How To Build A B2B Online Marketing Strategy That Generates Leads ?

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It’s been difficult for many B2B companies to make a move to online marketing. Nowadays, most of the B2B customers search the web before making any purchase, So this is the right time for B2B businesses to build a more effective Internet marketing strategies.

Buyers are changing as they prefer to shop from their desk than they would travel and visit the shop. This article outline some of the most effective strategies to develop the foundation for your B2B online marketing strategy.

Well-designed and well-written website:
According to web credibility research from Stanford, many of the users judge a company’s reliability based on its website design. Your website should make first impression of your company and offerings. And, it should have educational content that entices and teaches your prospects.

Know your target audience:
Develop a crystalline vision of who your content is destined to motivate. When you   closely understand your core audience, you can easily create website pages and effective targeted content.

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Start blogging:
In growing digital marketplace where you are making an effort to get more visibility, blogging is the best option to connect with the customers. Creating an original and unique content is one of the Internet marketing strategy that every business can use. It will make your sales process simpler and helps to establish your company as subject matter authority.

Make start with LinkedIn:
LinkedIn can be a powerful social networking tool which helps to lead B2B conversion. By optimizing your personal profile and company page, You can make strong presence on LinkedIn and attractive to new connections. You can actively share some valuable content with your network to make your business more interactive.

Always be building new highways to your site:
There are a many ways for you to drive traffic to your site. The most basic way is to make sure your website and blog URL are incorporated in your communications materials. That includes your email signature, printed & digital marketing materials, building/vehicle signage, packaging, and published articles. You can also drive people to your site via social media channels.

Target industry publications:
Your industry and trade associations are robust publishers of online content – all directed at your prospects and customers. Many of my clients have had great success developing a relationship with the editors of these organizations and offering expert advice to their readership. This can take the form of articles, webinars, podcast interviews, and blog posts. This is a powerful way to establish your authority with your target audience, build your company’s brand recognition, and drive new traffic to your site.

Unique Content:
Many of the visitors used the website content to differentiate your business from competitors and help them make buying decisions. Unique and valuable content also help your website rank better in search engines. Website content can be in the form of articles, case studies, videos or webinars.

The above tactics are the fundamentals for a robust online B2B presence. Use this as a checklist to build and enlarge your Internet marketing efforts. Above mentioned points will definitely increase the number of qualified leads to your website.
There are a many of other Internet platforms to reach your target audience such as Google Plus,Instagram, Pinterest, Twitter, YouTube, and so on. All these are responsible to drive more traffic to your website and boost your business ROI.

How to Choose an Internet Marketing Company

Internet Marketing Determines Web Success

Internet marketing is necessary to the success of web sites. You can have a professional looking website but what good can it do if internet users are not able to find it when they need your products and services? That is where an internet marketing campaign comes into play.

“Your website has to magically appear before buyers when they need products and services.”

Internet marketing is similar to designing websites- it does not need much experience to do a good job, just good knowledge and a keen eye for details. It is fundamentally significant for a good internet marketer to constantly update himself weekly, if not monthly, of online markets. There are many ways to market your website.

Find a Competent and Reliable Internet Marketer

Justify the costs of hiring an Internet Marketer – First of all, getting an internet marketer is not necessary for every website. If your website is a business website or a website which you want to generate income from, it is good to seek a competent internet marketer to work on your website. The costs spent on your website for internet marketing has to be justified and often, they are justified by having more revenue and traffic to your web site.

Potential customers have to know that there are no guarantees in SEO. Since everything is fundamentally based on search engines, SEO work is at the compassion of major search engines like Google. Many SEO companies tried to secure customers with guarantees that they cannot fulfill, resulting in lawsuits or customers getting burned for hiring their SEO services.
What an Internet Marketer can offer

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In short, an Internet Marketer oversees that your website is built properly for visibility and promoted with the best dollar spent on your internet marketing campaign. It is no good having a website and not appearing in internet searches. Your website has to magically appear before buyers when they need products and services. Internet Marketers deploy search engine optimization techniques to make your website visible and targeted to internet users.

Internet marketing requires research and analysis effort for individual website, followed by optimization of website. Hundreds of hours may be spent on each website, depending on the size of your targeted market. You are essentially paying for the amount of effort involved, effectiveness of your internet marketer and daily sales tracking of your website.

How to choose Internet Marketer- Internet marketing requires constant updating of skills and knowledge. One crude way to test if your internet marketer is a genuine or fake- Ask your internet marketer about recent events that happened in his field. If he cannot answer that, he must have a genuinely good reason to back himself as a good internet marketer! At times, it is easy to fall prey into the hands of bad internet marketing company as happened in US and other parts of the world.
It is also important for you to feel comfortable with the amount of money you are spending on getting your site popular before committing yourself to a internet marketing campaign. Internet marketing campaigns typically last a few months and requires monthly tune-ups to your website. Include the costs of an internet marketing campaign when doing your company’s advertising budget.

