Tips to creating engaging page posts

Tips to creating engaging page posts

social_icons_6_on_mobile_smartphoneSocial media channels are preferred by the most of the businesses to enhance website traffic. You can plan and implement social media marketing strategy to engage the visitors with various posts. It doesn’t matter you are creating a page for the blog, for Facebook or for your website.

This article make available some useful tips to create an engaging page posts.

Develop and maintain a mutual conversation

Links enables your Facebook audience to connect to your website. As it has bigger, clickable area, it easily steals users attention. Also, it makes the audience more curious about your post and drive them to your website.

In your Page’s status sharing area, enter your post URL . After that Facebook will automatically grab the title, description and image from URL.

It also gives the power to customize the text and image of the post. You should try to use clear and descriptive images and maintain best post title and description which helps to grab attention of your audience.

Offer special discounts and promotions

Rich media contents such as pictures and videos are more noticeable by the users and help your posts stand out in News Feed.

Images from Your friends on facebook are more engaging. You can share pictures of your products of your customers relishing your services. You can keep your post more clear up to 250-300 characters since shorter posts helps to keep user more engage with your post.

Drive visitors to your site using link posts

The Mutual interaction between you and customers helps you to know what they think about your product or service. You can ask customers to share their review and feedback on the service provided by you which helps you to enhance your business.

You can also ask the audience about their need and what improvement they are looking in your product or service.

Engage people using Rich media, images and videos

You can offer special deals to keep your customer involved and drive online sales. For example, you can offer your customers some 20-30% discounts or promote buy1 get1 scheme to attract them to your site.

To enhance the engagement with your offers, you can include redemption details and promo codes, as well as offer time-based sales so customers can make a purchase before the time period ends.

Organize your conversational calendar

You can reward your regular visitors with discount coupons, redeemable codes only for those customers who are connected to your page and proved loyalty towards your service. It will help to connect new users to your page. You can also offer free gifts on some special day or occasions.

Organize your posts

If you regularly post topics related to audience interest, it will lead to increase the audience engagement and keep them up-to-date.

The more quick reply you provide to customers’ queries, the more likely they will engage with your site. You can notify customers about upcoming events or megasales.

Provide access to exclusive information to your audience

Conversational calendar helps you to build two-way interaction with your customers. This is the simple way to keep in contact with regular customers with innovative ideas about conversation to be done at regular interval of time.

A content calendar will help not to miss key business events and ongoing news. It will help your content to be well planned and organized, though you are not posting regularly.

Target your posts

Scheduling your post will help you to know when to execute your upcoming events and schedule your post in advance.

You can easily find out the online time of your audience by page insights and post at that time only. Its an easy way to keep engage your audience. By simply clicking on the clock icon on the lower left-hand corner of the page’s post sharing tool, you can easily schedule your post.

Be up-to-date and well-timed

You can customize your post for the particular group of audience who are actually showing interest in your product or service. You can target your post according to interest, age, relationship status,language and more.

You can notify about your offers, discounts and promotions to your targeted audiences. Also, you can invite new audiences and convert them into the engaging audiences.

Analyse the performance

The most important point to take into the consideration is evaluating performance of your posts. You have to understand which post on your site keep audiences engage. Regular checkup of page Insights will help you to understand your customers.

SEO Services in India

As many web sites are coming up everyday, the internet has made it easier for companies to do business worldwide. Internet is the one such modern technology, which brings everything around the world to the comfort of the drawing room. It is quite understandable that consumer searches for information in the internet before they get in touch with a sales representative. Our company can help improve your web presence in a way that you get more and more potential traffic visiting your site on regular basis.

SEO India is a one of a kind SEO company in India with experts who can best understand the basic technologies of search engines and how they work. We are an SEO Company in India with high level of expertise in all kinds of Internet Marketing strategies. Whether you use your website to directly market the products (B2C) or to promote your business/services (B2B), if your website does not have top rankings on search engines like Google, Yahoo and MSN, you may lose significant number of sales / business opportunities and potential customers.

