3 Link building Tactics You Must Avoid to Protect Your Website

Links, links and links – they are boons, and they are BANES (if not done carefully)! Yes, that’s what Google’s latest updates pinpoint. Since SEO’s birth, link building has always been an important process of increasing a website’s search engine ranking. But ever since Google started targeting link building tactics with the help of its famous updates “Penguin & subordinates” many sites have been penalised (rank has gone from 5 to 59). Reason – ‘Too much link building’ or ‘unethical link building’ as Google says.

So, let’s focus on this issue more precisely to know what link building tactics Google doesn’t prefer and what scares you need to take to secure your site’s ranking.

1. Links in (from) Press Releases. Google declares, “the links in your press releases are a source of paid links, and hence unnatural.” Basically what happens in case of press releases is the websites have to pay something for the distribution service and get some SEO benefit. Google is now going strictly against paid linking and hence against links from Press releases.

2. Back links from websites you own and control. Many website owners are out there who own multiple domains and control many websites. Running more than one website is okay if you own more than one business. But if you’re using those sites for SEO benefits (such as cross-links), then you are going to hurt your websites. This is what Google indicates in its latest updates.

Suppose we run a main website on blogging (www.maindomain.com) and at the same time we have another sub-site of it involving blogging only on SEO (www.subdomain.com). Then if we cross-link a lot between these two, it will only become a disservice to both of my sites. In light of Google’s latest demand concentrate only on natural links, no PAID links.

3. Back links from Forum Discussions and Blog Comments. Google says, Comments are primarily peoples’ personal views. Forum discussions and blog comments are open to all. These are only meant to make askers or blog owners aware of the right answers or some additional information. So you can write the gist of the information, no need to add links on them. If you do so, Google says, you’re involved in link schemes wishing people to clink on the links and move to your page.

While these frequent updates are not good for websites and a little awkward for internet marketers, they are brought to dislodge spammers, scammers and schemers. Provide genuine and meaningful information and get natural links. The important thing to learn to build a loyal community and make them actively participates.