Google is continually increasing its criteria in order to provide a better user experience. One of the new criteria announced by Google is the Page Experience Signal.
#Google Page Experience Update: Decoding
A collection of principles that measure the user experience during a web page visit is known as page experience. Page experience was revealed as a ranking indication in the Google Search Criteria in November 2020. It was introduced in April 2021
#Factors to Consider When Updating the Page Experience
Website performance, page/site load speed, mobile-friendliness, visual stability, secured browsing, HTTPS (Hypertext Transfer Protocol Secure), and intrusive display are all elements that influence page experience.
In other words, a page experience update will evaluate the user experience and provide a ranking to websites in the search results.
#Five signals cover the full Google Page Experience Update.
#1: Core Web Vitals
Core Web Vitals assesses the page’s performance based on three key factors.
#LCP (Largest Contentful Paint):
LCP calculates the total time it takes for a page to load, including the content, graphics (if any), videos, and other factors. It’s preferable to have an LCP of 2.5 seconds or less.
#FID (First Input Delay):
FID measures the time between a user’s initial interaction with a web page, such as a first click, and the page’s actual response time. An FID score of 100 milliseconds or less is excellent.
#CLS (Cumulative Layout Shift):
CLS (Cumulative Layout Shift) measures the visual stability of webpage content. A poor user experience is caused by unstable graphics or site layouts. To participate in the ranking game, you must have a CLS score of 0.1 or less.
#2: Responsive to Mobile Devices
This indicator certifies that your page is mobile-friendly.
#3: Be Careful When Browsing
This signal confirms the security of the page in terms of viruses and malware, as well as if it is devoid of other dangerous content, links, bad downloads, and so on.
This signal determines if HTTPS security is available on your page by examining whether or not an SSL certificate has been placed on the site.
#5: There Will Be No Intrusive Interstitials
This signal determines how easily your material is shown to end-users. For example, when the page is being downloaded, intrusive interstitials such as adverts will be reviewed and validated before the rating for page experience is updated.
#How You Can Optimize Websites To Comply With Google Page Experience?
#Ensure That An SSL Certificate Protects Your Website
All website data (browser-server connections) is encrypted with an SSL certificate by transforming it to ciphertext, which looks like gibberish. As a result, hackers are unable to decrypt or exploit encrypted text, ensuring the privacy of customers and site data.
#Make Sure Your Website Is Mobile and All Devices Friendly
For a better ranking, one component of the page experience update requires that your website be mobile-friendly. As previously stated, Google’s Mobile-Friendly Test tool aids in the evaluation of your website’s responsiveness as well as the identification of other page load concerns.
#Make Sure Your Website Loads Quickly
As one of the primary variables in Core Web Vitals is page load time, as a site owner, you must guarantee that the faster the page load time, the better the user experience. As a result, Google, too, condemns sluggish loading times and favors sites that load quickly.
#Make Sure There Are No Intrusive Interstitials on Your Website
When people come to your site through Google, make sure they won’t be bombarded with annoying interstitials. These incursions are pop-up advertising that blocks access to site content, particularly on mobile devices, because they take up the full screen. To be more clear, interstitials that do not obstruct content are still OK, but interstitials that block primary content are not.
A large number of elements play a role in achieving a successful SEO ranking. After all, everything culminates in a positive user experience. Page Experience Update follows the same rule. Examine the measurements that Google uses in this regard and confirm that your site meets Google’s standards.