Search Engine Optimization – What you require to know about it?
It has been found through study that 90% of the visitors to websites find their way to them through search engines. As such, it is clear that your web site must be optimized for search engines. This requirement has made it necessary for every website owner to seek the help of SEO companies to make their websites search friendly. Presently, SEO has become one of the most profitable online businesses. However, it is worth knowing how SEO is done.
Basically you could divide SEO into two basic categories. To be successful you must use both these categories of SEO techniques in your website to make it more attractive to search engines. The two categories are
• On page search engine optimization
• Off page search engine optimization
On page optimization is done by using various techniques to make your website more attractive to the search websites. Off page search engine techniques are the techniques you use outside the pages of your website in order to make your website search friendly.
On page search engine optimization
On page SEO has to be done at the design stage of your website as objective of designing a website is to show it to the world. Unless you design in such a way that it will have visibility in the internet, your website will not be visited by anyone. There are lots of techniques to use for on page SEO such as follows:
• Use of correct key word density
• Application of bold and underlined text
• Use of different font sizes for headings and the content
• Having the correct title tag
• Having an appropriate meta-description
• Image tagging
• Structure of internal links
• Site map
• Name of URL
When you concentrate on above topics and handle them properly, you’re on page SEO could be made successful. What you need to do is to gain some knowledge on these subjects and do your SEO slowly. SEO is a slow process.
Off page search engine optimization
All other SEO techniques except the modifications you do on your web pages are off page SEO techniques. There are few of them which you could use without much effort. Following are some of them.
• Link building
• Article submission
• Directory submission
• Mail marketing
• Social media campaigns
Out of all these off page SEO techniques, link building is the most important technique of search engine optimization. There are many ways to build links. Therefore, you need to learn a lot on these techniques.
In order to use these techniques, you need to have a thorough knowledge on them. You have the option to read on these subjects in order to acquire some knowledge. However, it will take a long time for you to use these skills. In case you want to make your website search optimized quickly, the best option is to seek the services of a good SEO company.
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