SEO India is here to serve you. SEO India is a leading result driven, professional Search Engine and Internet Marketing Company for the E-Commerce Industry. SEO India has a devoted team of experienced SEO Specialists, Online Advertisement & Internet Marketing Specialists and Link Building Experts. Be it SEO marketing, Internet marketing, Link Building or Pay per Click services, SEO India is the right choice for you. Search Engine Optimization (SEO) is an art of making your website appear in the first few pages of the search results of search engines for a select set of keywords. In other words SEO creates your website appears on the first page of a search engine like Google, Yahoo and MSN, when someone searches for your product or services. It is worthwhile to note that 80% of website traffic happens only through search engines. This speaks volumes about importance of getting the search engine rankings for your web site. SEO India is professional Search Engine Optimizers and SEO friendly Web Designers in India.

Our Company provides monthly reports where you can catch the results of your website and se how your keywords are performing. These keywords can get better the visibility of your website and hence have traffic. With our SEO consulting and Team of expertise you can feel free and concentrate on other aspects of your business.

Selecting SEO Company in India

If you are thinking that having a well designed and developed website would bring you usual business, you got to re-think. In this type of stiff competition, you require a lot more than a website to earn regular profits from your business. What would you do with a website if it is ranked 400th or lies on the tenth page of a search engine? It is as good as nothing. Whereas, if the same website, even with not so great design is ranked fifth, you can be rest assured of regular business. This is where, SEO comes into play. A good SEO India company would center on pushing your website up in the search engine rankings. Hence, it is significant to outsource your SEO work carefully.

Selecting SEO India has surely become a safe and reliable option for offshore companies. With large pool of IT professionals, excellent infrastructure, government support, lower costs and quality work, India definitely holds the edge over any other country, when it comes to search engine optimization. However, even with all these positive factors, you can’t go for SEO Company in India with closed eyes. Following are the things that you should be careful about if you are selecting a SEO service provider in India:

  • Beware of the companies that guarantee the number one ranking in the search engine. It is very much clearly mentioned that no company can guarantee the first rank
  • Ask for references before signing any deal with SEO consultant in India. It is also important to study the work they have done before.
  • Watch out for the service provider’s search engine ranking. If he can’t maintain his ranking in the top ten, then how will he increase your ranking?
  • Make sure that the SEO expert in India you are employing collects back links from reputed website. Back links from known websites would definitely help the optimization of your website.
  • If a SEO company in India promises you with instant results, there is definitely a check. Optimization of website is a long process and it might take few weeks or even months before you start getting results

Apart from taking all these cautionary measures, you ask few tricky questions before you pen a deal with SEO expert in India. Ask the company if it would optimize the website on the keywords mentioned by you, and if they say yes, reject the company straightaway. A company would always optimize your website on the keywords that are mostly used and not on the keyword you think are right. With considering all these factors, you will surely be able to select your SEO Company in India.

Search Engine Optimization

On Page Optimization (Optimization)

Defined: On-page optimization (on-page SEO) is what can be done on the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content.

On-Page SEO Checklist

• Always start with keyword selection, research and testing
• Meta Description tag
• ALT tags
• H1 tags
• URL structure
• Internal linking strategy
• Content
• Keyword density
• Site maps, both XML and user facing
• Usability and accessibility
• Track target keywords
• Expect results in 6-12 months

Avoid common on-page SEO mistakes such as:

• Duplicate content
• URL variants of the same pages
• Off-site images and content on-site
• Duplicate title tags

Do not use on-page SEO spamming tactics such as:

• Hidden text
• Hidden links
• Keyword repetition
• Doorway pages
• Mirror pages
• Cloaking

Off-Page Optimization (SEO)

Defined: Off-page optimization (off-page SEO) is what can be done off the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.

Off-Page SEO Checklist

• Always start with keyword research, testing and selection
• Use Keywords in link anchor text
• Obtain links from high ranking publisher sites
• One-way inbound links (not link exchange or reciprocal links)
• Different keywords in your link-ads from the same site
• Gradual link building technology (no growth spikes)
• Use relevant keywords near your inbound link (contextual relevance)
• Deep linking (from multiple pages to multiple pages)
• Target a large list of keywords (5-500+)
• Link from sites with a variety of Link Ranks
• Track active all keywords and refine strategy as required
• Discontinue campaigns if ranking does not improve
• Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)

Avoid common off-page SEO mistakes:

• Duplicate keywords in link adverts
• Site-wide links causing link growth spikes
• Using on-page SEOs to do the work of specialist off-page SEO’s
• Placing random links without keywords near your link adverts

Do not use off-page SEO spamming tactics such as:

• Link farms (sites with 100+ outbound links per page)
• Using irrelevant keywords in your link-ads
• Garbage links
• Link churning
• Hidden inbound links

Off Page Optimization VS on Page SEO (Optimization)

Have you been investing heavily into on page optimization (optimization) and not seen any results?

