Are you victim of cash crunch?

SEO in times of Recession

If the answer is yes, here is some important news from IMRG:

The IMRG Capgemini Index reveals that UK shoppers spent just over £4.8 billion online during July, with the Index reaching 4737, its highest level so far this year. The year-on-year growth of the Index continues to weaken; year-on-year growth in January soared by 75.6%, compared with just 15.2% in July.

The IMRG Capgemini Index tracks ‘online sales’, which we define as ‘transactions completed fully, including payment, via interactive channels’ from any location, including in-store. These sales are predominantly internet-based today, but the Index remains ready to record e-retail sales conducted via whatever interactive channels the market may embrace in the future.

And even better:

IMRG Research Reveals Online Shopping is Set to Grow Strongly in 2009

Highlighting the current economic slowdown as the key influencing factor, 68% of shoppers said that they are more likely to shop online for presents this year, with 77% of shoppers planning to carry out about half or more of their shopping online (in 2007 it was 56%). This is influenced by the belief in the competitive prices available online, with 79% of respondents satisfied with the competitive pricing available from e-retailers.

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