Free SEO vs Paid SEM

There are many ways to drive traffic to your website and essentially the two most important ways are SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Both revolves around the keywords.

SEO is the strategy used to optimize your website and getting more traffic to your site from search engines. Optimized websites helps to get higher ranking in less time.

SEM is an marketing strategy used to get more visibility in search engines by paid search advertising.

What Is Free SEO and What Is Paid SEM?
SEO includes the link building and onpage optimization accomplishments the with the  objective of achieving high rankings in search engines, while SEM is basically buying an advertising space in search engine results to appear on top of the searches like PPC (Pay Per Click).
When to Use Free SEO?
There might be situations when you need SEO. These cases involve:

Tightened budgets
You can choose SEO as a marketing strategy when you have a limited budget and the able to pay only for some cheap PPC clicks. But those few clicks will not be helping to achieve a great ranking. So its better to make use of the SEO strategies till you have a  budget for paid advertisements.

Limited competitive keywords, specially long-tail keywords.
You don’t need much time and efforts to get high rankings for the less driven words. You will get good rank with the use of long-tail keywords without any specific SEO strategy as you will barely get much clicks if you bid on them. You just have to include the long-tail keyword repeatedly.

When to Use Paid SEM ?
Most of the people turn to the paid search and PPC when free SEO fails to deliver the results  you are looking for. There might be a situation when your websites that rank well for  your keywords which are get buried down the search results as soon as a search algorithm gets updated.

When you need huge traffic in a shorter time.
As a free SEO takes too much time to deliver the results , PPC is your only choice to gain a lot of traffic in a shorter period of time. For example, if you want to sell some Diwali stuff and you are using too competitive keywords, you might get good ranking, but is useless to rank high related to Diwali in the month of January. So you might want  to navigate  massive traffic in October and November to your site, PPC is the only productive option for you.

For competitive keywords.
PPC is much cheaper than organic for competitive keywords if you already know how much time free SEO takes. If you use Adwords from google which is basically expensive will lead to high cost. Rather than you can try first competitive keywords on Adwords alternatives which will help you to get succeed in achieving better results for a small percentage of the money you would spend on Adwords.

You can start your Facebook Social Media Campaign now with Creative.

Search Engine Optimization– Boost your ROI with us

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SEO service provider in Singapore are primarily a way for your e-commerce website to gain high rankings in search engine results, as a result increasing your website traffic. You can do this by proving to a search engine that your website is the most relevant for particular search keywords. For example, if you are offering email and web hosting in Singapore, you may want Google to view your website as the most relevant for key search terms such as Email services in Singapore, web hosting services in Singapore, etc.

If you are looking for a trustable company to do SEO for your business website, we suggest you settle for only the best.

We have been providing quality Search Engine Optimization Services to clients across the globe since years. Our quality SEO services not only increased the number of targeted  traffic to your website but also ensure your visitors to become regular customers and increase sales conversion rate with the help of the SEO-friendly web design.

We analyze your website precisely

Quality SEO is not simply about changing on-page fundamentals of a website. Search engine spider friendly website can easily achieve high rankings.  We have a dedicated technical team to assist you to ensure that your website overcomes all the hassles and is optimized completely.

Web Analytics is not simply about knowing how many visits to your site have every month. At Creative, we have SEO consultants evaluating data about your website. We analyze site Traffic, total time spent by visitors on your site, How visitors navigate through your site, which browser do they use the most, which pages do they like the most,  which part of your site is scaring away customers, which product sells the most, at what time of the year does it sell the most and many more.

All this information helps us take well-versed decisions in our campaign and helps your business always stay ahead of the competition.

Our SEO professionals

Creative features of over number of dedicated SEO experts having remarkable experience in the field of Online Marketing. Our team will help your website rank high on Google and other popular search engines such as Google, Yahoo, or Bing and thus drive targeted traffic to your website. With the help of proficient search optimizers, we understand that the targeted traffic helps business to achieve higher sales. All our efforts for your website are heading towards gaining targeted traffic from very relevant search keywords and maximum possible returns  for your business.

SEO for all Websites

We are expert in handling SEO for all kinds of websites. We offer a finest solution for you regardless of pages from your website. Our years of experience give us the certainty and potential to achieve the best results for you nevertheless what challenge you throw at us.

