Actionable SEO tips to increase your search engine visibility

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Search engine optimization (SEO) will be a most crucial factor in the marketing strategy as an increase in the content marketing, mobile marketing, social media marketing strategies.
If you want to build up and enhance your brand awareness, leads,revenues and website traffic, SEO is the best and effective option that should be merged in your strategy.
We are suggesting you some useful tips to strengthen your brand’s search engine visibility as follows:

Conduct an SEO audit on your site:
Identify errors with the use of  tools such as Google Webmaster and Screaming Frog that might affect your search engine rankings. Errors can be broken links, canonical errors, sitemap errors, etc. Apart from this, investigate your site to evaluate the quality of the site content and user experience manually.

Make your website or blog mobile-friendly
Develop your website fast and mobile-friendly with the help of HTML5. If your website is friendly to the various mobile devices, Google will display it as mobile-friendly whenever they search website on Google using mobile phone.

Use long keyword based on your target geographic location and period of time
You can explain titles and meta description in more detail according to your target location. For example, rather than the writing the title SEO service provider for small businesses, you can write SEO service provider for small businesses in Mumbai  This technique will help you to enhance your local search engine visibility as well as to reach your potential customers.
While publishing articles or blog post, you should be more precise with the title and descriptions regarding time. So search engine will consider your content is fresh. For example, instead of  publishing article with title online Marketing trends for small businesses you can publish it with title Online Marketing trends for small businesses in 2015

Keep up-to-date copyright notice in your website footer
You should update your website footer with an ongoing year in your copyright notice. If your copyright notice is not updated, search engines might consider your website as outdated as footers are displayed on each page of your site.

Research and analyze your competition
You can use the Google search engine to search your competitor companies and websites having search term based on your forte, products, and location. Once your done, you can understand your competitors websites strong and weak points of SEO, content quality etc.
Determine the keywords used by your competitors
You can identify your competitiors’ backlinks, domain authority, keyword and rankings with the help of tools like Ahrefs, Keywordspy, MOZ research tools and Semrush. Based on the research, you can plan SEO strategies which will help you to surpass your competitors.

salvage your previously held high rankings
Due to lack of fresh content, your website content may have already been thrown out from the first page of Google search engine.  You must identify and know the new competitors who are responsible to outrun your content.  Update your old content with fresh and better content to get back with the top ranking keywords.

Use more relevant and engaging images
Use of relevant images with correct title tags,meta description on your web pages or blogs, will help you to boost your visibility in search engine image results. Identify  existent images which are without alt-texts and descriptions as well as relevant titles and correct them with appropriate action.
Relevant and informative images are more attractive and appealing to view, read and share than content. Also, it leads to increased bounce rate and reliability.

Focus on video marketing
Make a constructive videos of your business events and upload them on YouTube. It will surely enhance your brand’s visibility on the video results page of search engine. Quick decision-maker don’t have time to read lengthy text. Video can get your point across immediately and engage potential customers.

Develop an app for your business
Most of the users prefer to use app rather than surfing on a website. You can hire an app developer to develop an app for your business. If you visible on Google’s App search results page, It will ultimately improve your visibility in search engines. You can upload your app on iTunes or Google Play  so target users can easily download it.

Improve your website’s user experience
Main fundamental behind the SEO is to boost the user experience by providing satisfactory services to them. You can remove unnecessary advertisements and repetitive banners leading to spoil the user’s experience. Improve your website’s speed as well as design effective call-to-actions which will help visitors to know what to do next.

Engage customers on social media
Encourage people to visit your website by creating social media accounts such as Facebook, Instagram ,LinkedIn,Twitter, and Pinterest etc. Provide a link to redirect visitor to your official site.

You should provide a suitable way to your visitors to share  the contents from your site across several social media channels. More the number of shares leads to the high ranking of your business on search engines.

Tips to creating engaging page posts

Tips to creating engaging page posts

social_icons_6_on_mobile_smartphoneSocial media channels are preferred by the most of the businesses to enhance website traffic. You can plan and implement social media marketing strategy to engage the visitors with various posts. It doesn’t matter you are creating a page for the blog, for Facebook or for your website.

This article make available some useful tips to create an engaging page posts.

Develop and maintain a mutual conversation

Links enables your Facebook audience to connect to your website. As it has bigger, clickable area, it easily steals users attention. Also, it makes the audience more curious about your post and drive them to your website.

In your Page’s status sharing area, enter your post URL . After that Facebook will automatically grab the title, description and image from URL.

It also gives the power to customize the text and image of the post. You should try to use clear and descriptive images and maintain best post title and description which helps to grab attention of your audience.

Offer special discounts and promotions

Rich media contents such as pictures and videos are more noticeable by the users and help your posts stand out in News Feed.

Images from Your friends on facebook are more engaging. You can share pictures of your products of your customers relishing your services. You can keep your post more clear up to 250-300 characters since shorter posts helps to keep user more engage with your post.

