Social Media Optimization -SEO India

Social media marketing SEO India

Social media optimization (SMO) is the strategy of social media activity with the intent of catching unusual visitors to website content. Social media optimization is linked to search engine marketing, but varies in many ways, basically the attention on driving traffic from sources other than search engines, yet better search ranking is also an advantage of successful SMO.

There are two categories of SMO methods:

Social media characteristics added to the content itself, consisting: RSS feeds, social news and sharing buttons, user rating and polling tools, and comprising third-party community functionalities like images and videos

Promotional activities in social media aside from the content being promoted, consisting: blogging, commenting on other blogs, taking part in discussion groups, and sending status updates on social networking profiles

SMO is one of two ways of website optimization; the other way is search engine optimization SEO. Social Media Optimization is the be-all & end-all to Word-Of-Mouth marketing. Social media optimization is in many ways linked as a method to viral marketing where word of mouth is develop not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a same way the engagement with blogs attains the same by sharing content through the use of RSS in the blogosphere and special blog search engines.

Social Media optimization is looked as an important section of an Online Reputation Management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.

Social Media Optimization (SMO), is not restricted to marketing and brand building. Increasingly good businesses are incorporating social media participation as section of their knowledge management strategy (ie. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more).

Social Media Optimization goes on to other levels such as engineering videos to rank for specific terms and driving traffic to them. Can you think of a more measurable way to deploy your latest commercial than to put in places where you can literally count who has seen it? No more “mute” button fears. Your viewers are now of the engaged type. This is crucial for marketing budgets because we can measure user engagement.

Social Media Optimization enables us to position your brand to your customers on their own terms and in their environment which results in a more authentic marketing message.

By SEO India

Keyword Density in Search Engine Ranking

What is Keyword Density?

One of the easiest ways to make better your site’s position in the search engine results is to work on the keyword density on your page, which was what I did.
For my intention here, I will refer to a “keyword” as a word that the user searches for when using the search engine. Usually speaking, keyword density is the ratio of the word that is being searched for (the keyword) in opposition to the total number of words appearing on your web page. If your keyword occurs only (say) once in a page of one thousand words, it has a lower keyword density than a keyword that occurs (say) four times in a page of same length.

If a specific keyword has a higher density on your web page, then the probability of your page obtaining a better search engine ranking increases. Notice that not all search engines worry with keyword density and indeed even those that do have their own algorithm for computing the density of a keyword. Nevertheless, the principles described in this article is common enough to facilitate your page make better its ranking in the engines that take keyword density into account.

How to Improve Your Search Engine Ranking

How do you improve your keyword density?

1.    When planning a page, consider which search terms a user is expected to use when searching for the information your site provides. For example, a visitor who is looking for information on “Search Engine Ranking” may search for things like “search engine positioning”, “search engine ranking”, “search engine placement”, “keyword density”, “top ranking”, and the like.

2.    After you have collected your list of keywords, do NOT simply deposit those keywords into a senseless list on your web page. I’ve seen some websites do this in an effort to influence search engine listings. This may not work with all search engines. Some of the engines try to be smart when processing keywords and if it sees keywords occurring together in a senseless sequence, it may penalise your website.

3.    In its place, try to form sentences that use those keywords. If you are a good writer, you may have to kill some of those good habits you formerly used in writing documents: for example, many good writers have a dislike to repeating a specific word too often, choosing instead to use alternative terms that mean the same thing. This makes for a more pleasant reading, but it will not help you get your site listed with a top rank in search engine results for that specific keyword.
For example, if you want your page to have a high ranking when someone searches for the phrase “search engine ranking”, keep repeating the phrase “search engine ranking” in your document in place of substituting with pronouns like “it” and the like. Do likewise for the other keywords that you want a high density on the page. You’ll of course have to use your carefulness with this, or your page will be horrible to read.

You can see an example of how this is done by investigating this article itself, and see how often I have repeated keywords and phrases like “keyword”, “keyword density”, “search engine ranking” and “search engine positioning”.

4.    In olden days, some people tried the trick of having a very small page for a particular keyword. For example, the page may only have the following one sentence: “Keyword density is valuable in search engine ranking.” As there were so few words on the page, the page was in fact easy to draft and the keywords “keyword density” and “search engine ranking” have a very high density on that page.

This technique is not very helpful these days. For example, at the time I wrote this, it no longer appears to work with Alta Vista, which seems to rank pages that are bigger than 4K more favourably.


When I increased the keyword density of some keywords on one of my pages on the, my page ranking took a big jump upwards. Improving the density of keywords on your pages may also do the same for your site’s search engine location. Read more at Search engine optimization company Mumbai, India

SEO India – Advantages of Outsourcing SEO to India

Creative Web Promotion – SEO company Mumbai, India provide offshore SEO Services to clients globally. In case you are searching for website marketing, internet marketing, search engine optimization or marketing services then do contact us for a free website review.
SEO India, Creative Web Promotion, provides offshore SEO Services to clients worldwide. If you are searching for website marketing, internet marketing, search engine optimization or marketing services then do contact us for a free website review.

Search Engine Optimization (SEO) is the most sensible way to produce online traffic and therefore their success rate is higher than other online marketing

Mediums. Approximately 85 % of the online customers look for services/products through different search engines like Google, Yahoo, Bing, AOL, etc. Natural and organic SEO rankings make better the overall Return on Investment (ROI) of a website.