You may have made sure that you picked one of the best on page optimization agencies in the industry, got references, asked for case studies then after risking it all with a 12 month contract, you invested all your expectations and large part of your internet marketing budget with the on-page Search Engine Optimization (SEO) agency.

Months later with your patience worn through and no significant results delivered, you must be frustrated with the lack of returns on your investment and possibly even ready to give up on SEO all together.

We have been very surprised to see how many of the top SEO agencies in the UK have been very slow to change their optimization strategies; now that on page optimization has mostly lost all of its affect.

Is there any need for On Page Optimization?

There are some basic optimization issues that are critical to have in place and then there are more technical / advanced techniques that can improve your search engine rankings. You should not pay for basic SEO advice and you do not need to pay much for advanced optimization advice.

We disclose up to date SEO advice and tips to most of our clients at no charge.

After having the basics in place, creating masses of useful content is the main on-page optimization strategy that a webmaster should focus on, but without off-page SEO you will not see your website’s current ranking increase significantly.

More on off-page optimization…

Off page optimization or off-page SEO is basically controlling how the internet portrays your website.

A professional off-page SEO will be able to employ their own resources* to control how search engines view your website and thereby control your ranking. Most off-page SEO techniques done well will result in very high ROI and high ranking in MSN, Google and Yahoo!

One way links from their link publishing partners
Gradual link building technology
Your business partners and their link publishing resources
General internet resources: Powerful free directories, one way link brokering etc.
Online PR campaigns
News articles

Are there any risks associated with off-page SEO done incorrectly?

We recommend that you only use professionals for your off-page SEO

Make sure that the company winning your business has been focusing on off page SEO for more than two years and are not late adopters jumping on the band wagon of a new product and service that has been under boom demand of late.

Online Marketing Plan

Internet marketing refers to the marketing and promotion of the product and services you offer on your website over the internet. It is associated with different business models like e-commerce where product and services are sold directly to consumer or to business. Another one is publishing which is the sale of advertising. Lead-based websites generates value to their sites by sales and lastly affiliate marketing in which product or service is develop by one person while the other active seller sells it with a shared profit.

There is variety of ways to promote your website on the internet. In the past banner ads were popular but now they are just a waste of money as the trend on clicking them shifted but yet they charge you. Email campaigns are also a way for advertising but the spam laws these days are so broad that you can break them without even knowing. So the authentic ways of Internet marketing services are:

Internet Search Engine Placement:

Internet search engine optimization placement term may be new to many people. For some it may refer to buy link placement on different search engines while for others it may be search engine optimization of a site to get top ranking. In truth, search engine placement is a combination of both. Pay per click is an effective and popular way to attract direct traffic to your website. But if the visitor’s rate is not converting into sales, means that the people who visit your site are not showing interest in your site than you have to keep a close eye on your return on investment. SEO is a popular way of increasing a page rank in the natural listing of a search engine. It produces heavy traffic for free.

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Email Newsletters:

It is the era of e-commerce and search engine marketing, thousands of people buy and sell over the internet each day. A lot of visitors leave their email address when they are interested in some product or service or even subscribe to get updates on new packages which also protect it from spam. Email newsletter is a powerful marketing tool developing these days. It draws large amount of traffic to a site. The key points in writing a newsletter are that it should be short and concise and interesting to read because people don’t have time these days to read the entire email newsletter they receive. 70% of the users in USA make online sales and purchase in which there is a large proportion influenced by email marketing.

Link Popularity and Article Submission:

Search engine submission Link popularity is an important factor that search engines use to place a website ranking. A site receiving tons of links makes it more popular and symbolizes the authenticity of information on that site. One more technique is to submit informative and unique articles on the internet to attract traffic to your site, it also helps you in building your links.