Generating Enquiries through Pay-Per-Click

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Pay-per-Click is one of the  popular marketing strategy where a business pays Google for each visitor that clicks its links. This link becomes visible in the Google search engine results when someone looking for something on the search engine, where the search results display depends on the amount of money the organization or business is keen to pay.

Most of the organizations prefer to opt an organic search results through high quality and relevant content, since Pay-Per-Click cost a lot. With the help of correct steps and advertising strategy, pay-per-click efforts could pay off down  the road exclusively if the main goal is to achieve consumer queries that your brand ignited interest in.

Your sales, customer support team and  interactive website could do the rest of the talking in converting visitors into buying customers. Once you start your pay-per-click work with the aim of triggering inquiries could help enhance your sales opportunities.

Localized Content:

Most searches target local places, espacially restaurants, grocey stores for their needs. Your website content should be having your particular business area so that your search engine rank blow up.

Optimized Keywords:

Take a enough time to find out the keywords that emphasize and drive search results to your business. Once done with the list, make use of this when enticing in pay-per-click activities so that it improves your online visibility and relevance, which enables Google trust you more. If they found that your appropriate keywords make some sense while searching, they boost your ranks and also provide some discount to your PPC fee.

Creative Website:

As your main goal is to engage visitors in a conversation with your team, that landing page that your visitors will see after clicking your link is crucial to making them stay and post a question about your brand. The visitors are always expected to see what they are searching  for else they are just going to leave your website. This is the situation that is difficult to recover. The content, responsiveness feature of the website and its user-friendliness makes client to stay on the website longer enough to send an inquiry.

Quality Content:

Quality Content is the one of the important aspect which matters to engage the visitors on your site. You can answer visitors’ questions through the audio, text and video that you embed in your web pages without them going through your customer service line. Having a reliable and accessible FAQ page could generate interest and generate inquiries.
If your Q&A are solving the visitor’s queries, it could convert people into buying customers.

Results Analysis:

As in any other aspect, you can measure and analyse the result of your marketing activities that could tell you which ads you should carry on, which one to keep away and how much effective your pay-per-click investment is. You can compare your ROI with conversion goals, so it will be easy for you to make a decision on how to implement and design your pay-per-click plans much better and effective.

Search Engine Optimization– Boost your ROI with us

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SEO service provider in Singapore are primarily a way for your e-commerce website to gain high rankings in search engine results, as a result increasing your website traffic. You can do this by proving to a search engine that your website is the most relevant for particular search keywords. For example, if you are offering email and web hosting in Singapore, you may want Google to view your website as the most relevant for key search terms such as Email services in Singapore, web hosting services in Singapore, etc.

If you are looking for a trustable company to do SEO for your business website, we suggest you settle for only the best.

We have been providing quality Search Engine Optimization Services to clients across the globe since years. Our quality SEO services not only increased the number of targeted  traffic to your website but also ensure your visitors to become regular customers and increase sales conversion rate with the help of the SEO-friendly web design.

We analyze your website precisely

Quality SEO is not simply about changing on-page fundamentals of a website. Search engine spider friendly website can easily achieve high rankings.  We have a dedicated technical team to assist you to ensure that your website overcomes all the hassles and is optimized completely.

Web Analytics is not simply about knowing how many visits to your site have every month. At Creative, we have SEO consultants evaluating data about your website. We analyze site Traffic, total time spent by visitors on your site, How visitors navigate through your site, which browser do they use the most, which pages do they like the most,  which part of your site is scaring away customers, which product sells the most, at what time of the year does it sell the most and many more.

All this information helps us take well-versed decisions in our campaign and helps your business always stay ahead of the competition.

Our SEO professionals

Creative features of over number of dedicated SEO experts having remarkable experience in the field of Online Marketing. Our team will help your website rank high on Google and other popular search engines such as Google, Yahoo, or Bing and thus drive targeted traffic to your website. With the help of proficient search optimizers, we understand that the targeted traffic helps business to achieve higher sales. All our efforts for your website are heading towards gaining targeted traffic from very relevant search keywords and maximum possible returns  for your business.

SEO for all Websites

We are expert in handling SEO for all kinds of websites. We offer a finest solution for you regardless of pages from your website. Our years of experience give us the certainty and potential to achieve the best results for you nevertheless what challenge you throw at us.

If you are looking SEO service provider for eCommerce websites, SEO audit of your website, local search or videos, Creative surely has a best solution for you.

You can see our success stories by having a look at our case studies as well as can read clients word about their satisfaction.

