Accelerate your website speed and Increase mobile conversions

Posted by On Filed under Mobile Development, Mobile Version Website, Search Engine Optimization (SEO), Web Design
AMP Website deisgning
AMP Website deisgning

What are Accelerated Mobile Pages (AMP)?

 

In october 2015, Google launched an open source initiative termed as AMP or Accelerated Mobile Pages. Accelerated Mobile Pages (AMP) are basically fast loading light pages designed to load quickly on mobile devices. These pages require few subset of HTML extensions. If you are frustrated with website load time and are looking for a fast-loading mobile web page, then Accelerated Mobile Pages (AMP) is a very accessible framework.

Make you Website AMP Compliant and Increase mobile conversions

Increase mobile conversions with AMP for e-commerce. Google AMP is a natural fit for online retailers because faster-loading pages increase mobile conversions. And the results are remarkable. The AMP pages also have to be made responsive or mobile-friendly. A responsive page or a mobile-friendly page is the same page of the website which is served in a different layout. The pages get displayed according to the device from which they are accessed. Our customers see revenue increases, higher conversion rates and better performance across all user engagement metrics.

Is AMP a Ranking Signal?

AMP reduces the page size to a great extent as it can be seen in the image below. The number of requests sent to retrieve the page is also less. AMP improves CTR and also shows an increase in the number of repeat visits. With number of websites coming up everyday, Google will face bandwidth issue. And thus fast loading, light weight websites will get first preference in Search results. Google already gives Reports regarding AMP and Mobile-friendliness in Search Console and Analytics.

“Google says since they started working on this mobile experience for users, they have seen an incredible global adoption of AMP that has gone beyond the news industry to include e-commerce, entertainment, travel, recipe sites and so on.”

 

Our Web solution is designed for retail and enterprise websites

We’re a premier, full-service web solution agency specializing in web design, website promotion, e-commerce, custom application development and enterprise-level development. We can convert any website – no matter how complex – into a stunning AMP experience. Our web design solutions infuses rich capabilities into AMP pages, without sacrificing the user experience or brand alignment.

Contact us now

+91 9769603939

+91 9769663939

Generating Enquiries through Pay-Per-Click

Posted by On Filed under Online - Internet Marketing, Search Engine Optimization (SEO)

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Pay-per-Click is one of the  popular marketing strategy where a business pays Google for each visitor that clicks its links. This link becomes visible in the Google search engine results when someone looking for something on the search engine, where the search results display depends on the amount of money the organization or business is keen to pay.

Most of the organizations prefer to opt an organic search results through high quality and relevant content, since Pay-Per-Click cost a lot. With the help of correct steps and advertising strategy, pay-per-click efforts could pay off down  the road exclusively if the main goal is to achieve consumer queries that your brand ignited interest in.

Your sales, customer support team and  interactive website could do the rest of the talking in converting visitors into buying customers. Once you start your pay-per-click work with the aim of triggering inquiries could help enhance your sales opportunities.

Localized Content:

Most searches target local places, espacially restaurants, grocey stores for their needs. Your website content should be having your particular business area so that your search engine rank blow up.

Optimized Keywords:

Take a enough time to find out the keywords that emphasize and drive search results to your business. Once done with the list, make use of this when enticing in pay-per-click activities so that it improves your online visibility and relevance, which enables Google trust you more. If they found that your appropriate keywords make some sense while searching, they boost your ranks and also provide some discount to your PPC fee.

Creative Website:

As your main goal is to engage visitors in a conversation with your team, that landing page that your visitors will see after clicking your link is crucial to making them stay and post a question about your brand. The visitors are always expected to see what they are searching  for else they are just going to leave your website. This is the situation that is difficult to recover. The content, responsiveness feature of the website and its user-friendliness makes client to stay on the website longer enough to send an inquiry.

Quality Content:

Quality Content is the one of the important aspect which matters to engage the visitors on your site. You can answer visitors’ questions through the audio, text and video that you embed in your web pages without them going through your customer service line. Having a reliable and accessible FAQ page could generate interest and generate inquiries.
If your Q&A are solving the visitor’s queries, it could convert people into buying customers.

Results Analysis:

As in any other aspect, you can measure and analyse the result of your marketing activities that could tell you which ads you should carry on, which one to keep away and how much effective your pay-per-click investment is. You can compare your ROI with conversion goals, so it will be easy for you to make a decision on how to implement and design your pay-per-click plans much better and effective.