Dell Sells $3 Million via Twitter

This is an reorganized story from a post I wrote in February called How Dell is using Twitter to boost sales

Dell said last week that it has gathered more than $3 million in sales from Twitter followers. Dell has been on twitter for about two years now and says that it made more than $1 million in the past 6 months.

“We’re going to observe it over time to confirm it’s tracking at the right level,” said Lionel Menchaca, Dell’s chief blogger. “It is trending upward and that’s what we’re going to be looking at on the whole.”

Yes the three million in sales over two years is a drop in the bucket for a company that posted $12.3 billion of revenue in the first quarter of this year. But what Dell does illustrate is that Twitter can become an supplementary sales channel for companies, and it can be a gainful one.

Dell said it posts 6 to 10 times a week to its DellOutlet account, which is where the mass of Twitter-based sales have come from. Stephanie Nelson, who operates the account, said almost every post consists a coupon or a link to a sale, and about half of the posts are Twitter-exclusive deals.

The PC maker, which has over 600,000 followers, is one of the Top 100 most-followed accounts on Twitter, according to private trackers TwitterCounter and Twitterholic.

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