Reasons why most mobile apps fail

800px-Healthcare_Apps_for_Android_TabletsMore than half of the mobile apps on the digital market will have to be completely replaced or redesign in the next few years. Making a successful mobile app is a very complex, resource-rich process. According to Survey, following are the some reasons why most mobile apps fail as a business.

Making a complicated mobile app:

Most of the business websites and web apps work in a same manner such as users sign in, navigate through various pages, search the page they are looking for and manipulate content to perform a desired task. Mobile apps are very different than web apps, they are developed with a limited set of tasks in mind and enable users to quickly perform these tasks with minimal navigation. If you develop your mobile app like your website, you will fail. Mobile apps should be simple, single-serving gateways into the larger, more complex offerings of a business website.

Undervaluing resources:

According to Research, creating an innovative mobile app takes an extensive cost and time-period . Finding an quality and proficient mobile developers is not an easy task. Mobile app developers are currently enjoying a high-demand market in which they often pick and choose the projects they would like to work on. Unfortunately, a business-oriented mobile revamp of an business website is not  nearly as stimulating as the start up app that might be the next big thing.

Security consequences:

One of the difficult parts of the mobile app developing process is designing a public-facing API that gives customers access to your data and functionality. This process normally takes 12-24 months. Anytime developers deal with access permissions and exposing business logic, they assume a large risk and multiply the layers of complexities. The more you can create without exposing logic via APIs, the more the solution will be.

Mobile app marketing is tough:

Mobile app development is expensive, and time-consuming. Even when the long, complicated process is over, only half the battle has been one. Gaining exposure in the industry over your competitors in a saturated market is no easy task and requires even more investment. CPC ads on popular ad networks are usually a first-step taken by new apps on the market, but a lot of apps have gone back to print-ads in magazines and, if the budget allows, tv spots on popular networks.

Low app downloads:

More often than not, app developers spend a considerable amount of time and money creating a mobile app only to find that no one is using it. SAP found that over 75% of mobile apps are downloaded once then never used again. It is imperative to gather feedback and measure behaviors within your mobile apps immediately after they are launched. The more frequently you release updates, the higher the ratings will be.

Google keyword planner and other keyword volume tools

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Keywords plays the crucial role in SEO campaign. Any keyword related mistake will be a trouble-seeker for your site. This is the primary reason behind the need for reliable and stable keyword research tool. The tool provided by Google named THE was the Free Keyword Tool which is history now. Fortunately, there are alternative tools for keyword volume research with the similar functionality. But these tools are fit only for PPC research rather than SEO research.

Following are some of the suitable keyword volume tools with advantages and disadvantages.

Google Keyword Planner
The Google Keyword Planner from Google is a better option than other tools along with paid tools and offers the similar functionality as an old Free Keyword Tool.

Merits of Google Keyword Planner
The advantages of the Google Keyword Planner can be summarized as follows:

If data comes from the source only rather than third party, it is more consistent. In this tool data directly comes from Google itself.

If you are focusing on the local SEO, you can enhance your search, for the small town viewers.  Local keywords will help you more to increase the possibilities for local search.

It looks more advantageous when you can view groups of keywords rather than single keywords only. Offered keywords are organized together in these tools.

Disadvantages of Google Keyword Planner

Google Keyword Planner doesn’t have many disadvantages:If you want to use this tool, then it is necessary for you to have an AdWords account as it is not available distinctly.

This tool search only for exact matches. It is unable to search for broad and phrase match.

You can’t target volumes on desktops and mobiles separately as both the versions are combined in one only.

The Google Keyword Planner is a still superior tool than the other competitive tools  available in the market.

Bing Keyword Tool
If are looking for an alternative to the Google Keyword Planner, you can simply check Bing Keyword Tool .

Advantages of Bing Keyword Tool
The advantages of Bing Keyword Tool are as given below:

you can search for volumes during a  particular data range, for example, holiday volumes or seasonal volumes. This is not possible with the Google Keyword Planner.

If you want to optimize for Bing, this the suitable tool to use. One just needs to concentrate on the efforts to be taken on Bing.
This tool will help you search trends, which include data over time as all the data is noticeable straightaway.

Disadvantages of Bing Keyword Tool are as summerized as follows:

Like Google Keyword Planner ,this tool is also not available separately and is not publicly accessible. You need to sign up for Bing Webmaster Tool.
Whatever data you get on optimizing for Google is not always useful. As you need more exact and accurate data to work well on Google though you
can search trends.

The tool will not work for the local data. It is working fine when you try for country level,  but if you  trying for the detailed local data, including city level and town level, it will fail to give you a proper result.

