CreativeWebMall.com – Web Design India – Blog

English may still be the main language in terms of content on the Web, but the bulk of the world’s internet users’ first language isn’t English. And this difference creates a rather lucrative opportunity for those seeking to enter new markets: the competition for key search terms is much less on the non-English language internet; therefore it’s usually possible to attain high search engine rankings more easily than in English.

There are over 6,000 languages in the world, 96% of which are spoken collectively by a simple 4% of the world’s population. English, however, is spoken by over 50% of the EU, if we take into account those with second languages.

In spite of the popularity of English, it’s well documented that internet users are four times more likely to buy from a website that’s in their own language. Even if they are completely easy in English, the chances are that they will start their search in their native language.

Consider the following facts too: Asia accounts for over 40% of the world’s internet users, and China alone has 30% more internet users than the US. And crucially, 75% of the world’s population speaks no English at all. That’s a lot of potential customers.

So the need to talk to the international community in their own language is imperative: and it all starts with a fully localized and optimized website in the target country.

First though, you have to consider the domain name. Your choice of name is entirely up to you, though you may want to consider something that is suitable for the country that you’re targeting – your brand name may work just as well abroad, but you are best using the services of a specialist translation/localization company who can research any potential negative connotations of your name in your target market.

You’ll also need to consider your choice of web host as the server they use should ideally be located in your target country – this can reduce latency and improve download speeds for end users, and Google may consider the IP address of the server in its ranking algorithms, so make sure you ask where a hosting company’s servers are based before committing to using their services.

For any business looking to go global, the need to ‘think local’ means you should be aware of the multitude of cultural and linguistic complexities that you will face when entering foreign markets.

So assuming you have a fully localized website ready to load onto your country-specific domain, what other issues should you consider from an SEO perspective before you launch your site? One of the main ones is the proper translation of keywords. When you’re having your website translated for the target market, it can be tempting to translate the keywords directly, but this can result in huge missed opportunities if the direct translation doesn’t match user behavior. The correct dictionary translation of a keyword or phrase may NOT be what people use to search for the desired product or service locally: they may use abbreviations, colloquialisms or a different word that means the same thing. So in the same way as you identify your industry’s highest ranking keywords for the English market, such as via Google’s free keyword finder, you have to research the keywords for each target country, to ensure your foreign language website is properly optimized.

It’s clear that SEO and localization play an integral part of the globalization process, and any business that fails to market itself internationally is missing out on lucrative growth opportunities.

For more details: http://www.creativewebmall.co.uk/ and  http://www.creativewebpromotion.com/

Watch live IPL (Indian Premier League) 2010 exclusive on YouTube.

Latest Results,News and Stories on Google News

Indian Premier League 2010 Schedule start from 12-March in India.

Creative Wishes Happy Holi

Introduction:

The Spring Festival of India, Holi – is a festival of colors. Celebrated in March or April according to the Hindu calendar, it was meant to welcome the spring and win the blessings of Gods for good harvests and fertility of the land. As with all the Hindu festivals, there are several interesting legends attached to Holi, the most popular being that of Prince Prahlad, who was a devout follower of Lord Vishnu. It is the second most important festival of India after Diwali. Holi in India is a festival of fun and frolic and has been associated with the immortal love of Krishna and Radha. The exuberance and the festivity of the season are remarkable.

History of Holi:

Holi is an ancient festival of India and was originally known as ‘Holika’. The festivals find a detailed description in early religious works such as Jaimini’s Purvamimamsa-Sutras and Kathaka-Grhya-Sutras. Historians also believe that Holi was celebrated by all Aryans but more so in the Eastern part of India.

It is said that Holi existed several centuries before Christ. However, the meaning of the festival is believed to have changed over the years. Earlier it was a special rite performed by married women for the happiness and well-being of their families and the full moon (Raka) was worshiped.

Significance of Holi:

In spite of being such a colorful and gay festival, there are various aspects of Holi which makes it so significant for our lives. Though they might not be so apparent but a closer look and a little thought will reveal the significance of Holi in more ways than meets the eyes. Ranging from socio-cultural, religious to biological there is every reason why we must heartily enjoy the festival and cherish the reasons for its celebrations.

