What are the benefits of AMP?


What is AMP?

AMP also known as (Accelerated Mobile Pages) is an open-source initiative by Google focusing at improving the mobile experience. With Accelerated mobile web pages, your website loads instantly (5x faster than regular web page). Users want a streamlined mobile experience. AMP focuses on same with static content that renders fast, very fast.

What are the AMP Benefits?

Increase conversion rates due to improved page load speeds

Every website has a purpose – lead generation, more advertising clicks, or to promote a product and service effectively. With faster loading web pages, users are more likely to continue engaging with your website. Thus reducing the bounce rates, increased length of time on site and higher conversion rates.

Improved User Experience

Did you know?
53% of visits are abandoned if a mobile site takes more than 3 seconds to load
1 out of 2 people expect a page to load in less than 2 seconds.
Google wants to give users speed because of so many websites coming up everyday. If your website offer superior speed for content accessed via search results,  you will maintain or win market share. Google also wants to keep people on the mobile web.

AMP an SEO ranking factor

Though all of the other (search engine ranking) signals needs to be satisfied to show up in Google, AMP will be a major ranking factor. If an AMP web page gets more clicks and fewer bounces due to it’s faster loading capability, Google determines that web page more valuable to users, and it’s likely to show up above other search results in Google. Majority of the people surf Google for finding everything, AMP thus will be an important ranking factor.

Accelerate your website pages today and increase your mobile conversions.

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Accelerate your website speed and Increase mobile conversions

AMP Website deisgning
AMP Website deisgning

What are Accelerated Mobile Pages (AMP)?


In october 2015, Google launched an open source initiative termed as AMP or Accelerated Mobile Pages. Accelerated Mobile Pages (AMP) are basically fast loading light pages designed to load quickly on mobile devices. These pages require few subset of HTML extensions. If you are frustrated with website load time and are looking for a fast-loading mobile web page, then Accelerated Mobile Pages (AMP) is a very accessible framework.

Make you Website AMP Compliant and Increase mobile conversions

Increase mobile conversions with AMP for e-commerce. Google AMP is a natural fit for online retailers because faster-loading pages increase mobile conversions. And the results are remarkable. The AMP pages also have to be made responsive or mobile-friendly. A responsive page or a mobile-friendly page is the same page of the website which is served in a different layout. The pages get displayed according to the device from which they are accessed. Our customers see revenue increases, higher conversion rates and better performance across all user engagement metrics.

Is AMP a Ranking Signal?

AMP reduces the page size to a great extent as it can be seen in the image below. The number of requests sent to retrieve the page is also less. AMP improves CTR and also shows an increase in the number of repeat visits. With number of websites coming up everyday, Google will face bandwidth issue. And thus fast loading, light weight websites will get first preference in Search results. Google already gives Reports regarding AMP and Mobile-friendliness in Search Console and Analytics.

“Google says since they started working on this mobile experience for users, they have seen an incredible global adoption of AMP that has gone beyond the news industry to include e-commerce, entertainment, travel, recipe sites and so on.”


Our Web solution is designed for retail and enterprise websites

We’re a premier, full-service web solution agency specializing in web design, website promotion, e-commerce, custom application development and enterprise-level development. We can convert any website – no matter how complex – into a stunning AMP experience. Our web design solutions infuses rich capabilities into AMP pages, without sacrificing the user experience or brand alignment.

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+91 9769603939

+91 9769663939