Are You Addicted To Social Media?

I came across a charming new study from about social media addiction. At first glimpse I was surprised at the addiction level that people have to sites like Facebook and Twitter, but after travelling for the last two weeks and seeing people inspecting and updating these sites from their phones, I came to better know the numbers.
The study asked 1,000 social media user’s questions such as when, where, and how much time they spend on sites and services like Facebook and Twitter. Here are the some of the outcome.

Last thing At Night And First Thing In The Morning

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Nearly half of the respondents said they check in on the social media scene in bed, during the night or the moment they wake up in the morning. As you would imagine younger social media users said they tweet by night more than those over 25.

Twitter As A News Source

While nearly 50% of social media users check Facebook and Twitter first thing in the morning, 16% of social media users say that these sites are how they get their morning news.

It will be fascinating to see how this number grows over the next couple of years and what it means to news portals like Yahoo News and Google News as well as traditional media channels like TV and newspapers.

Facebook Addiction

Facebook - Social Media Optimization

Facebook’s nonstop growth has been unusual and one of the reasons for its continued success is its addiction. 56% of social media users require to check Facebook no less than once a day and an astonishing 12% say they require to verify it every couple of hours.

Social Media Interruption

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As section of the study respondents were asked how they felt about being interrupted at different times and occasions for an electronic message. With everyone texting away on their phones these days, not surprisingly, over 40% of respondents said they didn’t mind being interrupted for a message. In reality, 32% said a meal was not off limits while 7% said they’d even check out a message during an intimate moment.

Summary

It is pretty apparent from the study that there are a considerable number of people who are addicted to social media sites like Facebook and Twitter, particularly Facebook. It is also quite clear that individuals wait for companies to have a Fan Page on Facebook and a Twitter account as well as a web site. They wait for your brand and company to be visible wherever they are online.

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