So when, its time for Holi, please don’t hold yourself back and enjoy the festival to the hilt by participating with full enthusiasm in every small tradition related to the festival.

Festival of Colors:

HOLI HAI… Come holi and the streets will reverberate with the chants of Holi hai…

Colors will fill the atmosphere as people throw beer and gulal in the air showing great joy and mirth in the arrival of this Spring Festival.

Holi marks the end of the winter gloom and rejoices in the bloom of the spring time. It is the best time and season to celebrate; Holi provides this opportunity and people take every advantage of it.

Days before Holi, the markets get flooded with the colors of every hue. This aptly sets the mood of the people till the actual day of Holi. It is such a colorful and joyous sight to watch huge piles of bright red, magenta, and pink, green and blue every where on the streets. Buying those colors seems as you are bringing joys and color to your home and into your life.

Children take special delight in the festival and demand every color in loads. They have so many plans in their mind. They have to be the first to apply color to Mama, Papa, siblings and a big bunch of friends in their colony. Nobody could miss being colored by them and of course, they need color for that.

For, Holi knows no bars, everybody feels it is their right to enjoy and enjoy they do. Songs, dance, drinks, and food everything goes in excess when it is time for Holi. It can be said, “Life turns Colorful” when it is time for Holi.

Celebration:

Creative is celebrating its Holi by having a holiday from work.

Special Holi Offer on SEO Packages

Google the search engine giant injected social networking features into its popular webmail product in the world’s No. 1 search engine tries to fend off competition from Facebook and Twitter.

Google introduced a new product called Google Buzz on Tuesday that allows users to quickly share messages, web links and photos with friends and colleagues directly in Gmail, the company’popular electronic products.

And the company unveiled a handful of new products to make the new social networking features designed for mobile devices, such as smartphones based on Google’s Android operating system.

Google’s new social networking technology mimics some of the key features of popular social networking services like Twitter and Facebook, which are increasingly challenging Google for web surfers,’online time.

Gmail is the third most popular Web-based e-mail in the world, with 176.5 million unique visitors in December, according to comScore. Microsoft Corp.’s Windows Live Hotmail and Yahoo Inc’s Mail was No. 1 and No. 2, with 369.2 million unique visitors and 303.7 million unique visitors respectively.

Beyond the Buzz features for Gmail, Google says it is setting up a special mobile application for the Buzz, Buzz and weaving technology into the mobile versions of its flagship Web site and its mapping products.

Google has tried to ride the social networking wave before, launching Orkut social network in 2004. But while Orkut is big in some overseas markets such as Brazil, it has failed to attract as many users as social giants like Facebook and MySpace in the U.S..

The construction of a social network on top of an email product, Google following in the footsteps of Yahoo, which has taken a similar approach in efforts to keep up with Facebook.

Using virtual page views inside Google Analytics can give you the deepest information about Web site activity that you’ve received since analytics began. Obviously, we get more improved results and ways of tracking with each passing year, but virtual page views was a change that has had as much impact as the start of analytics itself.

For some time, analytics have allowed you to create event tracking — actions within your pages that you want specific data for — but the addition of virtual pageviews and even more detailed event tracking now allows Web site owners to get granular and create data about certain actions that can be used to make design, marketing, and site architectural decisions.

Google has a great video about the difference in their newly launched Conversion University. Basically, to create a virtual pageview you have to call the following JavaScript method:

pageTracker._trackPageview(‘/The-Name-Of-Your-VIRTUAL-Page’);

Now we can track the viewing of a Flash video inside a page, an abandonment of a form and what field caused it, and a click off a link on a page (this is better than just seeing it in the exit data). You can create a virtual pageview anywhere that you can call a JavaScript method. This virtual pageview will show up everywhere in the Content reports section that a “real” pageview will.

Wherever you use CSS to create changes to a page, you can track its usage.