If you are looking SEO service provider for eCommerce websites, SEO audit of your website, local search or videos, Creative surely has a best solution for you.

You can see our success stories by having a look at our case studies as well as can read clients word about their satisfaction.

How to Choose an Internet Marketing Company

Internet Marketing Determines Web Success

Internet marketing is necessary to the success of web sites. You can have a professional looking website but what good can it do if internet users are not able to find it when they need your products and services? That is where an internet marketing campaign comes into play.

“Your website has to magically appear before buyers when they need products and services.”

Internet marketing is similar to designing websites- it does not need much experience to do a good job, just good knowledge and a keen eye for details. It is fundamentally significant for a good internet marketer to constantly update himself weekly, if not monthly, of online markets. There are many ways to market your website.

Find a Competent and Reliable Internet Marketer

Justify the costs of hiring an Internet Marketer – First of all, getting an internet marketer is not necessary for every website. If your website is a business website or a website which you want to generate income from, it is good to seek a competent internet marketer to work on your website. The costs spent on your website for internet marketing has to be justified and often, they are justified by having more revenue and traffic to your web site.

Potential customers have to know that there are no guarantees in SEO. Since everything is fundamentally based on search engines, SEO work is at the compassion of major search engines like Google. Many SEO companies tried to secure customers with guarantees that they cannot fulfill, resulting in lawsuits or customers getting burned for hiring their SEO services.
What an Internet Marketer can offer

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In short, an Internet Marketer oversees that your website is built properly for visibility and promoted with the best dollar spent on your internet marketing campaign. It is no good having a website and not appearing in internet searches. Your website has to magically appear before buyers when they need products and services. Internet Marketers deploy search engine optimization techniques to make your website visible and targeted to internet users.

Internet marketing requires research and analysis effort for individual website, followed by optimization of website. Hundreds of hours may be spent on each website, depending on the size of your targeted market. You are essentially paying for the amount of effort involved, effectiveness of your internet marketer and daily sales tracking of your website.

How to choose Internet Marketer- Internet marketing requires constant updating of skills and knowledge. One crude way to test if your internet marketer is a genuine or fake- Ask your internet marketer about recent events that happened in his field. If he cannot answer that, he must have a genuinely good reason to back himself as a good internet marketer! At times, it is easy to fall prey into the hands of bad internet marketing company as happened in US and other parts of the world.
It is also important for you to feel comfortable with the amount of money you are spending on getting your site popular before committing yourself to a internet marketing campaign. Internet marketing campaigns typically last a few months and requires monthly tune-ups to your website. Include the costs of an internet marketing campaign when doing your company’s advertising budget.

Online Marketing Plan

Internet marketing refers to the marketing and promotion of the product and services you offer on your website over the internet. It is associated with different business models like e-commerce where product and services are sold directly to consumer or to business. Another one is publishing which is the sale of advertising. Lead-based websites generates value to their sites by sales and lastly affiliate marketing in which product or service is develop by one person while the other active seller sells it with a shared profit.

There is variety of ways to promote your website on the internet. In the past banner ads were popular but now they are just a waste of money as the trend on clicking them shifted but yet they charge you. Email campaigns are also a way for advertising but the spam laws these days are so broad that you can break them without even knowing. So the authentic ways of Internet marketing services are:

Internet Search Engine Placement:

Internet search engine optimization placement term may be new to many people. For some it may refer to buy link placement on different search engines while for others it may be search engine optimization of a site to get top ranking. In truth, search engine placement is a combination of both. Pay per click is an effective and popular way to attract direct traffic to your website. But if the visitor’s rate is not converting into sales, means that the people who visit your site are not showing interest in your site than you have to keep a close eye on your return on investment. SEO is a popular way of increasing a page rank in the natural listing of a search engine. It produces heavy traffic for free.

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Email Newsletters:

It is the era of e-commerce and search engine marketing, thousands of people buy and sell over the internet each day. A lot of visitors leave their email address when they are interested in some product or service or even subscribe to get updates on new packages which also protect it from spam. Email newsletter is a powerful marketing tool developing these days. It draws large amount of traffic to a site. The key points in writing a newsletter are that it should be short and concise and interesting to read because people don’t have time these days to read the entire email newsletter they receive. 70% of the users in USA make online sales and purchase in which there is a large proportion influenced by email marketing.

