Reasons Why Every Business Needs Custom Twitter Hashtags


Nowadays, Hashtags are used on all social network platforms, including Facebook, Instagram, Tumblr, Twitter and other, to communicate and link information all over the place. Basically, custom hashtags are used to communicate and share. Best thing, they are distinct and completely free. These days custom hashtags are most popular on Twitter.

1) Twitter chats:

Twitter is the one of the popular platforms to connect with potential customers and clients via twitter chat. With the help of custom hashtag, chat members can follow the conversation by using  Twitter’s search box. You can select a third party Twitter chat provider and give it a more professional look to appealingly designed Twitter chat room. Most of them provide free twitter chats and register the hashtag to help you so you can easily track it.

2) Embedded timelines:

Twitter widgets with the latest tweets are general, embedded timelines with custom hashtags. You have to get ahead of competitors and enhance your branding by implementing a timeline that exclusively displays tweets with your own hashtag. Just like Twitter profile timelines, also embedded timelines allow for custom link color.

3) Track reach long-term :

Basically a custom hashtags can be used for Twitter campaigns to track results once you have done with the campaign. A startup could have an target hashtags, a pre-launch hashtag, as well as similar hashtags for specific events like webinars. For an event like webinars  is promoted on Twitter with a customized hashtag, the results of the campaign and long-term results can be measured even after the campaign is stopped since hashtags can be tracked freely and exclusively from promotions.

4) Widgets and buttons:

You can facilitates visitors  to make use of widgets to tweet a quote having your hashtag to boost your blog or website. Your twitter handle is comprised by default in the bulk of free widgets and the tweet itself can be set up manually. Moreover, Twitter also shows Tweet buttons with the automated insertion of a custom hashtag on their developer website.

5) Hashtags help SEO:

As hashtags are easily indexed by search engines, using the similar custom hashtag on the different social platforms helps to optimize organic search results for your company brand or business. Hashtags is one of the way to tell  search engine algorithms you how what accounts are linked.
Preferably, the main hasgtag should be display in the profile or page descriptions as well as in the content but descriptions seem like to have the maximum impact on search engine rankings.

6) Promotions:

You can create a custom hashtag that you can use for all promotions. Existing and  potential clients will identify the hashtag and connect it to something great coming their way. Different ideas for promotions could be contests, discount offers on orders over a specific amount, draws, free shipping, get two-for-one, and many more.
If you are running a business for Burger shop, your hashtag could be #annesburger25 for 25% off. Also, you can write as #annesburgerpromo, #annesdraws, #annesbrgrpromo, #abcontest, and so on.

7)  Event integration:

Custom hashtags are are the finest add-on used for the live events. As custom hashtags are the free way to create publicity as well as can be shown in real-time on a large screen at the time of live events only. Participants will enjoy the public display of their content and will tweet  just to check whether it is actually a live feed or not. Live hashtag feeds will help to enhance online as well as engagement since visitors will take pictures of their tweet on the screen and share it with their followers on various social networking channels. Furthermore, the pictures sharing rate normally goes high as nothing makes bigger impact than getting your picture on an large screen which seen by all the event participants.

Negative SEO Ranking Factors

Search engine optimisation is a multi-layered procedure. Obviously, sorting out the negative SEO practices on your site is every bit as valuable as implementing the positive one’s. Many sites fall foul of the search engines by committing some of these common SEO blunder; site cloaking, keyword stuffing, canonicalization and downtime of your web server. It is in your interest to confirm you don’t commit these mistakes and to correct them if you are.

Site cloaking is the process of presenting the search engine spiders an unlike page from the one that actually exists, for the purposes of boosting that page’s ranking. It is achieved by the use of a variety of scripts and programs. It goes without saying that if you are cloaking your site, then you are almost certainly aware that you are breaking search engine ‘law’. If discovered, the penalties are an instant blacklisting, which will make happen your site to drop down the rankings and in some cases vanish altogether. Quite simply, if you desire for your website to have a long and productive existence on the web, then don’t go anywhere near website cloaking.

Keyword stuffing is another big no. First used in the early days of search engines like Google, cunning web masters used to stuff their web sites meta tags full of alike keywords, in effort to boost their websites outcome. While successful at first, Google and others cottoned on very quickly and dropped meta tags as way of calculating search engine ranking. Over the past few years however, some website owners have sustained to employ this technique in relation to their title tags and main body copy. Such a technique will serve to damage your ranking and could even get your site blacklisted all together. Don’t do it!

Duplicate content is not as big of a problem as some other SEO experts argue. However, there is one issue to be aware of when it comes to duplicate content on your website which can obstruct your SEO efforts, canonicalization. In simple terms, canonicalization means having more than one URL for a specific web page. For example redirects to and many people may view these as the same URL. In the eyes of the search engines however, they can be viewed as diverse and having both URLs available to access can lead to problems. The search engines can view these as the same but different pages and start dropping these pages from the results altogether. It is therefore vital that you always use the same type of URL structure consistently across your website. It’s also best to use a permanent redirect (known as a 301 redirect) on any URLs which don’t follow this structure, to one’s that do.
Finally, your SEO efforts can be effected very much if your web server is prone to prolonged downtime. If the search engines software bots come to crawl your site and find it no longer online they may eliminate it from the rankings in total. Even once the site is back up and is re-crawled, the damage is done and it can take months to recover your earlier ranking. Always take care you select web hosting with a proven track record and if you are experiencing problems with your current hosts then move your site to a new one.
Keep in mind, taking care of these negative SEO practices is just as valuable as implementing the positive one’s.