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How Do I Talk to my Executives and Customers about Social Media?

SMO Planning

Firstly explain your Executives / Colleagues / Customers, What exactly Social Media Marketing is?

What is Social Media?

Simply put social media presents an extraordinary opportunity for you to find, engage and convert prospects to customers using the internet. The internet got its start as a more or less traditional ‘broadcast’ medium where a website, like radio, TV and other advertising channels, sent its message in only one direction. Social media, enabled by the breakthroughs in what are known as Web 2.0 technology, allows web users to talk back; to voice their opinions; to participate in the conversation. It’s not the play presented at your local theater; it’s the reception held afterward fore cast, crew and audience members.

Some of the additional successful tactics that  succeed on Facebook.

One thing is rather clear is that tactics that work for the B2B market will not essentially work for those marketers who are targeting the B2C market.
For individuals in the B2B space, the most successful marketing tactics used on Facebook are creating a survey of “fans” and friending customers.
Performing a survey of “fans” was the one marketing tactic that seems to work in both the B2B and B2C markets.

On the consumer side the most successful tactic that marketers are seeing is creating a Facebook application all over a brand.

The idea behind SMO – Social media Optimization is straightforward: put into practice changes to optimize a site so that it is more effortlessly linked to, more favorably visible in social media searches on custom search engines (such as Technorati), and more often integrated in related posts on blogs, podcasts and vlogs.

16 rules/guidelines for SMO

1. Increase your linkability

2. Make tagging and bookmarking trouble-free

3. Reward inbound links

4. Assist your content travel

5. Give confidence the mashup

6. Be a User Resource, even if it doesn’t facilitate you

One of the frequent asked questions I get about social media, is how do I get commenced? Most people are thinking that my answer would be to produce an account on Twitter or Facebook, so they get this look of shock when I tell them to begin a blog.

Yes I know that a blog isn’t as effective these days as saying you are on Facebook or Twitter, but it will create more sales for your business, then moreover of those two channels.

Privacy inside social media networks is a hot topic at the moment with people like Jason Calacanis, Matt Cutts cancelling their Facebook accounts in current weeks.

Mark Zuckerberg and the remainder of his Facebook staff should not be astonished to Facebook users anger at the news that Facebook was sharing their information with advertisers. According to a latest study the huge majority of Internet users were not ready to stretch on quality or give right to use to their private data in return for free content.

Social Media Optimization India

One matter that come out in discussion a lot is how to compute the efficiency of a social media marketing campaign.

The small answer to that title is yes it is, and this is how we measurement within the ROI of the social media campaigns we operate.

Set Campaign Goals

Prior to you start on any campaign the first move is to always set up the goal(s) for the campaign. Is it to rise sales, visitors to a website, RSS subscribers, etc? Once you have the goals it is much easier to set up tracking. Notice that none of the goals from any of our campaigns is to just increase the number of followers or fans that we have on Facebook or Twitter. These are not goals that give you a high-quality ROI!

This is an reorganized story from a post I wrote in February called How Dell is using Twitter to boost sales

Dell said last week that it has gathered more than $3 million in sales from Twitter followers. Dell has been on twitter for about two years now and says that it made more than $1 million in the past 6 months.

“We’re going to observe it over time to confirm it’s tracking at the right level,” said Lionel Menchaca, Dell’s chief blogger. “It is trending upward and that’s what we’re going to be looking at on the whole.”

Twitter - Social media optimization

Last week I looked at some of the marketing strategies that are operating on Facebook. At present it is time to twist that concentration onto what is working on Twitter.

Most marketers are using Twitter to just drive more traffic to their web site. The most ordinary tactics are direct linking to web pages or promotional pages.

As with the Facebook results, what works in the B2B market does not essentially work for B2C marketers and vice-versa.

Companies “brag” constantly concerning the number of followers or friends that they have on Facebook or Twitter. But what motivates someone to friend or follow a company?

A December 2009 survey of 500 social network users exhibited that the top motivation of those who befriended or adopted a brand online was to study about specials and sales, followed closely by learning about new products, features or services.

This data would seem to point to that Facebook and Twitter is superior for reaching people who previously have an existing relationship with you, but not as good at attracting new customers.

Appealing data in the ForeSee Results 2010 Social Media Report. Some of the important findings in the study, which looked at nearly 10,000 visitors to the leading e-retail websites in the United States, comprise:

• 56% of shoppers to top e-retail websites who interrelate with social media websites have nominated to “friend” or “follow” or “subscribe” to a retailer on social networking sites like Facebook, Twitter and YouTube. This is a remarkable testament to customer faithfulness and interest in social engagement. Shoppers are in fact selecting to connect in relationships with retailers on social sites.