Keywords plays the crucial role in SEO campaign. Any keyword related mistake will be a trouble-seeker for your site. This is the primary reason behind the need for reliable and stable keyword research tool. The tool provided by Google named THE was the Free Keyword Tool which is history now. Fortunately, there are alternative tools for keyword volume research with the similar functionality. But these tools are fit only for PPC research rather than SEO research.
Following are some of the suitable keyword volume tools with advantages and disadvantages.
Google Keyword Planner
The Google Keyword Planner from Google is a better option than other tools along with paid tools and offers the similar functionality as an old Free Keyword Tool.
Merits of Google Keyword Planner
The advantages of the Google Keyword Planner can be summarized as follows:
If data comes from the source only rather than third party, it is more consistent. In this tool data directly comes from Google itself.
If you are focusing on the local SEO, you can enhance your search, for the small town viewers. Local keywords will help you more to increase the possibilities for local search.
It looks more advantageous when you can view groups of keywords rather than single keywords only. Offered keywords are organized together in these tools.
Disadvantages of Google Keyword Planner
Google Keyword Planner doesn’t have many disadvantages:If you want to use this tool, then it is necessary for you to have an AdWords account as it is not available distinctly.
This tool search only for exact matches. It is unable to search for broad and phrase match.
You can’t target volumes on desktops and mobiles separately as both the versions are combined in one only.
The Google Keyword Planner is a still superior tool than the other competitive tools available in the market.
Bing Keyword Tool
If are looking for an alternative to the Google Keyword Planner, you can simply check Bing Keyword Tool .
Advantages of Bing Keyword Tool
The advantages of Bing Keyword Tool are as given below:
you can search for volumes during a particular data range, for example, holiday volumes or seasonal volumes. This is not possible with the Google Keyword Planner.
If you want to optimize for Bing, this the suitable tool to use. One just needs to concentrate on the efforts to be taken on Bing.
This tool will help you search trends, which include data over time as all the data is noticeable straightaway.
Disadvantages of Bing Keyword Tool are as summerized as follows:
Like Google Keyword Planner ,this tool is also not available separately and is not publicly accessible. You need to sign up for Bing Webmaster Tool.
Whatever data you get on optimizing for Google is not always useful. As you need more exact and accurate data to work well on Google though you
can search trends.
The tool will not work for the local data. It is working fine when you try for country level, but if you trying for the detailed local data, including city level and town level, it will fail to give you a proper result.
WordTracker Keyword Tool:
Though WordTracker Keyword Tool is not popular and usable nowadays, you can consider it as an alternative keyword research tool.
Advantages of WordTracker Keyword Tool are:
This tool helps you to get a better idea about the competitive keyword. It gives you the idea about the volume of competitors as well as the volume of
the searches. You can skip the keyword which is too competitive .
This tool provides the multiple search filter so you can search for exact terms, related terms or keywords in any order.
You will get data from SEMRush search tool, if you subscribe to this tool.
This tool is not completely free as it offers a free version with limited functionality. You have to pay if you want to utilize the fullest functionality of the tool.
You need to sign up to use this tool.
Since the data doesn’t come from Google or other major search engine, its reliability is not high. Still, you can use it for direction, but you’d better double check with other tools, if you plan to build your whole campaign on it.
There are many more keyword research tools available which are free as well paid, but are not much reliable.