a still larger need to attach the information in your feed.

Here are some tips for feed optimization:

Do a slight keyword research – By using the Google Keyword Tool, you can discover which keywords connected to your product get the maximum search demand.

Be Original – Lots of people may be selling the similar product using the manufacturer’s title and description. Originality can set you separately, and get more concentration.

Put Relevant Information First – Away from appearing in the Google Shopping Results, a shortened title for your product may emerge among general searches, so take care that the first part of the title (product name) describes the product concisely.

Comprise Part Numbers – Many people know precisely what they’re looking for. This is particularly true for people buying ink cartridges, batteries, and memory cards.

Include Brands – This is very essential in shopping. Brand searches have a very high conversion rate, and you can list items in shopping feeds that have trademark filtering in PPC engines. An item like the “HP 60 Combo Pack Ink Cartridge” illustrates significance, part number, and branding, plus it ties in with the standard that someone looking for this item is a provoked buyer.

Write Good Descriptions – Produce a compelling, keyword-rich snatch encouraging the reader to buy the product. Notice that descriptions in shopping feeds are also used to help the engine deliver appropriate outcome. Again, the best information should be at the commencement of the description.

Check Images – Keep in mind that people are doing their shopping from the pages of Google, so confirm that the image existing portrays the product as clearly as possible. Listings that show good images are much more probable to get clicked.

Check Pricing – This can be the largest reason you’re not getting clicks. If someone else sells the exact similar product for a dollar less, the consumer will think about the other site first!

Add Attributes – More detail helps the search engine show more appropriate products. You can add product attributes like color, compatibility, height, length, weight, year (useful for automotive accessories, collectibles), and custom attributes. If you sell products that are based around a multiplicity of factors, you can get a competitive benefit by being the most significant

Disclose Shipping – For competitive items in Google Shopping, Google will show a list of base prices, a list of shipping costs, and then the complete cost. If you have free shipping, you can float to the top of a vendor list when people are searching for the lowest total price. (For an illustration, type in “ipod touch 32gb” into Google Shopping and then hit the “compare prices” button.)

Optimizing a Google Shopping feed is not a one-time process, but needs a little tinkering. Mainly, what you need to do is make a little alterations, see how consumers respond over the space of a week or two, and then make adjustments to products that aren’t showing outcome. Section of the process also involves searching for particular items and seeing how your competitors are describing the same item. Put yourselves in the shoes of a consumer, and ask yourself if the competing product listing has any features that should be part of your offering. Bearing in mind the high relative value of a click from Google shopping, a well optimized feed can make better your bottom line with very small additional cost on your end. If you’ve been running the same feed for a long time, and haven’t been getting the outcome you desire, then a slight feed optimization can go a long way.

Virtual Pageviews — Ways to Measure so Much More With Analytics

Using virtual page views inside Google Analytics can give you the deepest information about Web site activity that you’ve received since analytics began. Obviously, we get more improved results and ways of tracking with each passing year, but virtual page views was a change that has had as much impact as the start of analytics itself.

For some time, analytics have allowed you to create event tracking — actions within your pages that you want specific data for — but the addition of virtual pageviews and even more detailed event tracking now allows Web site owners to get granular and create data about certain actions that can be used to make design, marketing, and site architectural decisions.

Google has a great video about the difference in their newly launched Conversion University. Basically, to create a virtual pageview you have to call the following JavaScript method:

pageTracker._trackPageview(‘/The-Name-Of-Your-VIRTUAL-Page’);

Now we can track the viewing of a Flash video inside a page, an abandonment of a form and what field caused it, and a click off a link on a page (this is better than just seeing it in the exit data). You can create a virtual pageview anywhere that you can call a JavaScript method. This virtual pageview will show up everywhere in the Content reports section that a “real” pageview will.

Wherever you use CSS to create changes to a page, you can track its usage.

If you want to know if a certain action (e.g., viewing a movie on your site) leads to conversion, then you can employ virtual pageviews and funnels. Set a virtual pageview for the click to play the video, create a goal — say a sign up or any other action that calls a particular page which becomes your goal page — then simply create a funnel where the virtual pageview is the first step and is a required step, and step two is getting to the goal page. This can have all sorts of applications.

If you’re going to stay in front of the constantly changing space that is our industry, take some time and explore what Google’s Conversion University has to offer. From advanced segmentation to high-end filters, there’s a wealth of knowledge to be gained.

Could Social Media Be the Google Killer?

The ongoing growth of social media may indicate that we should look beyond a Yahoo-Microsoft merger and other algorithmic-based search engines and explore the possibility of search becoming less important.

If people started using social media more, and advertisers thought they could get better results for their money in that arena, search engines would be impacted by the loss of income. Even if they just moved away from content search advertising, the loss of income for the big three would have a major effect.

Social media is becoming more popular.
The millions of people who have signed up for various social media applications, such as Facebook apps, the millions who are using mobile connections to Twitter all reflect a shift in how people interact with the Web these days.

People are starting to move away from being satisfied with search results. They’re starting to develop trust groups with social bookmarking tools and other community or social networks. If this behavior continues, we may see a change in the way the majority of people use the Web.

Twitter has yet to monetize its popularity, and Facebook is just starting to play in the advertising space. YouTube and MySpace have gained traction and other social networks will follow in their footsteps.

There may not be a need for a new search engine to topple Google from the mountain top. The advertisers may just choose not to continue making the climb.

I make sure all my clients get involved with social media. It’s hard to pass up the traffic, especially in an area that is growing so rapidly. And, if used properly, it can also improve your search positioning. Nothing like a double-edged sword!

Frank, I don’t think social media as an aggregate entity can ever be a Google killer, even from an advertising perspective, let alone from a traffic perspective. Don’t get me wrong, I certainly look forward to the first time a client that we’ve worked with on the social media front can claim even a small percentage of the traffic that search delivers on a consistent basis. The question really comes down to how sustainable the traffic is, and how much true value it delivers.

As an advertising medium, there’s much more opportunity for some verticals to benefit from social media than others. This footprint of beneficiaries from the medium will probably further diversify as adoption rates increase.

But as many social media communities have found out, there’s a high likelihood for abandonment of testing in this arena by a number of top brands.