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When people hear about internet marketing, they generally think of two of the more accepted methods that a company can use to increase its visibility on the Web: organic search engine optimization  – SEO and pay-per-click advertising – PPC.

SEO or PPC

In an ideal world, you would use both appropriately to make the most of your site’s profile. However, budgetary limitations often make this unfeasible, and trying to do both on an inadequate budget and with minimal resources can result in neither campaign constructing ideal results. In this case, it’s usually better to ponder on one or the other. But which is best for you?

Some of the additional successful tactics that  succeed on Facebook.

One thing is rather clear is that tactics that work for the B2B market will not essentially work for those marketers who are targeting the B2C market.
For individuals in the B2B space, the most successful marketing tactics used on Facebook are creating a survey of “fans” and friending customers.
Performing a survey of “fans” was the one marketing tactic that seems to work in both the B2B and B2C markets.

On the consumer side the most successful tactic that marketers are seeing is creating a Facebook application all over a brand.

The idea behind SMO – Social media Optimization is straightforward: put into practice changes to optimize a site so that it is more effortlessly linked to, more favorably visible in social media searches on custom search engines (such as Technorati), and more often integrated in related posts on blogs, podcasts and vlogs.

16 rules/guidelines for SMO

1. Increase your linkability

2. Make tagging and bookmarking trouble-free

3. Reward inbound links

4. Assist your content travel

5. Give confidence the mashup

6. Be a User Resource, even if it doesn’t facilitate you

One of the frequent asked questions I get about social media, is how do I get commenced? Most people are thinking that my answer would be to produce an account on Twitter or Facebook, so they get this look of shock when I tell them to begin a blog.

Yes I know that a blog isn’t as effective these days as saying you are on Facebook or Twitter, but it will create more sales for your business, then moreover of those two channels.

Privacy inside social media networks is a hot topic at the moment with people like Jason Calacanis, Matt Cutts cancelling their Facebook accounts in current weeks.

Mark Zuckerberg and the remainder of his Facebook staff should not be astonished to Facebook users anger at the news that Facebook was sharing their information with advertisers. According to a latest study the huge majority of Internet users were not ready to stretch on quality or give right to use to their private data in return for free content.

Social Media Optimization India

One matter that come out in discussion a lot is how to compute the efficiency of a social media marketing campaign.

The small answer to that title is yes it is, and this is how we measurement within the ROI of the social media campaigns we operate.

Set Campaign Goals

Prior to you start on any campaign the first move is to always set up the goal(s) for the campaign. Is it to rise sales, visitors to a website, RSS subscribers, etc? Once you have the goals it is much easier to set up tracking. Notice that none of the goals from any of our campaigns is to just increase the number of followers or fans that we have on Facebook or Twitter. These are not goals that give you a high-quality ROI!

This is an reorganized story from a post I wrote in February called How Dell is using Twitter to boost sales

Dell said last week that it has gathered more than $3 million in sales from Twitter followers. Dell has been on twitter for about two years now and says that it made more than $1 million in the past 6 months.

“We’re going to observe it over time to confirm it’s tracking at the right level,” said Lionel Menchaca, Dell’s chief blogger. “It is trending upward and that’s what we’re going to be looking at on the whole.”

Twitter - Social media optimization

Last week I looked at some of the marketing strategies that are operating on Facebook. At present it is time to twist that concentration onto what is working on Twitter.

Most marketers are using Twitter to just drive more traffic to their web site. The most ordinary tactics are direct linking to web pages or promotional pages.

As with the Facebook results, what works in the B2B market does not essentially work for B2C marketers and vice-versa.