Accelerate your website speed and Increase mobile conversions

AMP Website deisgning
AMP Website deisgning

What are Accelerated Mobile Pages (AMP)?

 

In october 2015, Google launched an open source initiative termed as AMP or Accelerated Mobile Pages. Accelerated Mobile Pages (AMP) are basically fast loading light pages designed to load quickly on mobile devices. These pages require few subset of HTML extensions. If you are frustrated with website load time and are looking for a fast-loading mobile web page, then Accelerated Mobile Pages (AMP) is a very accessible framework.

Make you Website AMP Compliant and Increase mobile conversions

Increase mobile conversions with AMP for e-commerce. Google AMP is a natural fit for online retailers because faster-loading pages increase mobile conversions. And the results are remarkable. The AMP pages also have to be made responsive or mobile-friendly. A responsive page or a mobile-friendly page is the same page of the website which is served in a different layout. The pages get displayed according to the device from which they are accessed. Our customers see revenue increases, higher conversion rates and better performance across all user engagement metrics.

Is AMP a Ranking Signal?

AMP reduces the page size to a great extent as it can be seen in the image below. The number of requests sent to retrieve the page is also less. AMP improves CTR and also shows an increase in the number of repeat visits. With number of websites coming up everyday, Google will face bandwidth issue. And thus fast loading, light weight websites will get first preference in Search results. Google already gives Reports regarding AMP and Mobile-friendliness in Search Console and Analytics.

“Google says since they started working on this mobile experience for users, they have seen an incredible global adoption of AMP that has gone beyond the news industry to include e-commerce, entertainment, travel, recipe sites and so on.”

 

Our Web solution is designed for retail and enterprise websites

We’re a premier, full-service web solution agency specializing in web design, website promotion, e-commerce, custom application development and enterprise-level development. We can convert any website – no matter how complex – into a stunning AMP experience. Our web design solutions infuses rich capabilities into AMP pages, without sacrificing the user experience or brand alignment.

Contact us now

+91 9769603939

+91 9769663939

Finding the Right Pay Per Click Advertising Company

graph-752712_640

In competitive digital marketing, Pay Per Click is one of the rapidly growing online promotion strategy. PPC marketing is primarily considered to be beneficial and the proposed traffic or web page views your desired tour site to reach can be put into effect by applying proper keyword search technology.

You can  find the suitable advertising agency which offers finest Pay Per click services which can help you optimize your online marketing campaigns.

This article will definitely help you to find out the right pay per click service provider company for your brand and services.

Always Look For The Latest

A best pay per click service provider should always remain streamlined and updated about the latest tools and technology also needs in order to achieve a successful Web PPC SEO. They also aware of some tricks of their line of work which all can help in obtaining a cutting edge ROI.

Once you are done with a final decision to come up with a PPC campaign, it will be effective for you to track down the conversion rate of your online marketing strategy. It is also important to design some pages which contain the essential codes for browser identification that has been suggested by a particular pay per click campaign.

Know Their Story And How They Made It

Before choosing any PPC service provider company, the main aspect is the success story of how many people have actually worked with them. You can join and post on forums online, you may possibly will learn about these organizations or you can do research about them. You can check these websites and then you can decide about the minimum deposit requirements and start from there. After completing your research, you can make a list of price comparisons of companies whichever  you have searched. It will help you to set minimum bid from among the selected service providers.

The main feature of the PPC advertising depends on the appropriate keyword searches. Once a potential customer enters a distinct keyword or phrase, a list of pages would come up quickly. By simply clicking on this link, it enhances the number of views or visitors which can then add up to the revenue of the company. This is the only reason that service providers want to be placed in the first page results that every online user sees.

Generating Enquiries through Pay-Per-Click

7460432758_ecfe4ec92f

Pay-per-Click is one of the  popular marketing strategy where a business pays Google for each visitor that clicks its links. This link becomes visible in the Google search engine results when someone looking for something on the search engine, where the search results display depends on the amount of money the organization or business is keen to pay.

Most of the organizations prefer to opt an organic search results through high quality and relevant content, since Pay-Per-Click cost a lot. With the help of correct steps and advertising strategy, pay-per-click efforts could pay off down  the road exclusively if the main goal is to achieve consumer queries that your brand ignited interest in.

