History of Search Engine Optimization

In the early days of the Internet, search engine optimization was a fairly easy affair. Webmasters (SEO professionals to you and me today) had a fairly straightforward job optimizing web sites. To rank for a keyword in a search engine, all that was necessary was to put them in the title, the keyword meta tag and mention it freely in the site content and hey presto! You were done. This however led to ‘keyword stuffing’ which was a method of repeatedly using the keyword in theMetatag and hiding keywords behind images, in order to influence the search engines.

The search engines caught up with the behavior these webmasters were using and introduced another factor which would influence a site’s position on the results pages. This was the number of incoming links to the site. This was around the same time that Google’s Page Rank Algorithm came about. Google’s page rank essentially states that each link to a page represents a ‘vote’ for that page, so the more links a page has the more authority that page has.

The center on the number of inbound links led to another form of spamming. People started buying links or swapping links just to add to the number of links they had. It is evident that just because a web page has 1000 links doesn’t make it more of an authoritative page than one with 100 links, when considering that links can simply be bought.

So once again the search engines had to re-evaluate their criteria for gauging the significance of a Web site. This time they focused attention on the relevancy of the Web site the link was on to the Web site at the other end of the link. If the subjects were related, this was deemed well by the search engines. If not, this wasn’t so good and even potentially harmful.

Search engines are continually tweaking their algorithms so SEO professionals have to keep their wits about them in order to stay ahead on the game. Google’s recent Panda update zapped Web sites that were reliant on huge numbers of links from sites known collectively as link farms. These are Web sites that have several links and very little content, and are therefore not very useful to anyone other than for SEO purposes. It would appear that search engines since the dawn of the Internet have been following the same path – that is to rank Web sites higher based on their usefulness to people surfing the Internet, not for SEO people. This would imply that the future of good search engine optimization techniques would focus more on what the user wants and less on how search engines can be manipulated.

Affordable SEO Services: Enhance the ranking of your website

Search engine optimization is the concept most nowadays Internet world. Search engine optimization, site owners on the site of application, in order to increase their ranking and get a good online business, it is the most commonly used tools. This is the reason why publish a website, website owners, reasonable SEO services company to support their site to see.

When you think of your company website hosting, you must go to a well-known website development company in India, because these affordable SEO services company providing quality service, affordable rate. Affordable SEO services companies are to add some text and code the site, which allows search engines rate sites.

Search engine optimization is of two types of off-site optimization and site optimization, these optimization techniques are very effective and affordable SEO Services Company.

Affordable SEO services company for your website keyword analysis. Keyword analysis, gives a new index of search and traffic trends. Therefore, it can help you know which keywords generate traffic to your various online marketing activities goals.

In addition, Web pages optimized for your reasonable SEO services company. No page optimization strategy, search engine optimization efforts have not shown great results. In addition, they ensure that, Meta tags, title pages and web content and web page title is part of the structure. Their successful search engine optimization and search engine friendly keyword optimized.

Affordable search engine optimization services for your website popular key. There are many ways you can get network marketing, one of the few and the popularity of the most popular services, search engine optimization. SEO services are very affordable, submit only part of the service, you can buy for your marketing budget. This banner has a variety of products, including directory submission, article submission, social bookmaking, etc., you can also look at affordable SEO services, it provides RSS feeds to submit a press release submitted.

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10 Ways to Get Traffic for Free

Getting traffic is one of the most important tasks for any web master. What is more, you can’t get traffic once and then just reap the benefits. Getting traffic is an ongoing task and you must be constantly doing it, if you want to get traffic and keep it. Here are some of the ways to get traffic for free:

1 Optimize your site for search engines.
Search engines have always been a major way to get traffic for free. That is why you need to do your homework and optimize your site so that it ranks well for the keywords you target. SEO is still the most powerful way to get traffic for free and you really need to invest some time and efforts in the optimization of your site. SEO is not that difficult and if you want to get familiar with it in a nutshell, check ourSEO Tutorial. If you are too busy for that, you can start with the 15 Minute SEO article.

2 Frequently update the contents of your site.
If you expected some shocking secrets revealed, you might be a bit disappointed. One of the first steps in getting traffic for free is trivial but vital – get great content and frequently update it. In terms of SEO, content is king. If your content is good and frequently updated you will not only build a loyal audience of recurring visitors, who will often come to see what is new, but search engines will also love your site.

3 Take advantage of social bookmarking sites.
Social bookmarking sites (especially the most popular among them) are another powerful way to get traffic for free. If you want to learn how to do it, check the How to get Traffic from Social Bookmarking sites article, where we have explained what to do if you want to get free traffic from sites such as Digg, Delicious, etc.

4 Use your Twitter and Facebook accounts.
Social networks are also a way to get traffic for free. If you are popular on networks, such as Twitter or Facebook , the traffic you get from there can easily surpass the traffic from Google and the other search engines. It is true that building a large network of targeted followers on Twitter and supporters on Facebook takes a lot of time and effort but generally the result is worth.