Link Popularity and Article Submission:

Search engine submission Link popularity is an important factor that search engines use to place a website ranking. A site receiving tons of links makes it more popular and symbolizes the authenticity of information on that site. One more technique is to submit informative and unique articles on the internet to attract traffic to your site, it also helps you in building your links.

Online Marketing Strategy

The Ultimate Internet Marketing Strategy

If you believe that you can jump in, make a website, submit it to a few directories or blogs, sit down, relax & watch those thousands of dollars (that you’ve seen in many marketers’ checks) to come, then you need to stop right there. It isn’t going to happen. You need to think: who you are and where do you want to be in the future. Whether offline or online, there are only two things that matter: “Buying” and “Selling”. Basically, to simplify, it all comes down to this:

Search engine optimization India giving internet marketing solutions and search engine marketing services, online marketing consultancy and internet advertising and raking solutions India, search engine ranking, search engine placements, each engine optimization in India. Who is your customer? What is he or she particularly looking for? You must know their problems or desires. You must be in their shoes and find out what is that would make them feel better (an offer).

Online marketing company India providing internet marketing solutions and search engine marketing services, online marketing consultancy and internet advertising and raking solutions India, search engine ranking, search engine placements, each engine optimization in India. What is your offer? Why should they buy from you? How come you’re better than the rest? Why should they trust you? Are you offering your own or someone else’s product? How will you create an irresistible offer so they beg you to sell it to them?

Think about it… There are millions of people buying online every single day. If they’re not buying from you then whose fault is that – theirs or yours?

Before you even start creating internet marketing strategy for your website(s), you need to do a research. That’s where it all begins actually. Just like in any business, you have to understand where you are and what can you do.

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Phase 1 – Online Research

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In this phase, you must research your market. Who are your main competitors? What are they doing online? PPC, SEO, press releases, develop their own products, do affiliate marketing or Adsense? What are their weaknesses? Do they offer a guarantee? Is their product really good? Do they build links constantly or not?
Who is your favorite customer? Where do they hangout: MySpace or YouTube? Are they freebie seekers or desperate buyers? What forces them to buy one or another product? Read reviews, forums, testimonials to find out as much as you can about your target market.

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Phase 2 – Data Analysis

Online marketing services India

If you’ve performed a thorough online market research, it’s time to systematize the data you have. Write down what are the main strengths and weaknesses of your competitors. Maybe you have more time than your competitors? Or maybe you know some targeted traffic source that others don’t. How might this affect your business?

Which are the places your target market usually visits? What are their main concerns? Maybe they’re not satisfied with the products in the market. Can offer something better, maybe in a form of a bonus? After that, you come to the next step, which is developing your internet marketing strategy.

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Phase 3 – Strategy Development

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When you already know your target market and your competitors, you are able to start making your internet marketing strategy (or strategies). Just sit down and think about: who you are and what you can offer to the target market.

It involves a little bit of planning. What marketing methods you’ll use and which ones you can afford? PPC, SEO, email, blogging, podcasting, video blogging, webinars, viral traffic generation, link building, banner exchange or others…? You must prioritize your web marketing tactics. Find out what’s going to bring you positive ROI in the shortest time possible.

Do you have enough time to perform search engine optimization? If so, then sit and do everything you can, day in day out, to rank at the top in search engines. Don’t have time? Then buy PPC traffic and start testing your landing pages effectively.

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Phase 4 – Monitoring Performance

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When you have an internet marketing plan, you can start implementing it right away. The last step is to start monitoring your internet marketing campaigns. Which keywords people typed into search engines to find your site? Which keywords brought you the most money in PPC marketing? Are you satisfied with your SEO rankings or not? Do majority of your visitors leave your site without even spending 30 seconds? And so on…

There is no formula for an effective Internet marketing strategy. It depends on your individual situation. When you realize your strengths and weaknesses, you’ll be able to come up with a great marketing plan. No matter if you’re thinking about Adsense site, affiliate site or your own product. When you find out what you’re able to accomplish with your resources at the moment, you can create a great web marketing strategy for your online business and finally breakthrough on the internet.