Actionable SEO tips to increase your search engine visibility

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Search engine optimization (SEO) will be a most crucial factor in the marketing strategy as an increase in the content marketing, mobile marketing, social media marketing strategies.
If you want to build up and enhance your brand awareness, leads,revenues and website traffic, SEO is the best and effective option that should be merged in your strategy.
We are suggesting you some useful tips to strengthen your brand’s search engine visibility as follows:

Conduct an SEO audit on your site:
Identify errors with the use of  tools such as Google Webmaster and Screaming Frog that might affect your search engine rankings. Errors can be broken links, canonical errors, sitemap errors, etc. Apart from this, investigate your site to evaluate the quality of the site content and user experience manually.

Make your website or blog mobile-friendly
Develop your website fast and mobile-friendly with the help of HTML5. If your website is friendly to the various mobile devices, Google will display it as mobile-friendly whenever they search website on Google using mobile phone.

Use long keyword based on your target geographic location and period of time
You can explain titles and meta description in more detail according to your target location. For example, rather than the writing the title SEO service provider for small businesses, you can write SEO service provider for small businesses in Mumbai  This technique will help you to enhance your local search engine visibility as well as to reach your potential customers.
While publishing articles or blog post, you should be more precise with the title and descriptions regarding time. So search engine will consider your content is fresh. For example, instead of  publishing article with title online Marketing trends for small businesses you can publish it with title Online Marketing trends for small businesses in 2015

Keep up-to-date copyright notice in your website footer
You should update your website footer with an ongoing year in your copyright notice. If your copyright notice is not updated, search engines might consider your website as outdated as footers are displayed on each page of your site.

Research and analyze your competition
You can use the Google search engine to search your competitor companies and websites having search term based on your forte, products, and location. Once your done, you can understand your competitors websites strong and weak points of SEO, content quality etc.
Determine the keywords used by your competitors
You can identify your competitiors’ backlinks, domain authority, keyword and rankings with the help of tools like Ahrefs, Keywordspy, MOZ research tools and Semrush. Based on the research, you can plan SEO strategies which will help you to surpass your competitors.

salvage your previously held high rankings
Due to lack of fresh content, your website content may have already been thrown out from the first page of Google search engine.  You must identify and know the new competitors who are responsible to outrun your content.  Update your old content with fresh and better content to get back with the top ranking keywords.

Use more relevant and engaging images
Use of relevant images with correct title tags,meta description on your web pages or blogs, will help you to boost your visibility in search engine image results. Identify  existent images which are without alt-texts and descriptions as well as relevant titles and correct them with appropriate action.
Relevant and informative images are more attractive and appealing to view, read and share than content. Also, it leads to increased bounce rate and reliability.

Focus on video marketing
Make a constructive videos of your business events and upload them on YouTube. It will surely enhance your brand’s visibility on the video results page of search engine. Quick decision-maker don’t have time to read lengthy text. Video can get your point across immediately and engage potential customers.

Develop an app for your business
Most of the users prefer to use app rather than surfing on a website. You can hire an app developer to develop an app for your business. If you visible on Google’s App search results page, It will ultimately improve your visibility in search engines. You can upload your app on iTunes or Google Play  so target users can easily download it.

Improve your website’s user experience
Main fundamental behind the SEO is to boost the user experience by providing satisfactory services to them. You can remove unnecessary advertisements and repetitive banners leading to spoil the user’s experience. Improve your website’s speed as well as design effective call-to-actions which will help visitors to know what to do next.

Engage customers on social media
Encourage people to visit your website by creating social media accounts such as Facebook, Instagram ,LinkedIn,Twitter, and Pinterest etc. Provide a link to redirect visitor to your official site.

You should provide a suitable way to your visitors to share  the contents from your site across several social media channels. More the number of shares leads to the high ranking of your business on search engines.

Tips for structuring an organized stylesheet

As number of people are attracting towards the creativity, Web design has become an emerging platform every year. Rather than concentrating on just design enhancing your skills in HTML/CSS will be beneficial while frontend development.  Designer should gain the knowledge of browser support, content nesting, and code organization.
If you are looking for suggestions on how to build a cleaner and more organized stylesheet then look no further!

Comment sections & chapters
Whenever you start developing new project which require a lot of work, you start writing detailed chapter segments into CSS. You can use code names which are easily searchable organized by a table of contents.
You can give each section an own unique numeric code relevant to your content. You can add another comment at the top of every section having chapter name. To quickly jump right to that chapter section , you can call CTRL+F search for the particular chapter ID. If you are planning to use stylesheet sections , you must take into the consideration that chapter’s are not effective in stylesheets which are compressed with all the whitespaces removed.

