5 Ways to Improve Your SEO

There are so many elements to SEO that could drive you insane but you don’t have to implement each and every part to bring traffic to your site. There are now plenty of online services out there that can take the stress away from SEO and help boost your site rankings and bring in those all important visitors.

Here are five ways to improve your SEO:

1. Do your keyword research

Keywords are the search terms people use to find your website so have a think as to what word, phrase or question people would use to find your site, product or service and then choose which ones to target. These keywords can then help write content and links. Make sure that your keywords match your website and they are relevant as if they are not search engines will de-rank your website.

2. Use unique and exceptional content

Search engines are cleverer than you might think as they can spot duplicated or similar content a mile away and will place you further down the results pages if you do this. Make sure you use your knowledge and creativity in writing original content for your website and for any articles you plan on writing.

3. Don’t go near ‘black-hat’ SEO

‘Black-hat’ SEO is immoral and corrupt and is using the wrong practices. They are doing what Google and other search engines hate which is over-optimization. If you think it is a clever option to write all your keywords at the bottom of every web page or copy other site’s content then you could be penalized or even banned from Google. So please do not go down this route and be patient and consistent instead.

4. See how you traffic develops with Google Analytics

Google Analytics is free and is one of the best website analyst tools out there so make sure you take advantage of it. This tool helps you to see how visitors engage with your site, how long they spend on your site, how many pages they read and loads more so check it out.

5. Stay active with social media

Social media is in strong focus when it comes to SEO so make sure you develop all your social media pages such as Facebook, Twitter, Google+ and LinkedIn and keep them active. Interact with other people and companies by retreating their posts or start discussions to engage people and also to find out their views.