If you want to know if a certain action (e.g., viewing a movie on your site) leads to conversion, then you can employ virtual pageviews and funnels. Set a virtual pageview for the click to play the video, create a goal — say a sign up or any other action that calls a particular page which becomes your goal page — then simply create a funnel where the virtual pageview is the first step and is a required step, and step two is getting to the goal page. This can have all sorts of applications.

If you’re going to stay in front of the constantly changing space that is our industry, take some time and explore what Google’s Conversion University has to offer. From advanced segmentation to high-end filters, there’s a wealth of knowledge to be gained.

The ongoing growth of social media may indicate that we should look beyond a Yahoo-Microsoft merger and other algorithmic-based search engines and explore the possibility of search becoming less important.

If people started using social media more, and advertisers thought they could get better results for their money in that arena, search engines would be impacted by the loss of income. Even if they just moved away from content search advertising, the loss of income for the big three would have a major effect.

Social media is becoming more popular.
The millions of people who have signed up for various social media applications, such as Facebook apps, the millions who are using mobile connections to Twitter all reflect a shift in how people interact with the Web these days.

People are starting to move away from being satisfied with search results. They’re starting to develop trust groups with social bookmarking tools and other community or social networks. If this behavior continues, we may see a change in the way the majority of people use the Web.

Twitter has yet to monetize its popularity, and Facebook is just starting to play in the advertising space. YouTube and MySpace have gained traction and other social networks will follow in their footsteps.

There may not be a need for a new search engine to topple Google from the mountain top. The advertisers may just choose not to continue making the climb.

I make sure all my clients get involved with social media. It’s hard to pass up the traffic, especially in an area that is growing so rapidly. And, if used properly, it can also improve your search positioning. Nothing like a double-edged sword!

Frank, I don’t think social media as an aggregate entity can ever be a Google killer, even from an advertising perspective, let alone from a traffic perspective. Don’t get me wrong, I certainly look forward to the first time a client that we’ve worked with on the social media front can claim even a small percentage of the traffic that search delivers on a consistent basis. The question really comes down to how sustainable the traffic is, and how much true value it delivers.

As an advertising medium, there’s much more opportunity for some verticals to benefit from social media than others. This footprint of beneficiaries from the medium will probably further diversify as adoption rates increase.

But as many social media communities have found out, there’s a high likelihood for abandonment of testing in this arena by a number of top brands.

Successful organic search results-Trade wings

Client: Trade Wings

About Company: Trade-wings are a name to reckon with Travel & Travel related services for 6 decades! The group operates in industry verticals such as Travel and Tourism Services, Travel Tourism Courses, Logistics Services, Money Transfers and Training in all these verticals in class-room as well as E-learning formats!

Goals: Our client wanted to increase non-brand driven traffic to their website www.tradewings.in . To achieve this goal, customers needed to be able to find the website using various key phrases, including IATA courses India, Cargo and Courier Services India, Business and Leisure Travel Company India IATA Agents India, and on other 10 key phrases.

Solution: Search engine traffic to the site was driven exclusively by brand name and partner names. By focusing on key service areas combined with geographical targets location India, Creative optimized landing pages to increase relevant traffic to the client’s website. We also found relevant linking partners, along with industry specific directories, which were used in a natural linking strategy intended to bring additional traffic to the site, as well as increase visibility of the company.

Results Achieved: Within 4 months, results changed from not listed in the top 30 search results to

Creative tracked the key phrase traffic through their Google analytics account, and found that within one month of achieving higher ranking results, our client saw an overall increase in web traffic by 25%, and an increase to specific landing pages optimized for the SEO campaign increased by 36.13%.  We feel that, considering the economic climate and increased competition from other Travel firms, this is an outstanding result for our client.

Creative Wishes Happy Republic Day

Introduction:

26th January 1950 is one of the most significant days in Indian history as it was on this day the constitution of India came into force and India became a truly independent state. In this day India became a totally republican unit. The country finally realized the dream of Mahatma Gandhi and the numerous freedom fighters who, fought for and sacrificed their lives for the Independence of their country. So, the 26th of January was decreed a national holiday and has been recognized and celebrated as the Republic Day of India, ever since.