An offshore SEO company based in India can assist your website to create more clicks and traffic and most of the companies at some point of time feel the necessity to share its work with an outsourcing company specializing in search engine optimization and marketing.

Some advantages of outsourcing SEO to Indian SEO companies:
1. SEO outsourcing services offered by India are reasonably priced and Indian IT professionals have expertise in both Website Promotion plus Website Development/Software Development. There are different situations where SEO has to work in tandem with the development team to guide most excellent ways to optimize a specific website.
2. India is going to be next hub for extremely skilled English speaking professionals.

3. Employing in-house SEO staff is expensive as contract based or temporary employees do not live up to expectations. Outsourcing SEO companies are reasonable as recruiting an SEO professional can cost anywhere between $45,000 and $75,000/Year.
4. Outsourcing SEO Firm takes care of the company’s everyday SEO marketing activities.

5. Outsourcing SEO to India improve the efficiency and productivity of the business, you can discuss your necessities, and get most excellent SEO solutions.

SEO linked to success of online marketing campaigns

The success of online marketing campaigns could depend on the achievement of search engine optimisation (SEO) techniques.
According to industry SEO experts, the search marketing domain is set to undertake a huge evolution this year with the emergence of an alliance between search engines Bing and Yahoo!.

And with Google introducing new initiatives to preserve its dominant market position, it seems likely that SEO will come to the forefront.

In an article for Destination CRM, the experts suggested that the dominance of a handful of search engines meant SEO efforts had to be devised to capitalise on the mainly popular search sites.

And social media will carry on to demonstrate its significance to marketing campaigns, the pair added, with the ever-growing Facebook set to play a bigger role in brands’ strategies

New Year, New SEO Rules

A new year means new resolutions, and for some of us in the digital marketing arena, it signals a new way of doing business. Below are the top four digital marketing changes that both industry professionals and their clients need to know about in 2011.
Google Mandates Reporting and Transparency
Most of us want to know what our marketing dollars are accomplishing. If you spend advertising dollars online, and pay an agency or some other third-party provider to manage an AdWords marketing campaign, it is reasonable to expect a report detailing what you are receiving in return for that spend. Google agrees. Starting in February, all advertisers should be able to find out how much of their advertising budget (cost) was spent on AdWords, how many times their ads appeared (impressions), and how many times users viewed their ads (clicks).
Creative Web Promotion and other reputable digital marketing agencies already provide this level of transparency. For the agencies that do not, this is a game-changer. By forcing third parties to disclose “the exact amount charged by AdWords,” Google is forcing agencies to delineate between the money spent on the AdWords campaign and that which is earmarked for the management of the campaign. Google’s goal is to improve advertisers’ ROI and experience with AdWords. So if you are an advertiser that has engaged an agency to manage a paid search campaign, and you do not already receive—or start to receive—regular reports detailing campaign performance specifics, start asking questions.
Google Changes Certification Program
In April 2010, Google announced big changes to its certification programs. Most notably, the Google Advertising Professionals Program is now known as the Google AdWords Certification Program. That means more training materials; more challenging certification exams; and other exams that will test search, display, and reporting/analysis. Program graduates will receive a redesigned Certified Partner badge.
In addition, certified companies are entered into the Google Partner Search database, which users can search when trying to locate someone to manage their pay-per-click campaigns. What does that mean for the average Joe? Start looking—and asking—for your digital marketing agency’s new certifications. If it doesn’t have them, start looking for someone else.
Bing and Yahoo, The Happy Couple
In mid-2009, when Yahoo and Bing announced their “merger,” SEO professionals who were focused on Google search-optimized campaigns began to worry. The rest of us just had questions. In October 2010, their coupling became more defined as systems integration testing ended, and the two companies began sharing their algorithms for both organic and paid searches (local search results are not being shared). This sharing of algorithms means that now there are only two big players in the search engine world: Google (66 percent of market share) and Yahoo/Bing (33 percent of market share). Can you believe that only 10 years ago, there were eight viable search engine options? From a search marketing standpoint, the experts are divided as to whether this is good or bad for advertisers and businesses. Sure, it makes things less. While it constrains organic search optimization, it does present a significant opportunity for the paid search marketers.
The Facebook “Like” Button
In the spring of 2010, Facebook replaced its “Fan” feature with a “Like” button. It was more than just a word change; it was a direct challenge to search engines and other social networks. Here’s how it works: With just a few lines of code, an organization can add a Facebook “Like” button to its Web site. When visitors click on that button, the site content is shared with the visitor’s Facebook account.
The button creates a bridge from a Web site to a Facebook page, allowing the visitor to share the link with Facebook friends. However, instead of HTML code—the most common way to link entities—Facebook created a closed, proprietary system that only only Facebook can control. This closed system will not allow Google to index the links, information, and connections created. After just one week of operation, more than 50,000 Web sites had added the button.
More than a popularity contest, however, Facebook’s move was designed to try to block Google’s ability to track what is popular and relevant on the Web. While “Like” has not fundamentally changed the nature of paid and organic search optimization, the button has given digital marketers food for thought. If the social media space opts for proprietary code, rendering Google and other search engines unable to track relevancy of content on the Web, will social media optimization become the next digital marketing service offering?
Last Word
In an industry that is constantly evolving, it helps to take a look at the biggest changes and how they will affect SEO professionals, their clients, and the everyday online experience. As search engines and social media spaces advance, hold your digital marketing agency accountable by asking for certifications, detailed reports, and industry best practices.