3 factors to consider for an Ecommerce website startup

Posted by On Filed under Business Tactics, E commerce, Ecommerce - Shopping cart, Online - Internet Marketing

Ecommerce website development India

As Ecommerce business is growing rapidly in India, number of ecommerce stores are increasing. So it is very vital to execute your Ecommerce business to next level so that it gets maximum marketing benefits. Buying online has become a most comfortable preference and prioroty amongst the customers and businesses. Thus, online Ecommerce development India will get a buzz in future for sure.

Ecommerce stores like Myntra, Flipkart, Amazon, Snapdeal have become popular giant ecommerce websites in India, establishing there strong presence in ecommerce marketplace. Though Internet is never going to diminish and there will always be enough space for startup businesses who wants to flourish by starting their ecommerce website. Many people have successful business offline in thier specific categories, but often are unable to market their businesses online.

Below 3 factors are important for a new e-commerce website designing Mumbai to look for to face the potential market.

1.Cut-throat Competition

Every new online business has to face few challenges. One such challenge is massive number of other ecommerce websites already present online. As a new eCommerce startup, gaining right number of traffic and revenue is very difficult when some strong established players have already retained the market.

For eg: If you are planning to sell apparels online, thier are many websites for same, thus a cut throat competition. However if you target niche and unique segment, like “Pure Cotton Apparels” or “Jute Dresses and Shirts” from the wide category of apparel, then the you have less competition in the market and high possibility to stand in top 10 in Google.

2. Innovative and extremely user friendly eCommerce storefront

In order to strive through the furiously competitive ecommerce market, it is very crucial for new startups to build a highly user friendly Ecommerce platform that will drive users easily to thier destinations without much hassle. You need an ecommerce storefront that has strong functionality, enabling transactions that are easy, quick and smooth with a highly secure shopping experience for your customers. Study your competitors websites, your business needs and then build your ecommerce website under expert guidance.

At Creative Web Mall, we offer turn key ecommerce solutions right from ecommerce website development, ecommerce website hosting on fast servers, to ecommerce website marketing online through SEO, PPC and SMO. We have executed plenty of ecommerce projects and know the dos and donts of online business to generate sales. We use advance technology ecommerce development platforms and responsive web design technique to optimize our ecommerce websites for desktop, tablet and mobile shopping.

3.Fund and Customer Salvage
Many often it is seen that many ecommerce websites fail to continue due to lack of funds. Raising funds to run operations is the key challenge that new eCommerce ventures startups face. Other key challenge is to drive traffic and convert users into customers. Online promotion and marketing needs lot of investment.

Creative Web Mall offers a tuen key ecommerce solution on both of the above challenges. If you have a workable idea, Creative can help you by consulting you with effective bifurcation of funds towards right IT solutions for you ecommerce website.

We have executed many ecommerce websites successfully. If you want to be one of them, then contact us and discuss your project with us.

Ecommerce Website design

Posted by On Filed under E commerce

ECommerce websites have their own rare character that is intended to lead the visitor to one simple task – make an online purchase. A web designer wants to consider a variety of online selling principles while designing an eCommerce website. In this article we will try to take a look at some of the chief design features that you should have in an eCommerce website.

Numerous of you are probably already asking why eCommerce website design is different from any other website design. They all require being attractive, well organized and use the right colors that fit the website spirit and so on. Your instincts are good. However a close look at some successful eCommerce websites will reveal the conceptual differences that are typical in a successful eCommerce website.

An eCommerce website needs to follow certain selling principles:

1.    Give the user a pleasant experience during his online shopping.
2.    Make certain you provide sufficient information on who owns the website and why they should be trusted.
3.    The website must be easy to use. If it isn’t, the visitor will go to your competitor.

Those principles are not new. We all know those basics from our day to day experiences in the mall, shopping center and every other market place that is waiting for us to open up our wallets. The big challenge for a web designer is how to translate those conventional marketing techniques to the virtual world of the internet. I’m sure you’ve all noticed that in most supermarkets the bread stand is placed at the far end of the building, yet you can smell the fresh bread at the entrance (sometimes they even use a special air duct to carry the smells). That has been done deliberately. Marketers use our sense of smell to draw us through the store where we are exposed to all sorts of tempting goodies as we go to get our loaf of bread.

How do you draw an imaginarily path in a web page? A path designed to lead the visitor to do what you want him to do…make an online purchase. Unlike the supermarket our website has no smell. In a website the distance from one point to the other is pretty much the same, so the exit is always right there. In a website you can try to order the “shelf” in the way you think will best expose the visitor to many of your products, but there is always a chance that he will find a short cut to another page that can also be the way off your site.

As can be see, although putting your products on the web is much easier then renting space and opening a supermarket. However, selling your products on the web can be difficult.

A good eCommerce website design will lead the visitor to the right page in one click or two at the most. Sometime web designers will use methods that would never be considered for non-eCommerce websites. Everyone has seen at least one sales letter website. On these web pages the only link is to the order form. Sales letters are not the most typical eCommerce website because they generally sell only one product. That allows the web designer the ability to overstress the one click principle and make it and benefit. All the facts about the product have been presented to the user is a smart way while every few lines he has the option to click on the order form. If he is not yet convinced he will have the option to continue to read more facts and testimonials about the products. Believe it or not, those sales letter websites are actually selling.

An eCommerce web design is also about the layout. One important aspect is where the user’s eyes look first when accessing a web page. Lots of research has been done on this topic. Most research showed that the middle left side area will attract the most attention followed by the center of the page. By using these techniques web designers try to draw the “walking path” for the visitor’s eye, much like what was done at the supermarket. An experienced eCommerce web designer will know how to create designs to meets those demands.

If you are about to open an eCommerce website or you are already own one, make sure you understand the web design principles for online selling. Consider consulting with an experienced website designer preferably someone who has experience with eCommerce websites.