More Tips on maintaining existing customers

More Tips on maintaining existing customers

Rewards Programs Foster Long Term Relationships And Repeat Sales

It is said in business that customer achievement is an investment but profitability is built on customer maintenance. In other words, it normally costs you more to sell to a new customer than it does to a existing one. As an effect, your profits are higher when you sell to those who have already purchased from you.

Customer withholding is necessary to business expansion.

So how do you develop customer loyalty and retain their business? Like any successful relationship, If you want customers to be loyal to you, you must be loyal to them. Your product must deliver on its assurance as advertised—but that is just the commencement.

Here are some tips to help you keep your present customers coming back for more:

Offer Exceptional Customer Service

A lot times, customer service can be a important differentiator for companies that sell alike products. In today’s digital age it is all excessively ordinary for companies to hide behind “digital walls”. Many times this indescribable nature can lead to lost sales not to talk about decreasing customer self-confidence. When customers have questions or problems they want them addressed—by a real human with real answers, not just a scripted list of FAQs or automated phone system. Two ways to achieve this are through posting customer service phone numbers on your site and bearing in mind Live Chat type systems.

Stay in Front of Your Customers

You can’t promote customer loyalty if your customers forget you survive. You must stay in contact with them on a recurring basis if possible with information that eventually benefits them in the end (remember it about the customer not you.) Two methods of staying in front of them are through email and RSS feeds. The solution here is to feed them information that helps them. Promotions on products, sales etc… all work and should be a division of your communication but don’t ignore the necessitate to provide them with precious content that helps enhanced their position. This could be showing them innovative ways to use your product, complimentary products that may work well with the one they already have etc…

Develop Customer Friendly Policies

If you desire to keep customers happy you must present flexible policies. Don’t make it stiff for them to return an item, get support for current, broken, or discountinued products, etc… Be flexible and kind of their needs and especially else, make it right for them. Put these policies in place and respect them. If you don’t, your customers will move to the competitors that do by no means to return again.

Think Implementing a Rewards Program

Loyalty or rewards programs are a wonderful way to promote long term relationships and replicate sales. Rewards can be managed in just about anyway you can dream up from earning discounts on future purchases to earning products at numerous levels. Just make certain your internal systems can manage the route you take on. Just about anybody can sell on the internet. Selling profitably and doing it for continued durations is what separates sincere businesses from short run fly-by-night operations. If given the opportunity, I’d to a certain extent build a continuous business that lasts many years than develop a business that is here today gone the next. Profitability is an important element in this equation.

Understanding Conversion Rates Can Increase Your Sales

Understanding Conversion Rates Can Increase Your Sales
I’m a big “conversion” person as many of you by now know.
I like conversion increases and I am at all times looking for higher conversion levels, even tenths of a point at a time (it all builds up.)
Having said that, I thought it was vital to point out one thing I tell store owners. I bring this up for the reason that many store owners I meet feel that increasing conversion automatically means increasing sales and that’s not always the case. You can raise conversion without increasing sales.
You see, conversion rate is a metric that helps you measure the efficiency of your efforts. It tells you how well your site performs to turn visitors into sales (or into other actions if you consider conversion rate in that respect.) Even though it helps you measure efficiency, and is a significant metric toward moving your business in the right direction, you can in fact gain superior conversion without increasing sales.
Ecommerce store optimization tips
Ecommerce store optimization tips
Many of our e-commerce store owners ask us to help them rise conversion— and we are happy to do so (in fact we love that.)
Let’s say you have 100 exceptional visitors to your website and you make 2 sales from that. Your conversion rate is 2%.
After looking at analytics it is determined that one marketing channel—we’ll say paid search for this example—is delivering untrained traffic to your site. For sake of this example again, let’s say that 50%, or 50 visitors, are deemed non-qualified. You come to a decision to turn off that channel so as to not misuse any more money on it (it’s good to stop the bleeding before you burn a hole in your pocketbook. Take that saved money and put it toward resources that can assist you better your business.)
In taking this move toward (i.e. stopping traffic from the portion of the channel that is non-qualified) you now have 50 (not 100) exclusive visitors appear at your site and you still have 2 buy (because the first sales came from that qualified group of 50 anyhow—so those sales shouldn’t change at all.) If you had 2 before you should have 2 now. All you did was get rid of the bad traffic.
Guess what just happened? Your conversion rate just doubled to 4%! But become aware of what did not happen. Your sales remained the same and did not increase. Even though conversion increased, sales remained constant
So what decent does it do to increase conversion and not sales? A lot when you know what you are looking at and recognize that conversion is a measure of efficiency. Under the instance presented here, the double in conversion rate tells us that our site is doing a right job at converting the traffic from the channel which is driving the 50 qualified visitors. Knowing that, we could increase sales in numerous ways, one of which is to draw more of the same traffic from that qualified channel (there are other ways to increase sales as well but I won’t go into them in this article.)
Our conversion rate told us our site was efficient at generating sales from a particular segment of traffic. Let’s now say that we draw 50 new visitors from within that same channel (on top of the 50 already arriving at our site.) Perfectly, we should gain at least 2 more sales (we win 2 sales per every 50 visitors from that channel.) Now you have increased sales!
Your increase in sales would not have been probable though without the information you gained from understanding what your conversion rate was telling you. So the conversion rate is associated to sales and normally an increase in conversion rate can convert to an increase in sales, but not always as directly as some might believe.
Conversion rate is a metric that measures performance—understanding what it is telling you about your business is the solution toward increasing sales.

