Client
A leading enterprise recognized as India’s pioneer in private fuel retail, operating thousands of petrol pumps across the country—from bustling metros to remote highways.
Challenges
This fuel retail giant faced several learning and development hurdles:
Scaling training initiatives across a widely dispersed workforce.
Providing easy, consistent access to L&D content for both field and office teams.
Transitioning from traditional manuals to interactive, engaging content.
Keeping training aligned with evolving compliance, safety, and operational standards.
Solution: Learning & Development Intranet Portal
Creative Web Mall implemented a modern L&D portal tailored to meet the client's workforce training needs, featuring:
Supports video, text, infographics, and bite-sized modules for quick consumption.
Designed for both smartphone users in the field and office staff on desktops.
Training modules mapped to roles—fuel attendants, shift managers, supervisors, and more.
Integrated quizzes, rewards, and certifications to boost completion and retention.
Real-time insights into employee progress, strengths, and areas for improvement.
Social tools like forums, group chats, and peer learning spaces.
Role-based permissions and enterprise-grade data protection.
Impact & Outcomes
| Metric | Before Portal | After Portal |
|---|---|---|
| Learner engagement | Low, sporadic use | 85% monthly active users |
| Training completion rates | ~40% | Over 90% |
| Time-to-competency | 8 weeks | Reduced to 3-4 weeks |
| Oversight & reporting | Manual, fragmented | Centralized, real-time view |
| Safety/operation incidents | Frequent | 30% reduction |