How to Improve Your E-Commerce Website ??

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In rapidly changing internet technology, it is not easy to make a profit through your business website. There are small technicalities that could notably affect how your business flourishes on the web. You can’t just put up an ecommerce portal and expect customers to come rolling in.

Following are some guidelines which will help to improve your ecommerce websites:

  • Display the benefits of your products:There are buyers which are unaware about the things they exactly want. New arrivals and special deals are also good to work with regular visitors to buy. Your goal as an online dealer is to hit in that market and show them what they are missing out on.
  • Make Your Website Visitors Trust You: Make sure that you have provided the appropriate link to the pages from your home page. Such perception will save much of your support team’s time, and reduce the number of customer’s pre-sale help requests. People lookout only those products on which they spend on; so it’s obvious they want to know everything about the product they are going to buy, the buying process, payment options, the delivery system, warranties etc, that will help them to take a secure decision and commit to a purchase.
  • Deals and free shipping:Most of the people prefer to shop during sales and discounted periods at low cost. Free shipping is also the main attractive factor for the visitors. You are now selling your products across the globe, not just to the limited market, so you should take the shipping costs into account.
  • Branded and most popular products :You can display the branded and popular products to upfront for the sale. It is the most eye-catching way with the first-time visitors who are not much sure what they want to buy. You can provide the opportunity to the visitors to ‘shop by brands’. It will be easier for targeted for customer to find out an exclusive deal.
  • Payment systems icons: E-commerce websites deal with many customers across the globe and each has their own chosen payment system. It would be better to make clear about the payment options in advance. E-stores mostly use credit and debit cards, gift vouchers, cash on delivery, PayPal, etc. as their main payment system. You should place these icons so customer can easily find payment options and move to the checkout page which displays all the payment details.
  • Social media links:Nowadays, Social media channels like Facebook,Google plus and twitter are the one of the fastest source to get the information about anything. Social media links bring the finest opportunities for web-promotion of your business website. You can keep customers well informed with the latest news or special deals which are concerned with Facebook and Twitter followers only. It will surely help you to find the most active influential customers.
  • Phone numbers and online chats:E-commerce website provides the facility to shop round the clock to customers. So there is a need for the store support team to solve customers pre-sale and after- sale. Live chats are highly treasured of value-added customer service.

How to reduce website load time?

stopwatchHow to reduce website load time?

One of the important feature of web design is to decrease the web page load time as minimum as possible. Website loading time have been considered as a critical factor to give user’s better experience.

Why is it so important to minimize the website load time?

If your website taking excessively much time to load,It leads in losing its visitors and customers. It can result in lower search rankings, raised bounce rate and lost business revenue.

There are some parameters which will help you to reduce website load time:

  • Minify JavaScript ,CSS and HTML:You can compress the JavaScript ,HTML and CSS files which leads to speed up the page load time. It basically removes the white spaces ,line breaks etc.
  • combine images to CSS sprites:A web site containing multiple images on web pages, force for the multiple round-trip to the server to get all the resources and it leads to slow down your webpage load time. You can combine multiple images into one single image and make proper use of background-image and background-position properties of the CSS. It’s a fast way to speed your page load time.
  • optimize and scale images:Images with large size takes too much time to load the page . You can compress the images using compression tool . You can set the Height and width attribute for each image on the page. This will help you to boost the page speed.
  • Eliminate duplicate scripts:Duplication of JavaScript and CSS files leads to create an unnecessary HTTP request which in turn runs down the website performance. You have to check in the external files, whether it contains the replica of JavaScript file or not.
  • Check out the plug-ins:More the plug-ins in a website, more time it will take to load. obsolete plugins are responsible for the slow performance of the website. You have to evaluate current plugins and remove outdated and unused plug-ins. So that it will be helpful to speed up the page load time.
  • Remove the junk code :Always remove the empty or unused HTML tags and Use appropriate DOCTYPE. Close all HTML markup elements. Clean coding of a web page not only decrease website load time but also enhance the text-to-code search.

Browser always loads smaller size files faster. You will save a lot of time if you will optimize all the files before uploading it to the server.

The Impact of SEO Web Design on Search Engines

SEO company Mumbai
SEO company Mumbai
The Impact of SEO Web Design on Search Engines

SEO web design is a concept which focuses on great architectural design principles based on how the search engines determine relevance and site information. The design should be able to explain the information that the user is looking for.

SEO Web Design and Optimization:

Search engine optimization is much more than just a trend these days. It is used by most of the sites on the Internet that aim to grab the on-line attention and enhance the business revenue. SEO web design is one of the utmost priority among the many strategies of optimizing a web site.