Drive visitors to your site using link posts

The Mutual interaction between you and customers helps you to know what they think about your product or service. You can ask customers to share their review and feedback on the service provided by you which helps you to enhance your business.

You can also ask the audience about their need and what improvement they are looking in your product or service.

Engage people using Rich media, images and videos

You can offer special deals to keep your customer involved and drive online sales. For example, you can offer your customers some 20-30% discounts or promote buy1 get1 scheme to attract them to your site.

To enhance the engagement with your offers, you can include redemption details and promo codes, as well as offer time-based sales so customers can make a purchase before the time period ends.

Organize your conversational calendar

You can reward your regular visitors with discount coupons, redeemable codes only for those customers who are connected to your page and proved loyalty towards your service. It will help to connect new users to your page. You can also offer free gifts on some special day or occasions.

Organize your posts

If you regularly post topics related to audience interest, it will lead to increase the audience engagement and keep them up-to-date.

The more quick reply you provide to customers’ queries, the more likely they will engage with your site. You can notify customers about upcoming events or megasales.

Provide access to exclusive information to your audience

Conversational calendar helps you to build two-way interaction with your customers. This is the simple way to keep in contact with regular customers with innovative ideas about conversation to be done at regular interval of time.

A content calendar will help not to miss key business events and ongoing news. It will help your content to be well planned and organized, though you are not posting regularly.

Target your posts

Scheduling your post will help you to know when to execute your upcoming events and schedule your post in advance.

You can easily find out the online time of your audience by page insights and post at that time only. Its an easy way to keep engage your audience. By simply clicking on the clock icon on the lower left-hand corner of the page’s post sharing tool, you can easily schedule your post.

Be up-to-date and well-timed

You can customize your post for the particular group of audience who are actually showing interest in your product or service. You can target your post according to interest, age, relationship status,language and more.

You can notify about your offers, discounts and promotions to your targeted audiences. Also, you can invite new audiences and convert them into the engaging audiences.

Analyse the performance

The most important point to take into the consideration is evaluating performance of your posts. You have to understand which post on your site keep audiences engage. Regular checkup of page Insights will help you to understand your customers.

Outdated Web Design Techniques…

The Internet or Web changes at a remarkable rate, and most web development company are usually slow to adopt new standards and innovative web design techniques. The reason is simple. Creating a new website often costs money and always takes time, both of which are in short supply these days.

Nevertheless, websites originally created in 1999 should not still look like they did back then. At some point, it is time to move on, even if the new design is a simple template developed by someone else. There are plenty of poor design techniques, some of them more recent than others, but the following are seven that should have died a long time ago.

1.   Image maps

If you are relatively new to the web, you might not even recognize this one. Fortunately, only a very few sites still use it. An image map is a clever way to make portions of an image clickable within a browser. Rather than slicing an image into clickable pieces, an image map plots points on the image and references them to hyperlinks.

Under ideal conditions, an image map can be useful for things like actual maps of locations. The problem is that many web designers started using them as the sole means of navigation on a site. That lead to accessibility problems and slow page loading for large images.

2.   Java menus

One of the worst ideas anyone ever came up with, was a menu that required the Java plugin before it would even load. Imagine going to a website and being told that you cannot even navigate it without going to Java.com and downloading a plugin. Fortunately, this practice seems to have withered a bit, but there are many legacy sites still around that use it.

There are plenty of alternatives to these menus, all of which are more accessible and easier to make. You can always use plain text, lists formatted with CSS, or javascript plus CSS. Whatever you do, avoid forcing your site’s visitors to download Java, Flash, or anything else.

3.   Flash-only sites

Unlike image maps and Java menus, Flash-only sites are still thriving. Movie studios are notorious for using nothing but Flash. If you disable Flash, do not have the right version, or use a device that does not support it (such as the iPad or iPhone), you get a blank page or a message telling you to install it.

Please do not ever think your site is so important that people must go to another site, agree to a license, download a plugin, restart their browser, and then go back to your site to view your content. You will lose customers, and it will be no one’s fault but your own. Furthermore, Flash creates accessibility problems for people with visual impairment and other exceptional needs. If you must use Flash, offer an alternative as well. If you need help, web hosts like dedicated web hosting provider 34SP.com offer free installation of content management systems that use pre-designed templates.

4.   Marquee element

This one was always a bit useless, but some people still insist on it. A marquee is an element on a web page that has scrolling or bouncing text. It is boring, looks like the sign in the front yard of a middle school, and really adds no value to your site.

Originally, the marquee was something developed for Microsoft Internet Explorer only, but other browsers support it only for legacy purposes. In other words, it is not W3C standards compliant, and should be avoided. If you must have moving text for whatever twisted reason, there are safer ways to achieve it.

5.   Blink element

As if scrolling text were not awful enough, some people feel the need to make their text blink. Do you really want your website held responsible for giving someone a seizure? It seems some web designers still do, and they very rarely stop at just one. No, each corner of the page must blink because that is the only way to get people to click on useless content.