Your sales, customer support team and  interactive website could do the rest of the talking in converting visitors into buying customers. Once you start your pay-per-click work with the aim of triggering inquiries could help enhance your sales opportunities.

Localized Content:

Most searches target local places, espacially restaurants, grocey stores for their needs. Your website content should be having your particular business area so that your search engine rank blow up.

Optimized Keywords:

Take a enough time to find out the keywords that emphasize and drive search results to your business. Once done with the list, make use of this when enticing in pay-per-click activities so that it improves your online visibility and relevance, which enables Google trust you more. If they found that your appropriate keywords make some sense while searching, they boost your ranks and also provide some discount to your PPC fee.

Creative Website:

As your main goal is to engage visitors in a conversation with your team, that landing page that your visitors will see after clicking your link is crucial to making them stay and post a question about your brand. The visitors are always expected to see what they are searching  for else they are just going to leave your website. This is the situation that is difficult to recover. The content, responsiveness feature of the website and its user-friendliness makes client to stay on the website longer enough to send an inquiry.

Quality Content:

Quality Content is the one of the important aspect which matters to engage the visitors on your site. You can answer visitors’ questions through the audio, text and video that you embed in your web pages without them going through your customer service line. Having a reliable and accessible FAQ page could generate interest and generate inquiries.
If your Q&A are solving the visitor’s queries, it could convert people into buying customers.

Results Analysis:

As in any other aspect, you can measure and analyse the result of your marketing activities that could tell you which ads you should carry on, which one to keep away and how much effective your pay-per-click investment is. You can compare your ROI with conversion goals, so it will be easy for you to make a decision on how to implement and design your pay-per-click plans much better and effective.

Avoiding Simple Design Mistakes

website-design-mistake

Many of the world’s websites suffer from mistakes that can dramatically impact their effectiveness. The mistakes done while designing a website can be easily avoided. This article lists the some common mistakes with helpful advice on how to avoid them.
No matter how well or how poorly your site is implemented, by far the largest mistake occurs when the website’s role in the overall strategy of your organisation has not been well thought through. Only once the strategic purposes and role of the site are understood can the site be built in a manner that achieves those objectives.

1. Lack of Accessibility:

Accessibility refers to the ease with which a wide range of users can access your website. It also refers to the vast array of equipment, operating systems and browsers that are used to surf the web.

2. Infrequently Asked Questions:

Most of the websites no longer have FAQs pages and rather updated their content to provide information to the visitors. All the content of your website needs to be relevant to the visitor who are frequently visiting the site. Relevant and quality content will give them a good impression and will increase the chances of a visitor becoming a customer.

3. Can’t find contact information:

For small and medium businesses this is crucial as your contact information provides a key link to reality, giving customers confidence that they are dealing with a real business rather than a chiseler. You should provide the contact information,  including conventional methods such as phone and business address.

4. Click here To enter site:

Don’t waste your home page with a “Click here to enter site” link since your website visitor is already here, so help them immediately with relevant and quality content.

6. Too much flash:

Since not only everyone has flash but also not everyone has the bandwidth to support flash. Though flash can add movement to your website. If you have decided that it is appropriate to use a sizeable flash component on your website then make sure that the visitor receives visual feedback while it loads.

7. Too many meaningless graphics:

Excessive use of graphics will create confusion and lead to slow down the user experience. Graphics used in your website need to be optimised to ensure that the site is running at faster speeds. It will help your website to enhance the user experience.

8. Search Engine Unfriendly:

Although  having a search engine friendly site will not assure you high rankings on your favourite search engine. These include having a site map, brief and relevant content, use of standard mark-up tags that are recognised by search engines as well as meta tags such as keywords and a description.

10. Poor navigation:

Navigation from your website should be systematic and structured in a well-manner consistent web conventions. You should stick to standard techniques and locations for navigation elements such as links and menus. Navigating through your website should be perceptive. It must be easy for each visitor to find the primary links such as “Home” and “Contact us” links with simple distinguishable navigation elements.

11. Poor color schemes:

A poor colour scheme will distract visitors from your website. At worst, the message from your site will become unreadable. It is also essential to keep vision impaired users in mind, so if your site features coloured text on a coloured background then it would be wise to offer a high contrast option. This can easily be done using style sheets.