Online Marketing Plan

Internet marketing refers to the marketing and promotion of the product and services you offer on your website over the internet. It is associated with different business models like e-commerce where product and services are sold directly to consumer or to business. Another one is publishing which is the sale of advertising. Lead-based websites generates value to their sites by sales and lastly affiliate marketing in which product or service is develop by one person while the other active seller sells it with a shared profit.

There is variety of ways to promote your website on the internet. In the past banner ads were popular but now they are just a waste of money as the trend on clicking them shifted but yet they charge you. Email campaigns are also a way for advertising but the spam laws these days are so broad that you can break them without even knowing. So the authentic ways of Internet marketing services are:

Internet Search Engine Placement:

Internet search engine optimization placement term may be new to many people. For some it may refer to buy link placement on different search engines while for others it may be search engine optimization of a site to get top ranking. In truth, search engine placement is a combination of both. Pay per click is an effective and popular way to attract direct traffic to your website. But if the visitor’s rate is not converting into sales, means that the people who visit your site are not showing interest in your site than you have to keep a close eye on your return on investment. SEO is a popular way of increasing a page rank in the natural listing of a search engine. It produces heavy traffic for free.

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Email Newsletters:

It is the era of e-commerce and search engine marketing, thousands of people buy and sell over the internet each day. A lot of visitors leave their email address when they are interested in some product or service or even subscribe to get updates on new packages which also protect it from spam. Email newsletter is a powerful marketing tool developing these days. It draws large amount of traffic to a site. The key points in writing a newsletter are that it should be short and concise and interesting to read because people don’t have time these days to read the entire email newsletter they receive. 70% of the users in USA make online sales and purchase in which there is a large proportion influenced by email marketing.

Link Popularity and Article Submission:

Search engine submission Link popularity is an important factor that search engines use to place a website ranking. A site receiving tons of links makes it more popular and symbolizes the authenticity of information on that site. One more technique is to submit informative and unique articles on the internet to attract traffic to your site, it also helps you in building your links.

Online Marketing Strategy

The Ultimate Internet Marketing Strategy

If you believe that you can jump in, make a website, submit it to a few directories or blogs, sit down, relax & watch those thousands of dollars (that you’ve seen in many marketers’ checks) to come, then you need to stop right there. It isn’t going to happen. You need to think: who you are and where do you want to be in the future. Whether offline or online, there are only two things that matter: “Buying” and “Selling”. Basically, to simplify, it all comes down to this:

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Online marketing company India providing internet marketing solutions and search engine marketing services, online marketing consultancy and internet advertising and raking solutions India, search engine ranking, search engine placements, each engine optimization in India. What is your offer? Why should they buy from you? How come you’re better than the rest? Why should they trust you? Are you offering your own or someone else’s product? How will you create an irresistible offer so they beg you to sell it to them?

Think about it… There are millions of people buying online every single day. If they’re not buying from you then whose fault is that – theirs or yours?

Before you even start creating internet marketing strategy for your website(s), you need to do a research. That’s where it all begins actually. Just like in any business, you have to understand where you are and what can you do.

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Phase 1 – Online Research

Internet marketing company

In this phase, you must research your market. Who are your main competitors? What are they doing online? PPC, SEO, press releases, develop their own products, do affiliate marketing or Adsense? What are their weaknesses? Do they offer a guarantee? Is their product really good? Do they build links constantly or not?
Who is your favorite customer? Where do they hangout: MySpace or YouTube? Are they freebie seekers or desperate buyers? What forces them to buy one or another product? Read reviews, forums, testimonials to find out as much as you can about your target market.

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Phase 2 – Data Analysis

Online marketing services India

If you’ve performed a thorough online market research, it’s time to systematize the data you have. Write down what are the main strengths and weaknesses of your competitors. Maybe you have more time than your competitors? Or maybe you know some targeted traffic source that others don’t. How might this affect your business?

Which are the places your target market usually visits? What are their main concerns? Maybe they’re not satisfied with the products in the market. Can offer something better, maybe in a form of a bonus? After that, you come to the next step, which is developing your internet marketing strategy.

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Phase 3 – Strategy Development

Internet marketing company

When you already know your target market and your competitors, you are able to start making your internet marketing strategy (or strategies). Just sit down and think about: who you are and what you can offer to the target market.

It involves a little bit of planning. What marketing methods you’ll use and which ones you can afford? PPC, SEO, email, blogging, podcasting, video blogging, webinars, viral traffic generation, link building, banner exchange or others…? You must prioritize your web marketing tactics. Find out what’s going to bring you positive ROI in the shortest time possible.

Do you have enough time to perform search engine optimization? If so, then sit and do everything you can, day in day out, to rank at the top in search engines. Don’t have time? Then buy PPC traffic and start testing your landing pages effectively.