The blink element is a non-standard HTML element that was invented for Netscape Navigator, but let me be clear; any method of making text blink is abominable. Why would you want your website to look like an infomercial?

6.   Pop-ups

Granted, there are some situations where a pop-up window might serve a valid purpose, but some sites still insist on using them for advertisements. Pop-ups are not cool, and no one will invite you to their barbeques when they find out it was your website that spawned 30 pop-ups all over their computer screen, two of which made their children cover their eyes.

There are now more elegant ways to raise a distinct element of a web page, such as modal windows, but even those should not be used for ads. Most web browsers now block traditional pop-ups by default, so that should be a sign to you that ads should be limited to specific locations on a page, not flying in front of it or literally popping out of it.

7.   Frames

I used to love frames, and if they displayed correctly on all devices, maybe they would still be an option, but the reality is that frames can become too complex and display differently depending on the browser connecting to the site. Moreover, there are now better ways to bring up dynamic content in one section of a site while keeping static content on another. Some methods, such as those employing Javascript, do not require a second or third page, and do not require the browser to refresh to load the content.

When doing website design, be sensible. If you really do not know better techniques than the ones above, it is time to take a online marketing course. For those old ones that still use them, it is time to stop neglecting your creations and upgrade.

SEO Services in India

As many web sites are coming up everyday, the internet has made it easier for companies to do business worldwide. Internet is the one such modern technology, which brings everything around the world to the comfort of the drawing room. It is quite understandable that consumer searches for information in the internet before they get in touch with a sales representative. Our company can help improve your web presence in a way that you get more and more potential traffic visiting your site on regular basis.

SEO India is a one of a kind SEO company in India with experts who can best understand the basic technologies of search engines and how they work. We are an SEO Company in India with high level of expertise in all kinds of Internet Marketing strategies. Whether you use your website to directly market the products (B2C) or to promote your business/services (B2B), if your website does not have top rankings on search engines like Google, Yahoo and MSN, you may lose significant number of sales / business opportunities and potential customers.

SEO India is here to serve you. SEO India is a leading result driven, professional Search Engine and Internet Marketing Company for the E-Commerce Industry. SEO India has a devoted team of experienced SEO Specialists, Online Advertisement & Internet Marketing Specialists and Link Building Experts. Be it SEO marketing, Internet marketing, Link Building or Pay per Click services, SEO India is the right choice for you. Search Engine Optimization (SEO) is an art of making your website appear in the first few pages of the search results of search engines for a select set of keywords. In other words SEO creates your website appears on the first page of a search engine like Google, Yahoo and MSN, when someone searches for your product or services. It is worthwhile to note that 80% of website traffic happens only through search engines. This speaks volumes about importance of getting the search engine rankings for your web site. SEO India is professional Search Engine Optimizers and SEO friendly Web Designers in India.

Our Company provides monthly reports where you can catch the results of your website and se how your keywords are performing. These keywords can get better the visibility of your website and hence have traffic. With our SEO consulting and Team of expertise you can feel free and concentrate on other aspects of your business.

SEO Tips for Beginners to Get Started With

Use of Title Tags

Make sure to create unique title tags for each one of your web pages. The SEO India search engines like to see unique title tags because each page should show something different. The title tags should be descriptive and you should also add keywords in the title tag as well. Google and other search engines only show a certain amount of characters in the title tag so make \ sure it is distinct.

Meta Description Tag

You can include more characters in the Meta description tag. The Meta description tag gives the search engines a summary of what the page is about. You can write more characters within this tag and be sure to include your keywords in this tag as well. Make sure that your description tag describes the page and has to do with the content on your page. Description tags are also important because Google and the other search engines sometimes use them as snippets for the search results. This helps Google when they are displaying the most relevant search results.

Create friendlier and more descriptive URLs

Create more descriptive names for each web page. For example, our search engine optimization services page is called SEO-services.html. We use a more descriptive name instead of naming it page1.html or something vague. This also helps the search engines determine what the page is about and increases your chances of being more relevant. Vague URLs and page names can be confusing and are not memorable. This helps users to remember the name of a URL and Google looks at this as an SEO “friendly” way to name your web pages. The friendlier your URLs are, the more relevant your web pages become.

Write quality content

Make sure to write engaging, quality content. Quality content is looked at as more relevant and the search engines want to display the most relevant results for the particular keyword. Content heavily influences your website and is one of the main factors in search engine rank. Good content helps build your website’s reputation with its users and the search engines recognize this. Consistently updated “good” content will also be a huge boost in the relevance of your website.

Use your header tags appropriately

Make sure your header tags accurately describe the page as well. For example, the header of this page is “SEO Tips for Beginners to Get Started With“. This is the title of the article and it describes what the page is about. Also, since header tags make the text on the page bigger, this shows a user that this text is important.