Consistent spacing
Understanding the approach of your stylesheet from the beginning is valuable as different selectors will have different requirements for the number of properties.
Most of the developers prefer inline code as it doesn’t use much space between specific properties so you could leave out spaces between the colon and the semi-colon. Whereas block-level properties use one property per line syntax. You can easily recognize the differences between the selectors and properties with this type of formatting. It is better to use block-level styles for selectors which are having 5 or more properties as 4 or less properties can be streamlined onto one line.

Naming conventions
The class and ID names of the project certainly an important topic of discussion. You should be mention relevant names to the project itself . Make every effort to build a system where class & ID names are relatively simple and easy to understand. So it will help others
Whether you are using HTML5 elements or div tags , it will impact the structure of your CSS.  You need to learn a lot of things  by studying other complete and flawless websites

Expanded or minified code
Minified or compressed CSS files are without whitespaces which leads to unreadable mess. CTRL+F search functionality helps you to find out the exact bit of code little easier to edit.
Expanded version of the stylesheets is much easier to edit as each selector with it property is visible to you. It’s better to use expanded stylesheet if you are editing files and making twists in files very frequent, though the file size is larger to some extent but editable.
It is better to choose the best method while structuring your own stylesheet which is depends on the size difference and the objective of the website. If you are coming up with new blog which will be updated regularly, you must use the usual stylesheet syntax. As WordPress themes take information directly from the stylesheet and if you are able to read at first sight it is such simpler to edit styles from WordPress. You can use free tools such as Clean CSS or Minify CSS available on web to compress the styles which leads to reduce the filesize.

Seperation of files
You can split the different stylesheets changes such as you can create one css file which have all the information of the page layout and  hierarchy. Splitting the stylesheets will help to reduce the unnecessary weight onto the particular page.
For example, for the video player interface, you might create a seperate stylesheet which is only for pages which are having videos. As adding video player CSS code into main stylesheet increase the page load time of the pages which don’t have a video player,so it must be placed only on the video player page.

If you have huge blocks of code which must to be separated, then its better to use multiple stylesheets.

It is obvious that you will face a number of problems from the beginning of creating a new file till you complete the entire project. But these problems will be reassured easily as you become a more well versed with CSS.

6 Common mistakes when writing css for WordPress theme

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To enhance the look and feel of a website while installing your favorite theme on WordPress, you need to make some changes. Sometimes using custom file editor you make some changes and as you hit the save button, you found website has broken. This might be happen because of mistakes made while writing an css for the WordPress theme.
Following are some mistakes one should must avoid while writing CSS:

Spelling mistakes:
It’s very common to have an occurrences of many of the missed spellings in most of the css writing project. Writing 10PC rather than 10PX while setting up your CSS. CSS written with wrong spellings will not fetch any result. You can use a CSS validator which will easily discover spelling mistakes made by the designer.

Placing the files incorrectly:
Though you are new in writing CSS , it will be beneficial to understand the file placement and which one to work on. All the CSS styles are mostly placed in the style.css file in the theme folder you are using. The HTML code is placed in the index.php file and the PHP file is placed in your theme folder. So, it is easy for you to make changes to specific CSS selector tags in your PHP files, rather than making changes in HTML  files.

Brush-off details about CSS:
The CSS selectors are mainly classified into 3 categories that is ID, Class and HTML Tags. A proper format should be laid out as selector {property: value; property: value; } . Care must be taken that values are in order and every detail is rightly entered. The CSS validators will found all the little details that you likely to forget.

Inappropriate template module:
While making changes in your WordPress theme , it is necessary to check the modular section. Frequently, the developers make modification in the comments.php file rather than the comments-popup.php file.

Choosing for the wrong selector:
When you manipulate the layout of your WordPress theme, sometimes you put all your designs into the incorrect selector. All unnecessary changes will come into the scene once the theme being previewed. To solve this problem, you just need to cut and paste the design code in the correct tag.

Too many choices:
Sometimes error arises when a developer assigns more than one reference to a single or same selector. This situation leads to challenge to make a decision which one to use for retrieving the desired results as multiple selectors get loaded with differing information.

So by avoiding on these common mistakes you can easily setup the CSS for your WordPress theme and make the  uninteresting layouts look more exciting.

Contact Professional Web Designers today to make the best website for your business.