Creative web design of the site on search engine robotic crawlers can help to boost the ranking of the website. This is where SEO web design steps in. There are many ways to design the website more appealing to regular visitors. Robotic crawlers only need the information it can get from the website instead of the overall artistic look of the website. The difficult part is how to set information in the website which helps the crawlers to properly index the website because of its relevance.

Companies who provide the SEO services by optimizing web sites must know how to grab the attention of the Internet users. The SEO expertise of your company must be able to know the right approaches to place the website at the forefront in its specific field through conventional methods of optimization.

SEO web design is a platform where all web designers work hard to come up with their creative ideas and designs that are visually attractive and relevant at the same time. One must take into the consideration for ease of getting around the website, being engaging to a wide range of visitors and improve the ranking of the website.

Creating a simple, visually appealing website is easy with the help of the latest technology and tools available today. Sometimes it is quite difficult to use some tools which make your website complicate to navigate. SEO web design should be easy to use and friendly to all the browsers.

Easy and quick navigational access helps website visitors to navigate from one web page to another with the help of creative buttons and labels. The perfectly sized pictures and images which can be scaled to enable users to view them quickly after clicking rather than taking a too much time to load. Taking too much time to load the page can lead the visitors to browse another website which is easy to view and more optimized. Web sites which are difficult to navigate cannot be easily recognized by the spiders and crawlers.

Customized SEO web design helps to increase your ranking if your website is providing more specific information about your business. If you are marketing a specific product or service, SEO experts can focus on this particular product or service and build the SEO web design around it.

Content is playing a vital role in enhancing the website rank during searches. Identifying the right keywords to integrate into the website can be critical while making the site with high rank among the top ranking sites. Keyword rich content and titles can help to optimize a website efficiently.

While developing SEO web design , experts should also keep in mind that not all web strategies are acceptable for search engines. Continuous use of below the belt methods causes the search engine to ban the website as well as the SEO web design company who provided the SEO service.

How to make your website FASTER :

How to make your website faster:

Having a faster website is the most crucial thing in the world of web. There is no chance for the slow websites at the present time as technology is changing very rapidly and so people. Website with high load speed leads to driving traffic to the website.

The objective of making a faster website is to make the website more efficient. There are some ways for making the website faster.

Combine CSS and Javascript files:
Customized CMS based website making use of themes and plugins have more number of CSS and Javascripts. It takes more time to load. You can combine all javascript and css files in one large single file each. So it will help to speed up the load time of the webpage.

Implement CDN :
You can load web site’s static pages on a Content Delivery Network for faster loading of the server. Static files such as javascript, css and images can store on a server which is nearer to the user’s physical location. As the server is nearby the user, it loads more quickly.

Cache:
The cache stores the temporary data for the future use to avoid delay of data travelling from the storage system to the server. It basically avoids a round trip to the server every time user sends a request for the page. Browser cache stores the cached version of the static pages. Whenever a user revisits the website, cached version of the data is served to the user. It saves the server from loads of requests and increase the page load speed.

Minify Javascript ,CSS and HTML
You can compress the javascript ,HTML and CSS files which leads to speed up the page load time. It basically removes the white spaces ,line breaks etc.

combine images to CSS sprites:
A web site containing multiple images on web pages, force for the multiple round-trip to the server to get all the resources and it leads to slow down your webpage load time. You can combine multiple images into one single image and make proper use of background-image and background-position properties of the CSS. It’s a fast way to speed your page load time.

optimize and scale images:
Images with large size takes too much time to load the page . You can compress the images using compression tool . You can set the Height and width attribute for each image on the page. This will help you to boost the page speed.
Eliminate duplicate scripts:
Duplication of Javascript and CSS files leads to create an unnecessary HTTP request which in turn runs down the website performance. You have to check in the external files, whether it contains the replica of Javascript file or not.

Check out the plugins:

timelineMore the plugins in a website, more time it will take to load. obsolete plugins are responsible for the slow performance of the website. You have to evaluate current plugins and remove outdated and unused plugins. So that it will be helpful to speed up the page load time.

As we discussed above, there are plenty of ways to improve the page load speed and hence the performance of your web pages. If your website is running slow then you are losing the potential visitors. So it’s better to make some adjustment to speed your website which leads to success of the website.

Online Marketing Mix

Online Marketing Mix Includes:

Online Marketing leads the way, and the marketing dollars don’t lie! The internet, as a marketing medium, now ranks ahead of TV, Radio and Print as the preferred marketing method for businesses, brands and organisations in Australia.

Online Marketing has proven to be a targeted approach to reaching both new and existing customers. As the competition takes advantage of a burgeoning market, isn’t it time you did the same?

How Creative Bridges the Gap between Business and Consumer

Creative offers a range of digital services and can design a customised solution to suit any business.