More than half of the mobile apps on the digital market will have to be completely replaced or redesign in the next few years. Making a successful mobile app is a very complex, resource-rich process. According to Survey, following are the some reasons why most mobile apps fail as a business.
Making a complicated mobile app:
Most of the business websites and web apps work in a same manner such as users sign in, navigate through various pages, search the page they are looking for and manipulate content to perform a desired task. Mobile apps are very different than web apps, they are developed with a limited set of tasks in mind and enable users to quickly perform these tasks with minimal navigation. If you develop your mobile app like your website, you will fail. Mobile apps should be simple, single-serving gateways into the larger, more complex offerings of a business website.
According to Research, creating an innovative mobile app takes an extensive cost and time-period . Finding an quality and proficient mobile developers is not an easy task. Mobile app developers are currently enjoying a high-demand market in which they often pick and choose the projects they would like to work on. Unfortunately, a business-oriented mobile revamp of an business website is not nearly as stimulating as the start up app that might be the next big thing.
One of the difficult parts of the mobile app developing process is designing a public-facing API that gives customers access to your data and functionality. This process normally takes 12-24 months. Anytime developers deal with access permissions and exposing business logic, they assume a large risk and multiply the layers of complexities. The more you can create without exposing logic via APIs, the more the solution will be.
Mobile app marketing is tough:
Mobile app development is expensive, and time-consuming. Even when the long, complicated process is over, only half the battle has been one. Gaining exposure in the industry over your competitors in a saturated market is no easy task and requires even more investment. CPC ads on popular ad networks are usually a first-step taken by new apps on the market, but a lot of apps have gone back to print-ads in magazines and, if the budget allows, tv spots on popular networks.
Low app downloads:
More often than not, app developers spend a considerable amount of time and money creating a mobile app only to find that no one is using it. SAP found that over 75% of mobile apps are downloaded once then never used again. It is imperative to gather feedback and measure behaviors within your mobile apps immediately after they are launched. The more frequently you release updates, the higher the ratings will be.