SEO linked to success of online marketing campaigns

The success of online marketing campaigns could depend on the achievement of search engine optimisation (SEO) techniques.
According to industry SEO experts, the search marketing domain is set to undertake a huge evolution this year with the emergence of an alliance between search engines Bing and Yahoo!.

And with Google introducing new initiatives to preserve its dominant market position, it seems likely that SEO will come to the forefront.

In an article for Destination CRM, the experts suggested that the dominance of a handful of search engines meant SEO efforts had to be devised to capitalise on the mainly popular search sites.

And social media will carry on to demonstrate its significance to marketing campaigns, the pair added, with the ever-growing Facebook set to play a bigger role in brands’ strategies

New Year, New SEO Rules

A new year means new resolutions, and for some of us in the digital marketing arena, it signals a new way of doing business. Below are the top four digital marketing changes that both industry professionals and their clients need to know about in 2011.
Google Mandates Reporting and Transparency
Most of us want to know what our marketing dollars are accomplishing. If you spend advertising dollars online, and pay an agency or some other third-party provider to manage an AdWords marketing campaign, it is reasonable to expect a report detailing what you are receiving in return for that spend. Google agrees. Starting in February, all advertisers should be able to find out how much of their advertising budget (cost) was spent on AdWords, how many times their ads appeared (impressions), and how many times users viewed their ads (clicks).
Creative Web Promotion and other reputable digital marketing agencies already provide this level of transparency. For the agencies that do not, this is a game-changer. By forcing third parties to disclose “the exact amount charged by AdWords,” Google is forcing agencies to delineate between the money spent on the AdWords campaign and that which is earmarked for the management of the campaign. Google’s goal is to improve advertisers’ ROI and experience with AdWords. So if you are an advertiser that has engaged an agency to manage a paid search campaign, and you do not already receive—or start to receive—regular reports detailing campaign performance specifics, start asking questions.
Google Changes Certification Program
In April 2010, Google announced big changes to its certification programs. Most notably, the Google Advertising Professionals Program is now known as the Google AdWords Certification Program. That means more training materials; more challenging certification exams; and other exams that will test search, display, and reporting/analysis. Program graduates will receive a redesigned Certified Partner badge.
In addition, certified companies are entered into the Google Partner Search database, which users can search when trying to locate someone to manage their pay-per-click campaigns. What does that mean for the average Joe? Start looking—and asking—for your digital marketing agency’s new certifications. If it doesn’t have them, start looking for someone else.
Bing and Yahoo, The Happy Couple
In mid-2009, when Yahoo and Bing announced their “merger,” SEO professionals who were focused on Google search-optimized campaigns began to worry. The rest of us just had questions. In October 2010, their coupling became more defined as systems integration testing ended, and the two companies began sharing their algorithms for both organic and paid searches (local search results are not being shared). This sharing of algorithms means that now there are only two big players in the search engine world: Google (66 percent of market share) and Yahoo/Bing (33 percent of market share). Can you believe that only 10 years ago, there were eight viable search engine options? From a search marketing standpoint, the experts are divided as to whether this is good or bad for advertisers and businesses. Sure, it makes things less. While it constrains organic search optimization, it does present a significant opportunity for the paid search marketers.
The Facebook “Like” Button
In the spring of 2010, Facebook replaced its “Fan” feature with a “Like” button. It was more than just a word change; it was a direct challenge to search engines and other social networks. Here’s how it works: With just a few lines of code, an organization can add a Facebook “Like” button to its Web site. When visitors click on that button, the site content is shared with the visitor’s Facebook account.
The button creates a bridge from a Web site to a Facebook page, allowing the visitor to share the link with Facebook friends. However, instead of HTML code—the most common way to link entities—Facebook created a closed, proprietary system that only only Facebook can control. This closed system will not allow Google to index the links, information, and connections created. After just one week of operation, more than 50,000 Web sites had added the button.
More than a popularity contest, however, Facebook’s move was designed to try to block Google’s ability to track what is popular and relevant on the Web. While “Like” has not fundamentally changed the nature of paid and organic search optimization, the button has given digital marketers food for thought. If the social media space opts for proprietary code, rendering Google and other search engines unable to track relevancy of content on the Web, will social media optimization become the next digital marketing service offering?
Last Word
In an industry that is constantly evolving, it helps to take a look at the biggest changes and how they will affect SEO professionals, their clients, and the everyday online experience. As search engines and social media spaces advance, hold your digital marketing agency accountable by asking for certifications, detailed reports, and industry best practices.