12. Expecting that people will read your Web Pages:

Many of the people skip to read the web page completely. They just look over the web pages for relevant information, zooming in on the essentials that catch their interest. So it is important that you will display the well-ordered information which is easy to locate on the page.

13. Pop-up Windows:

Try to avoid pop-up windows, unless it is essential to use in your website. Most of the visitors find pop-windows irritating and also many browsers block them.

14. Broken Links:

All the links on your website should be properly tested and work. Visitor encounter a  broken link will  look improper and lead to demoralize the visitors in your website which affects business revenue of your organization.

A flawless site will load in not more than a few seconds. As website visitors are highly impatient and will leave slow sites redirecting to another website. Reasons for slow loading pages may include heavy size graphics, optimum graphics formats.  If there is a certain, unavoidable reason for having a slow site, then provide visual feedback for the visitor while it loads. Site graphics need to be optimised to ensure that the site is displayed at a appropriate speed.

Google keyword planner and other keyword volume tools

google-keyword-tool

Keywords plays the crucial role in SEO campaign. Any keyword related mistake will be a trouble-seeker for your site. This is the primary reason behind the need for reliable and stable keyword research tool. The tool provided by Google named THE was the Free Keyword Tool which is history now. Fortunately, there are alternative tools for keyword volume research with the similar functionality. But these tools are fit only for PPC research rather than SEO research.

Following are some of the suitable keyword volume tools with advantages and disadvantages.

Google Keyword Planner
The Google Keyword Planner from Google is a better option than other tools along with paid tools and offers the similar functionality as an old Free Keyword Tool.

Merits of Google Keyword Planner
The advantages of the Google Keyword Planner can be summarized as follows:

If data comes from the source only rather than third party, it is more consistent. In this tool data directly comes from Google itself.

If you are focusing on the local SEO, you can enhance your search, for the small town viewers.  Local keywords will help you more to increase the possibilities for local search.

It looks more advantageous when you can view groups of keywords rather than single keywords only. Offered keywords are organized together in these tools.

Disadvantages of Google Keyword Planner

Google Keyword Planner doesn’t have many disadvantages:If you want to use this tool, then it is necessary for you to have an AdWords account as it is not available distinctly.

This tool search only for exact matches. It is unable to search for broad and phrase match.

You can’t target volumes on desktops and mobiles separately as both the versions are combined in one only.

The Google Keyword Planner is a still superior tool than the other competitive tools  available in the market.

Bing Keyword Tool
If are looking for an alternative to the Google Keyword Planner, you can simply check Bing Keyword Tool .

Advantages of Bing Keyword Tool
The advantages of Bing Keyword Tool are as given below:

you can search for volumes during a  particular data range, for example, holiday volumes or seasonal volumes. This is not possible with the Google Keyword Planner.

If you want to optimize for Bing, this the suitable tool to use. One just needs to concentrate on the efforts to be taken on Bing.
This tool will help you search trends, which include data over time as all the data is noticeable straightaway.

Disadvantages of Bing Keyword Tool are as summerized as follows:

Like Google Keyword Planner ,this tool is also not available separately and is not publicly accessible. You need to sign up for Bing Webmaster Tool.
Whatever data you get on optimizing for Google is not always useful. As you need more exact and accurate data to work well on Google though you
can search trends.

The tool will not work for the local data. It is working fine when you try for country level,  but if you  trying for the detailed local data, including city level and town level, it will fail to give you a proper result.

WordTracker Keyword Tool:
Though WordTracker Keyword Tool is not popular and usable nowadays, you can consider it as an alternative keyword research tool.
Advantages of WordTracker Keyword Tool are:

This tool helps you to get a better idea about the competitive keyword. It gives you the idea about the volume of competitors as well as the volume of
the searches. You can skip the keyword which is too competitive .

This tool provides the multiple search filter so you can search for exact terms, related terms or keywords in any order.

You will get data from SEMRush search tool, if you subscribe to this tool.

This tool is not completely free as it offers a free version with limited functionality. You have to pay if you want to utilize the  fullest functionality of the tool.

You need to sign up to use this tool.

Since the data doesn’t come from Google or other major search engine, its reliability is not high. Still, you can use it for direction,  but you’d better double check with other tools, if you plan to build your whole campaign on it.

There are many more keyword research tools available which are free as well paid,  but are not much reliable.