Successful organic search results-Trade wings

Successful organic search results-Trade wings

Client: Trade Wings

About Company: Trade-wings are a name to reckon with Travel & Travel related services for 6 decades! The group operates in industry verticals such as Travel and Tourism Services, Travel Tourism Courses, Logistics Services, Money Transfers and Training in all these verticals in class-room as well as E-learning formats!

Goals: Our client wanted to increase non-brand driven traffic to their website www.tradewings.in . To achieve this goal, customers needed to be able to find the website using various key phrases, including IATA courses India, Cargo and Courier Services India, Business and Leisure Travel Company India IATA Agents India, and on other 10 key phrases.

Solution: Search engine traffic to the site was driven exclusively by brand name and partner names. By focusing on key service areas combined with geographical targets location India, Creative optimized landing pages to increase relevant traffic to the client’s website. We also found relevant linking partners, along with industry specific directories, which were used in a natural linking strategy intended to bring additional traffic to the site, as well as increase visibility of the company.

Results Achieved: Within 4 months, results changed from not listed in the top 30 search results to

Creative tracked the key phrase traffic through their Google analytics account, and found that within one month of achieving higher ranking results, our client saw an overall increase in web traffic by 25%, and an increase to specific landing pages optimized for the SEO campaign increased by 36.13%.  We feel that, considering the economic climate and increased competition from other Travel firms, this is an outstanding result for our client.