SEO a marketing must: Consumers favor organic results

It has been reported that paid search spend is on the climb this year, and while paid search is a significant part of internet marketing, brands should take note that consumers spend more time with organic results than paid ones. A new report from User Centric points out that organic results command searchers’ attentions.
The survey intended to make out whether internet users are more engaged by paid search ads on Google or Bing, but it seems to show that organic results are the final winners. The study found that the mass of consumers look at paid search ads, but 100 percent of searchers pay particular attention to organic results.
For the record, Google ads get more attention than Bing ads. Consumers who consider paid ads spend nine-tenths of a second looking at paid search ads on the top of Google result pages, while they spend just seven-tenths of a second looking at paid ads on the top of Bing pages. But the amount of time spent looking at paid search results considerably pales in comparison to the time spent with organic results.
Searchers spend up to 14.7 seconds looking at the organic results offered in Google. They spend an average of 10.7 seconds with organic results on Bing. Perhaps naturally, higher-ranking results command more attention than lower-ranking results on both sites.
For marketers, this indicates that search engine optimization strategies are a valuable method of attracting clicks from internet users. Compelling headlines, quality content in rich snippets and recurrent updates reflected by recent dates of page publication will be vital in demonstrating the relevancy of content.

Using twitter for social media marketing

Social media marketing has become the buzz word of today’s internet marketing. Twitter is one of the incredible social media sites where you can generate your web page to promote your products and services. Like in any other hot spots twitter also is filled with scam and it needs good hard work to make yourself wellknown. To show that you are sincere, you need to start right from the themes of the page. Use customized themes that keep you stand out of the crowd that uses outmoded ready made themes.

Together with your personal photo and providing the contact info of your firm create honesty and confidence that would draw many followers. In the internet marketing quality is the key to success. It’s not sufficient if your products and services are of good quality but you also require to maintain the quality of your marketing strategies. Even though twitter can generate good traffic to your websites, you require to add followers that are potential buyers. You can do this by searching people using your keywords and send them a direct message or through a reply for their queries.

If you are short of time and would like to add friends and followers through automation software can facilitate you do the job with great ease. Software can do a better job than employees. It is valuable to prove that you are a human and that you are an expert in your field to get good business from twitter.
Some of the tips comprise:
·    replying non-spammy messages
·    re-tweeting on alike topics
·    presenting a strong however interesting biography
·    talking about current innovation in the field rather than completely focusing on your products and services
·    making followers curious by revealing a part of what’s going to be your next post, and the like.

If you provide web-based products and services it would be easy to spread out your network all through the globe using twitter. However, you can also concentrate on people in your geographical location using special software available for a price in the internet. This will improve your business if you depend on the local market to sell your products and services. You should remember that twitter as a social media site is only an indirect method of increasing your sales and is surely not a market place. It is a great place to generate highly targeted traffic and make potential customers visit your websites. If you desire to spread the word about your products to the world twitter can do it for you much more rapidly than any other marketing tool in the internet.

Using a Facebook marketing campaign to add to your website traffic

Facebook is one of the most honored social media sites and has become the marketer’s haven of today. Face book is used by over 200 million users and carry on to grow by leaps and bound day by day. By utilizing Facebook business community can achieve a repeat exposure with numerous participants. This is very vital in online marketing. Your Facebook profile is one of the most excellent places to promote products, services, events, sales, special offers and the like. Apart from serving you as potential marketing tool, Facebook can link you with old friends, family members, and colleagues making your marketing campaign a lovely experience. Personal connections such as these through Facebook often have become great business opportunities.

Facebook was started with an aim to connect to friends and so needs a profile that is designated to people. However, by creating fan pages for businesses you will be able to promote your products, service, or events. Facebook pages permit you to add links, events, discussion boards and the like, which can make it extremely interactive and interesting. It’s free of charge to create fan pages and this will come a long way in promoting your business to hundreds and thousands of Facebook users interested in your products and services.

By sending invites to people interested in your products to become a fan, you can establish a great community that will assist you to push your business forward. As every update in your profile will be intimated to the fans you increase the opportunity of sales even before you begin your particular marketing campaign for a product or service launched newly. Once you have built a strong profile in Facebook, building your contact list and friends list is the next big thing to do. The utmost benefit is that you can view the fans of your friends’ profiles and can also invite them to be your fans to a great extent adding up the number of people in your community.

Communicating with wall posts is a wonderful way to add friends and impress them as well! This is the early step for business to attract new clients to make a visit to their websites or try their products. Participating in groups is yet another extremely effective way to draw people toward your profile. This makes it still easier to find people that are sincerely interested in alike products or services as that of yours. You still have a lot more features on Facebook that have the talent to promote your business through socializing.