History:

Although India got its independence on August 15, 1947, it did not yet have a permanent constitution; instead, its laws were based on the adapted colonial Government of India Act 1935, and the country was a Dominion, with George VI as head of state and Earl Mountbatten as Governor General. On August 29, 1947, the Drafting Committee was appointed to draft a permanent constitution, with Bhimrao Ramji Ambedkar as chairman.

A draft Constitution was organized by the committee and submitted to the Assembly on November 4, 1947. The Assembly met, in sessions open to public, for 166 days, spread over a period of 2 years, 11 months and 18 days before adopting the Constitution.  After many deliberations and some modifications, the 308 members of the Assembly signed two hand-written copies of the document (one each in Hindi and English) on January 24, 1950. Two days later, the Constitution of India became the law of all the Indian lands. The Constitution of India came into effect only on January 26, 1950. Following elections on January 21, 1950, Rajendra Prasad was elected as the president of India. This was, in fact, a deliberate act, signing the constitution on January 26, to mark and respect the freedom fighters who wanted January 26, 1947 as India’s initial Independence Day.

Celebrations:

Officially, Republic Day is celebrated all over the country – national capital, state capitals, municipal corporations, panchayats, and other official agencies. At the level of the people, it is observed in homes, housing colonies, schools, colleges and institutions of every kind. Creative is celebrating Republic Day by having a holiday from work.

Affordability + Reliability = Super Performance

You no longer have to pay premium price for premium service!

Live Chat Works
Adding live visitor chat to your website will help increase sales & conversions and improve customer satisfaction and loyalty. Why is this? Well the benefits are on a number of levels.

Live support software

Live Chat Increased Sales

1. Increased Confidence
When you visit a website, particularly if you want to purchase something, you like to know that the company is ‘real’, with real people behind it.  Many websites that sell products may look very professional but are in fact a ‘virtual’ business, with no contact information, run on a part time basis, with no commitment to customer service.

Adding live chat to your site shows to the visitor that you are a genuine business with real people ready and waiting to help.

Even if visitors don’t use your live chat facility, the very fact that it is there will increase the visitors confidence in your business, and therefore increase sales.

Live chat is more secure than email, with all WhosOn live chat sessions being protected by SSL. So its as secure as your checkout pages.

2. Close The Sale
Most visitors to your website will give up and leave if they cannot find the information they are looking for within a few minutes. Live chat enables the visitor to get the information they need quickly. Visitors prefer to get information via live chat than to hunt around your website reading pages of content. Once in a chat session you can close the sale and transfer the visitor to your order page.

3. Be Proactive
Just like in a regular store, if you see a customer moving from item to item, not sure which to purchase, you would ask them if they needed assistance and then close the sale. Operator console enables you to do just that from your website. You can watch what visitors are looking at and then send them a ‘can we help?’ message. The message can be unique to that visitor. If you see a visitor pausing on the checkout process you can ask if they would like to take the order for them. Overall, being proactive with your visitors will increase sales.

4. Make Your Website Work For YOU
Live Chat Operator  can watch visitor activity. It can detect when a visitor may potentially become a prospect, based on keywords, pages viewed, location etc, and initiate proactive invite requests ON YOUR BEHALF. This can increase conversions without any additional work from your staff.

Live Chat Improves Customer Support

1. More Ways For Your Customers To Contact You
Live chat is a convenient, quick and free way for customers to contact you, no matter where they are in the world. Your customers will appreciate this. Customer queries can be resolved much faster than email without worrying if your message got blocked as spam.

2. Know Your Visitors
Once a visitor has chatted to you, their contact information is recorded against their visitor record in the Operator console database. This will show on subsequent visits. You will instantly know when existing customers enter your site. This enables you to be more informal during live chat sessions and therefore further improve customer relations.

3. Be Up To Speed
When you start chatting to a customer you will have access to all previous live chat sessions and visits at the touch of a button. You can quickly bring yourself up to speed on the customers requirements, even if the customer chatted to someone else.

In closing, the benefits of using Creative web based Live Chat support software services to add live chat to your website significantly outweigh its cost.

Read more from Livesupportsoftware.net