Is Your Store taking Decisions For Customers?

Is Your Store taking Decisions For Customers?

Optimization of your Shopping Cart.

Tips for a perfect shopping cart experience – E commerce SEO

What makes a customer feel, in-secured while shopping from your store?

  1. No phone number for customer service
  2. No about us page
  3. Check out pages contains security warnings
  4. Links to pages that REMOVE them from the store
  5. Confusing check out processes
  6. Making people register to buy
  7. Asking for a customer’s first born
  8. So the last one is far fetched but, you get the idea.

We reviewed numerous similar websites which gave people reasons not to buy from them.

Store owners should learn that their store has to say:

  1. Buy here now
  2. Shop with self-confidence
  3. This is precisely who I am
  4. You can contact me
  5. Our site is safe
  6. We offer value and service

Take a look at your store right now, what is it saying?

Contact us for making a perfect shopping cart store experience.

Every Single Page In Your Store Is A Landing Page

Every Single Page In Your Store Is A Landing Page
What most people fall short to understand is that every single page within your store is a landing page.
The home page, each section page, and every sole item page its own landing page. You have to care for every single page as a discrete landing page.
That is what people go out of business to understand. Most people consider their home page is their lone landing page.
When people are searching for the diverse section categories you have, those sections are landing pages. When people search for your items, those items are landing pages.
We need to take them from landing on that page and converting to a sale by clicking on the add to cart button and checking out. Every single page in your store is a landing page. When you write a blog article, that is a landing page. Discover a way to send them to your shopping cart.
Keep in mind, you are optimizing a page not your website. Optimize every page inside your website.
Read more about Shopping carts

Building A Better User Experience In Your Shopping Cart

While operating on some e commerce associate sites,  I tried to locate the e commerce merchant’s shipping prices. Unluckily, it’s a extraordinary pain in the neck to find shipping info at most popular e commerce stores.

Making a perfect shopping cart
Making a perfect shopping cart

I believe it’s because they place a blind reliance in their e commerce store’s shopping cart. The difficulty is that the cart was generally created by a programmer – not a customer service rep. So the priorities in design were simple coding, not easy buying. As an effect, lots of shopping carts make happen SMBs to lose sales.

Here are some illustrations of what not to do, and why they’re bad ideas. If the e commerce cart you would like acts this way, switch!

1) Most awful idea EVER: Ask for my credit card info before telling me the shipping price.

I don’t be concerned about/believe your reassurance the card isn’t going to be charged until I click confirm.

I don’t know you. And your site looks like a 4 year old made it.

Quality graphics develop trust – this is a famous finding in survey after survey and usability test after test, as to what consumers use to estimate a site’s honesty.

Asking for card information before telling me what shipping is going to cost would by no means even take place to someone offline. Visualize you go into a used car dealership and the salesman says, “give me your credit card info, then I’ll tell you the price!” – No thanks!

2) Aggravating, close second: late presenting shipping rate information until I get to the page where I type my shipping info.

While this may be reasonable, it considers two things, wrongly:

a) First, that I’m going to add to cart and go through a step or two in the procedure without knowing the total price. That’s more or less the same as above.
b) Second, that you can’t just comprise a easy shipping calculator on product detail pages. It just wishes to ask the Zip code and return a price. Simple database job that doesn’t cost more than $100 to program.

3) Third most awful idea: Making money off shipping.

Yes, plenty of people do it online. No, most consumers won’t find out. Buuuuuuuut…

What happens when you get caught cheating customers on shipping?

I’m not the first affiliate to produce a price assessment site. Heaven knows there’s lots of them around.
It doesn’t cost much to have a practical assistant browse the web and do the legwork to find product prices and shipping rates.
And affiliates, together with myself, are more and more SEO savvy, as well as usability savvy.

What happens is that you finish up with a reputation management difficulty that costs you sales of that product. How?

People click on the price comparison outcome in Google and find you’re more costly.
Guess who gets the sale?

If it happens oftenly enough or deliberately enough, you build up a bad reputation and word gets around. Then you don’t just lose sales on that one product, but across the board. Ouch.

So imagine long term, relatively than trying to take in a few additional bucks at [what turns out to be] your own expense.

A) Outstanding approach: For low-ticket items (e.g. below ~$200), present flat rate shipping countrywide, or statewide/provincewide. Present shipping rates in a chart. If you require to adjust a few dimes/dollars upwards for states further away, you can do so.

This isn’t ‘making money on shipping’ – it’s increasing handiness to customers. You can explain it, and people will know. Consumers aren’t in opposition to profit, they’re in opposition to mistreatment.

Carry away tips on e commerce shopping carts and shipping rate information:
1) Present shipping information on the detail page.

2) If probable, provide flat-rate shipping countrywide. Or else, you can present state-by-state (or province-by-province, in Canada) shipping rates in a table. Figure out your average price to ship to that state and make use of it.

3) If the order is huge enough and you can pay for it, upgrade the shipping so it gets to customers quicker than projected. Amazon is well-known for this practice – which they preferred over TV ads – and look how well it’s helped them do.

See few of ready shopping cart solutions from here