5 Get links with other sites in your niche.
Another way to get traffic for free is from other sites in your niche. Getting links with other sites in your niche is also good for SEO, especially if you manage to get links without the famous nofollow attribute. But even if the links are nofollow (i.e. they are useless for SEO), they still help to get traffic to your site. If you manage to put your link in a visible place on a site with high volumes of traffic, you can get thousands of hits from this link alone. If you need list of sites within your niche where you could get backlinks from, check the Back link Buildertool. However, be careful if you exchange links because linking to bad neighbors can do you a lot of harm.

6 Use any chance to promote your site for free.
Free promotion is always welcome, so don’t neglect it. There are many ways to promote your site for free and some of the most popular ones include free classified ads, submissions to directories, inclusion in various listings, etc. It is true that not all free ways to promote your site work well but if you select the right places to promote your site for free, this can also result in tons of traffic.

7 Create a free product or service.
Content drives most traffic when you offer something useful. There are many types of useful content you can create and they largely depend on the niche of your site. You can have articles with tons of advice, or short tips but one of the most powerful ways to get traffic is to create a free product or service. When this product or service gets popular and people start visiting your site, chances are that they will visit the other sections of the site as well.

8 Use viral content.
Free products and services are great for getting free traffic to your site and one of the best varieties in this aspect is viral content. Viral content is called so because it distributes like a virus – i.e. when users like your content, they send it to their friends, post it on various sites, and promote it for free in many different ways. Viral content distributes on its own and your only task is to create it and submit it to a couple of popular sites. After that users pick it and distribute it for you. Viral content can be a hot video or a presentation but it can also be a good old article or an image.

9 Use offline promotion.
Offline promotion is frequently forgotten but it is also a way to get traffic for free. Yes, computers are everywhere and many people spend more time online than offline but still life hasn’t moved completely on the Web. Offline promotion is also very powerful and if you know how to use it, this can also bring you many visitors. Some of the traditional offline ways to promote your site include printing its URL on your company’s business cards and souvenirs or sticking it on your company vehicles. You can also start selling T-shirts and other merchandise with your logo and this way make your brand more popular.

10 nclude your URL in your signature.
URLs in forum signatures are also a way to get traffic for free. There are forums, which get millions of visitors a day and if you are a popular user on such a forum, you can use this to get traffic to your site. When you post on forums and people like your posts, they tend to click the link to your site on your signature to learn more about you. In rare cases you might be able to post a deep link (i.e. a link to an internal page of the site) rather than a link to your homepage and this is also a way to focus attention to a particular page. Unfortunately, deep links are rarely allowed.

Getting traffic for free is a vast topic and it is not possible to list all the ways to do it. However, if you know the most important ways – i.e. the ways we discussed in this article and you apply them properly, it is guaranteed that you will be able to get lots of traffic for free.

SEO India

Turn key SEO & Online marketing Services

At SEO India, we understand that for an online business to perform, Internet marketing does not end at delivering quality traffic, instead it stretches up to increasing conversion rate and rendering accurate result analysis. Housing a pool of diverse, media and web savvy online advertising professionals, we have expertise in creating and implementing ROI-centric Turn key Internet Marketing solutions.

Given below is the list of activities that we run for your website to generate online targeted traffic.

» Search Engine Optimization
» Pay per click Management
» Off Page Marketing
» Social Media Marketing
» Email Marketing
» Directory Submission

By SEO India

Search Engine Optimization – What you require to know about it?

It has been found through study that 90% of the visitors to websites find their way to them through search engines. As such, it is clear that your web site must be optimized for search engines. This requirement has made it necessary for every website owner to seek the help of SEO companies to make their websites search friendly. Presently, SEO has become one of the most profitable online businesses. However, it is worth knowing how SEO is done.

Basically you could divide SEO into two basic categories. To be successful you must use both these categories of SEO techniques in your website to make it more attractive to search engines. The two categories are
• On page search engine optimization
• Off page search engine optimization

On page optimization is done by using various techniques to make your website more attractive to the search websites. Off page search engine techniques are the techniques you use outside the pages of your website in order to make your website search friendly.

On page search engine optimization
On page SEO has to be done at the design stage of your website as objective of designing a website is to show it to the world. Unless you design in such a way that it will have visibility in the internet, your website will not be visited by anyone. There are lots of techniques to use for on page SEO such as follows:

• Use of correct key word density
• Application of bold and underlined text
• Use of different font sizes for headings and the content
• Having the correct title tag
• Having an appropriate meta-description
• Image tagging
• Structure of internal links
• Site map
• Name of URL

When you concentrate on above topics and handle them properly, you’re on page SEO could be made successful. What you need to do is to gain some knowledge on these subjects and do your SEO slowly. SEO is a slow process.

Off page search engine optimization
All other SEO techniques except the modifications you do on your web pages are off page SEO techniques. There are few of them which you could use without much effort. Following are some of them.

• Link building
• Article submission
• Directory submission
• Mail marketing
• Social media campaigns

Out of all these off page SEO techniques, link building is the most important technique of search engine optimization. There are many ways to build links. Therefore, you need to learn a lot on these techniques.

In order to use these techniques, you need to have a thorough knowledge on them. You have the option to read on these subjects in order to acquire some knowledge. However, it will take a long time for you to use these skills. In case you want to make your website search optimized quickly, the best option is to seek the services of a good SEO company.

SEO India