Social Media Optimization (SMO)

Privacy inside social media networks is a hot topic at the moment with people like Jason Calacanis, Matt Cutts cancelling their Facebook accounts in current weeks. Mark Zuckerberg and the remainder of his Facebook staff should not be astonished to Facebook users anger at the news that Facebook was sharing their information with advertisers. According … Internet Users Value Privacy

One matter that come out in discussion a lot is how to compute the efficiency of a social media marketing campaign. The small answer to that title is yes it is, and this is how we measurement within the ROI of the social media campaigns we operate. Set Campaign Goals Prior to you start on … How to compute social media

This is an reorganized story from a post I wrote in February called How Dell is using Twitter to boost sales Dell said last week that it has gathered more than $3 million in sales from Twitter followers. Dell has been on twitter for about two years now and says that it made more than … Dell Sells $3 Million via Twitter

Last week I looked at some of the marketing strategies that are operating on Facebook. At present it is time to twist that concentration onto what is working on Twitter. Most marketers are using Twitter to just drive more traffic to their web site. The most ordinary tactics are direct linking to web pages or … Winning Twitter Marketing Strategies

Companies “brag” constantly concerning the number of followers or friends that they have on Facebook or Twitter. But what motivates someone to friend or follow a company? A December 2009 survey of 500 social network users exhibited that the top motivation of those who befriended or adopted a brand online was to study about specials … What Your Followers Need

Appealing data in the ForeSee Results 2010 Social Media Report. Some of the important findings in the study, which looked at nearly 10,000 visitors to the leading e-retail websites in the United States, comprise: 56% of shoppers to top e-retail websites who interrelate with social media websites have nominated to “friend” or “follow” or “subscribe” … Why Online Retailers Must Be On Facebook