What Your Followers Need

Companies “brag” constantly concerning the number of followers or friends that they have on Facebook or Twitter. But what motivates someone to friend or follow a company?

A December 2009 survey of 500 social network users exhibited that the top motivation of those who befriended or adopted a brand online was to study about specials and sales, followed closely by learning about new products, features or services.

This data would seem to point to that Facebook and Twitter is superior for reaching people who previously have an existing relationship with you, but not as good at attracting new customers.

The survey inveterate a study by last fall which establish that exclusive deals and offers was the #1 reason that users followed brands on Twitter.

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