WordTracker Keyword Tool:
Though WordTracker Keyword Tool is not popular and usable nowadays, you can consider it as an alternative keyword research tool.
Advantages of WordTracker Keyword Tool are:

This tool helps you to get a better idea about the competitive keyword. It gives you the idea about the volume of competitors as well as the volume of
the searches. You can skip the keyword which is too competitive .

This tool provides the multiple search filter so you can search for exact terms, related terms or keywords in any order.

You will get data from SEMRush search tool, if you subscribe to this tool.

This tool is not completely free as it offers a free version with limited functionality. You have to pay if you want to utilize the  fullest functionality of the tool.

You need to sign up to use this tool.

Since the data doesn’t come from Google or other major search engine, its reliability is not high. Still, you can use it for direction,  but you’d better double check with other tools, if you plan to build your whole campaign on it.

There are many more keyword research tools available which are free as well paid,  but are not much reliable.

Actionable SEO tips to increase your search engine visibility

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Search engine optimization (SEO) will be a most crucial factor in the marketing strategy as an increase in the content marketing, mobile marketing, social media marketing strategies.
If you want to build up and enhance your brand awareness, leads,revenues and website traffic, SEO is the best and effective option that should be merged in your strategy.
We are suggesting you some useful tips to strengthen your brand’s search engine visibility as follows:

Conduct an SEO audit on your site:
Identify errors with the use of  tools such as Google Webmaster and Screaming Frog that might affect your search engine rankings. Errors can be broken links, canonical errors, sitemap errors, etc. Apart from this, investigate your site to evaluate the quality of the site content and user experience manually.

Make your website or blog mobile-friendly
Develop your website fast and mobile-friendly with the help of HTML5. If your website is friendly to the various mobile devices, Google will display it as mobile-friendly whenever they search website on Google using mobile phone.

Use long keyword based on your target geographic location and period of time
You can explain titles and meta description in more detail according to your target location. For example, rather than the writing the title SEO service provider for small businesses, you can write SEO service provider for small businesses in Mumbai  This technique will help you to enhance your local search engine visibility as well as to reach your potential customers.
While publishing articles or blog post, you should be more precise with the title and descriptions regarding time. So search engine will consider your content is fresh. For example, instead of  publishing article with title online Marketing trends for small businesses you can publish it with title Online Marketing trends for small businesses in 2015

Keep up-to-date copyright notice in your website footer
You should update your website footer with an ongoing year in your copyright notice. If your copyright notice is not updated, search engines might consider your website as outdated as footers are displayed on each page of your site.

Research and analyze your competition
You can use the Google search engine to search your competitor companies and websites having search term based on your forte, products, and location. Once your done, you can understand your competitors websites strong and weak points of SEO, content quality etc.
Determine the keywords used by your competitors
You can identify your competitiors’ backlinks, domain authority, keyword and rankings with the help of tools like Ahrefs, Keywordspy, MOZ research tools and Semrush. Based on the research, you can plan SEO strategies which will help you to surpass your competitors.

salvage your previously held high rankings
Due to lack of fresh content, your website content may have already been thrown out from the first page of Google search engine.  You must identify and know the new competitors who are responsible to outrun your content.  Update your old content with fresh and better content to get back with the top ranking keywords.

Use more relevant and engaging images
Use of relevant images with correct title tags,meta description on your web pages or blogs, will help you to boost your visibility in search engine image results. Identify  existent images which are without alt-texts and descriptions as well as relevant titles and correct them with appropriate action.
Relevant and informative images are more attractive and appealing to view, read and share than content. Also, it leads to increased bounce rate and reliability.

Focus on video marketing
Make a constructive videos of your business events and upload them on YouTube. It will surely enhance your brand’s visibility on the video results page of search engine. Quick decision-maker don’t have time to read lengthy text. Video can get your point across immediately and engage potential customers.

Develop an app for your business
Most of the users prefer to use app rather than surfing on a website. You can hire an app developer to develop an app for your business. If you visible on Google’s App search results page, It will ultimately improve your visibility in search engines. You can upload your app on iTunes or Google Play  so target users can easily download it.

Improve your website’s user experience
Main fundamental behind the SEO is to boost the user experience by providing satisfactory services to them. You can remove unnecessary advertisements and repetitive banners leading to spoil the user’s experience. Improve your website’s speed as well as design effective call-to-actions which will help visitors to know what to do next.

Engage customers on social media
Encourage people to visit your website by creating social media accounts such as Facebook, Instagram ,LinkedIn,Twitter, and Pinterest etc. Provide a link to redirect visitor to your official site.

You should provide a suitable way to your visitors to share  the contents from your site across several social media channels. More the number of shares leads to the high ranking of your business on search engines.