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Phase 4 – Monitoring Performance

Internet marketing company

When you have an internet marketing plan, you can start implementing it right away. The last step is to start monitoring your internet marketing campaigns. Which keywords people typed into search engines to find your site? Which keywords brought you the most money in PPC marketing? Are you satisfied with your SEO rankings or not? Do majority of your visitors leave your site without even spending 30 seconds? And so on…

There is no formula for an effective Internet marketing strategy. It depends on your individual situation. When you realize your strengths and weaknesses, you’ll be able to come up with a great marketing plan. No matter if you’re thinking about Adsense site, affiliate site or your own product. When you find out what you’re able to accomplish with your resources at the moment, you can create a great web marketing strategy for your online business and finally breakthrough on the internet.

Get over 350 positions by changing one single on page optimization factor which can boost our rankings.

So now we’ve selected our main 3 keywords:

Notice that all of the keywords contain the word “Marketing company”. This will make things easier for us when we begin to optimize our off page ranking factors which you’ll learn about later.

Let’s Optimize Our Webpage…

The first thing we require to do is select a page Title for our website.

The page title should:

Include ONLY our main keywords. The least amount of words you can place in the title, the more weight Google will give to each of the keywords and the higher you will rank.

When making your page title, it should not look like this:

  • Welcome to our website!

It should not even look like this, which does contain our main keywords, but contains an unnecessary number of words:

  • Online marketing company and Internet marketing company and Online marketing company India

Although that title isn’t terrible and does contain all of your main keywords, you must do a couple of things to cut down on words used.

This would be a perfect title for your webpage:

  • Online marketing company | Internet marketing company India

Notice that I’ve:

  • Taken out all of the “ands”
  • Replaced one of the “ands” with a “|” character
  • Combined the keywords ” Online marketing company ” with ” Internet marketing company  India”
  • Always Combine Your Keyword When Possible to cut down on the total number
    of words that are in your title!

Always Join Your Keywords In The Page Title!

When Google looks at our title it will see all 3 of our keywords only. Joining keywords to cut down on the total number of keywords displayed in the title is a great way to boost the strength of each individual keyword, which will have an direct impact on your ranking.

Add <h1> header tags

Next we’ll require adding 1 <h1> header tag and placing our most significant keyword there.

The <h1> header tag must be as far towards the top of the page as possible. When Google reads a webpage, it views the text from the top left hand side of the page to the bottom right hand side of the page. So, it’s best to place your <h1> header tag on the top left hand or top/middle portion of your page. You can think of an <h1> header tag as a title for whatever content you have on your page.

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For example, the <h1> header tag of this lesson would be:

These could be possible keywords we must target to begin with. Once we have our list of 3 to 4 keywords, we require going to Google and checking out the competition to see exactly how hard it will be to optimize for the specified keyword.

“How changing 1 on page search engine optimization factor can boost your rankings by
over 350 positions!”

… And the html code would look like this <h1>”How changing 1 on page optimization factor can boost your rankings by over 350 positions!”</h1>

Of course, I would have changed my lesson title to contain my main keyword if I was actually trying to optimize this page for Google. Also, if possible, it’s ideal if you can include ONLY your main keyword within the h1 header tags. <h1>Online marketing company </h1> would be perfect.

Add <h2> header tags

Next, we’ll need to generate an <h2> header tag. This can be thought of as a sub heading for our webpage. You should place your 2nd most important keyword in the <h2> header tag. The <h2> tag must be placed somewhere towards the top half of your webpage.

A good <h2> header tag for our example would be:

After we’ve done this, we require to actually making the content for our webpage. When writing the content, try to evenly sprinkle your main keywords throughout the copy. Don’t overdo it though.

Try to mention each keyword in a natural way as you are writing, but be sure to include at least one of the keywords per 1-2 paragraphs, depending on how large your page is.

Tip: Ensure to mention your main keyword at the very top left and the very bottom right hand side of the webpage. A trick I like to use is to include this in the copyright information line at the bottom of the website. For our example, this would be a good example:

© 2005 copyright www.domain.com a Online Marketing Company India

Notice that it flows and doesn’t really look too strange.

Bolding, italicizing and underlining…

Once we’ve finished writing the copy, we should go through and bold, underline, or italicize some of the keywords only 1 time each, maximum. Only do 1 per keyword or it will hurt you more than it helps.

Properly include <alt> image tags…

Next, click on the very top image of your webpage (This is usually your website’s header graphic) and include an <alt> image tag using the text “Online marketing company header” if you’re adding this alt text to your website header graphic. Click on 2 more graphics throughout your webpage and enter your other 2 keywords, plus an extra word like “graphic” or “image”… For example, we would use “online marketing company graphic” and “Internet marketing company image”. This ensures that Google won’t view this as spam.

Force Google to Read Your Keywords First!

Now, remember I stated above that Google views your webpage from top left, to bottom right? Well, in general they do. But because most websites contain a left hand column which contains all of their navigation links…

Google WILL View all of the text in the left hand column Before the Body of the webpage

How can you get around this? I’ve come up with a neat little trick that will ensure that Google reads the actual body of your webpage before the left hand column containing your navigational links.